Jute Door Mat

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+16.9%

Conversion, latest week

2.2%

Market size, estimated

$113Ka year

Peak month

May1.4× the quietest month

Top search term

jute door mat25K searches a year

Listings sell for $26.20 on average, from $12.40 to $52.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $26.20 that is $3K to $7K a year per listing.

Average price

$26.20inside the $15 to $100 sweet spot

Price range

$12.40–$52.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,191 within Doormats. It carries 2,023 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#1,191in Doormats

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,023per listing

Listings tracked

32

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months