jute door mat
Worth a lookShows a sweet-spot price point ($26.20 avg), but a small market ($113K/yr) keeps it on the watch list.
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Price range
Great$12.40–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,022.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 200K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jute door mat is a $113K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
jute door mat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $131K–$157K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.5%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
34
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
43%
Top 20: 86%
Open market
41%
- Hausattire20%
- SAFAVIEH12%
- PLUS Haven9%
- IRONGATE7%
- Croft&Cane6%
- Color&Geometry5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top jute door mat search terms
- jute door mat25K/yr
- jute entryway rug12K/yr
- small jute rug16K/yr
- jute rug 2x317K/yr
- 2x3 jute rug14K/yr
- jute mat14K/yr
- jute door mat outdoor10K/yr
- jute entry rug14K/yr
- woven mat10K/yr
- woven door mat9K/yr
Top jute door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hausattire Hand Woven Jute Braided Rug 2x3 Natural Reversible Boho Entry Area Rugs for Kitchen Living Room I Farmhouse Indoor Outdoor Decorative Floor Rug 24x36 Inches
Hausattire$24.994.4★2,921 rev
PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown
PLUS Haven$21.594.5★10,090 rev
SAFAVIEH Area Rug 2x3 - Natural Fiber Collection - Natural & Beige Seagrass Basketweave Pattern with Border (NF114A)
SAFAVIEH$26.124.3★9,312 rev
Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown
Color&Geometry$47.524.6★34 rev
Croft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches
Croft&Cane$22.504.8★16 rev
Newest
by launch dateCroft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches
Croft&Cane$22.5016 rev
MatEssenz 2x3 Textured Washable Entry Rug Natural Woven Low-Profile Door Mat with Non-Slip TPR Backing Brown for Entryway Kitchen Laundry Room
MatEssenz$20.45776 rev
DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown
DEXI$47.7699 rev
Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown
Color&Geometry$47.5234 rev
Softlife Rugs for Entryway 2x3 ft Door Mat Faux Jute Rug Dirt Trapper Small Bathroom Rug Washable Kitchen Mat Modern Farmhouse Carpet for Front Porch Bathroom Kitchen Bedroom Brown
Softlife$17.90200 rev
Trending
90-day click momentumCroft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches
Croft&Cane$22.504.8★
SAFAVIEH Natural Fiber Collection Area Rug - 26 x 4 Natural Brown Handmade Jute Farmhouse Style Chunky Textured Thick Pile (NF447A)
SAFAVIEH$38.374.2★
Ramanta Home Hand Woven Jute Braided Rug 2x3 - Natural Boho Reversible Floor Carpet for Living Room Farmhouse Accent Rugs for Kitchen Nursery Kids Room Bedroom Patio - 24X36 Inch
Ramanta Home$21.044.4★
PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown
PLUS Haven$21.594.5★
Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown
Color&Geometry$47.524.6★
What buyers say about jute door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Nice, good quality mat for the price”
“Perfect Size”
“Great value”
“Exactly as shown”
“The mat looks nice and seems durable”
“Good cleaning”
“Great color”
“It is sturdy”
“non slip”
“Love the subtle design”
What buyers complain about
“Sizing is not accurate”
“The mat is thinner than I expected”
“BAD QUALITY”
“Color is little darker than I'd prefer”
“Not as advertised”
“Overpriced”
“Too thin”
“the mat is flimsy. thin”
“they dont last”
“Theres a smell”
Top return reasons
Common questions
- Is jute door mat profitable to sell on Amazon United States?
- The niche generates $113K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the jute door mat niche?
- 25 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in jute door mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.7%.
- When does demand for jute door mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the jute door mat niche?
- Listings span $12.40–$52.99; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.