Is jade plant profitable to sell on Amazon United States?

The niche generates $97K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the jade plant niche?

12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in jade plant?

Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.4%.

When does demand for jade plant peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the jade plant niche?

Listings span $6.73–$44.10; the average listing price is $17.11 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.

jade plant

Worth a look

Shows low returns (0.4%), but a small market ($97K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.11

avg listing price — sweet spot $15–$100

Price range

Great$6.73–$44.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good750.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 248K searches

According to Flapen's Amazon United States niche tracking, jade plant is a $97K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

jade plant market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $103K–$137K; units × avg price
Conversion rate: 2.3%
Avg BSR: #248
Page quality: 0%
Prime: 47%
Sponsored: 63%
Out of stock: 5.2%
Avg brand age: 45 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

The Succulent Cult34%
Brussel's Bonsai12%
Hirt's Gardens11%
Sprout N Green11%
Costa Farms11%
Fat Plants San Diego7%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top jade plant search terms

jade plant84K/yr +16.9%1.6% conv.
jade plant live83K/yr -7.0%2.1% conv.
jade plants8K/yr +27.3%1.1% conv.
jade tree11K/yr -16.4%0.5% conv.
live jade plant7K/yr +22.5%1.5% conv.
jade tree live plant7K/yr +7.9%1.3% conv.
dwarf jade plant5K/yr +54.3%1.2% conv.
live jade plants potted3K/yr +31.9%2.1% conv.
arbol de jade planta natural4K/yr +85.0%0.8% conv.
planta de jade4K/yr +18.3%1.2% conv.

All search terms

Top jade plant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jade Plant 4 Crassula Ovata Jade Compact Succulent Plants Live Easy to Grow Hard to Kill Houseplant by The Succulent Cult

The Succulent Cult$6.974.3★851 rev

Sunset Jade Plant - Crassula - Easy to Grow House Plant - 4 Pot

Hirt's Gardens$11.974.3★2,271 rev

Costa Farms Jade Live Plant in Decorative Pot Succulent Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 4-6 Inches Tall

Costa Farms$22.354.2★481 rev

Brussels Bonsai - Live Dwarf Jade Bonsai Tree in a Ceramic Bonsai Pot Indoor Succulent Houseplant 3 Years Old 5-8 Inches Tall Easy Care Plant for Home or Office (Small)

Brussel's Bonsai$28.914.2★764 rev

Jade Plant - Crassula - Easy to Grow - Hard to Kill - Cactus - 4 Pot- Living Succulant Succulents Plant Live Succulent Plants Fully Rooted Houseplant for Home Office Decor

Fat Plants San Diego$7.204.4★546 rev

Newest

by launch date

Sprout N Green Golden Jade with Vintage Metal Pot Live Crassula Ovata Hummel Sunset Succulent Rare Cute Plant Home Office Dcor

Sprout N Green$16.6520 rev

3mo ago

2 Unique Live Succulent Dwarf Jade Easy Care & Drought Tolerant

Fleshy Flora$6.88123 rev

10mo ago

Succulents Plants Live Jade Plant 2 3-Pack Mystery Collection Live Jade Plant Starter Collection Live Succulent Plants in Grower Pots with Succulent Soil Mix by The Succulent Cult

The Succulent Cult$7.775,805 rev

11mo ago

Bonsai Tree Live Plant - Jade Bonsai Succulent Tree - Easy to Grow Air Purifying Indoor House Plants Flowers for Home Office Wedding Decor & Giftable (Heat Pack Included)

NY City Succulents$20.2846 rev

1y ago

Altman Plants Live Jade Plant Collection (8PK) Classic Jade Plants in 2.5 Pots Mini Succulents Sunset Jade Live Succulents Crassula Ovata Variegated Live Plants & House Plants in Succulent Soil

Altman Plants$27.0833 rev

2y ago

What buyers say about jade plant

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth40%

“It's growing great”

Advertised Vs Actual Product14%

“Description was accurate”

Quality-Overall9%

“The pot is of good quality, heavy, and attractive”

Size-Overall6%

“size was as advertised”

Value For Money6%

“Reasonable price”

Color4%

“the color is quite pretty”

Design-Overall3%

“Beautiful ❤️ I Had to share how Absolutely Stunning this plant looks”

Moist/Dry2%

“Soil was moist”

Material Quality1%

“it looks great in my living room—good material”

Maintenance And Repair1%

“Well cared for”

What buyers complain about

Size-Overall23%

“So small”

Plant Growth23%

“in other words the plants were dying”

Durability14%

“The plant died in few days”

Advertised Vs Actual Product8%

“Not what shown”

Moist/Dry7%

“Arrived a little dried out, I gave it water and sunlight, I think its going the alright”

Quality-Overall4%

“Product arrived late as well so overall its an average product”

Color3%

“for the most part the leaves were brown”

Strength3%

“a little wonky crooked”

Defective Material/Parts2%

“Few parts that fell off are in a starting medium, in a tarped greenhouse on my deck, for transition”

Contamination2%

“covered in ants”

Top return reasons

Advertised Vs Actual Product22%

Plant Growth20%

Size-Overall18%

Moist/Dry11%

Leak-Proof6%

Defective Material/Parts5%

Color5%

Quality-Overall2%

Material Quality2%

Paint Quality1%

Common questions

Is jade plant profitable to sell on Amazon United States?: The niche generates $97K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the jade plant niche?: 12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in jade plant?: Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.4%.
When does demand for jade plant peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the jade plant niche?: Listings span $6.73–$44.10; the average listing price is $17.11 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.