Is jack o lantern pumpkins profitable to sell on Amazon United States?

The niche generates $27K/yr across 65 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is +260.1%. Flapen's verdict: Worth a look (62/100).

How competitive is the jack o lantern pumpkins niche?

54 brands and 91 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in jack o lantern pumpkins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.6% — above our launch gate.

When does demand for jack o lantern pumpkins peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 162.8× the quietest.

What does it cost to enter the jack o lantern pumpkins niche?

Listings span $7.30–$62.14; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

jack o lantern pumpkins

Worth a look

Shows demand growing +260.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+260.1%

90-day search growth — must beat 0% to launch

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.55

avg listing price — sweet spot $15–$100

Review moat

Great155.43

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$7.30–$62.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad$27K

$27K/yr · 549K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, jack o lantern pumpkins is a $27K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

jack o lantern pumpkins market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $118K–$141K; units × avg price
Conversion rate: 0.2%
Avg BSR: #10,104
Page quality: 0%
Prime: 92%
Sponsored: 48%
Out of stock: 44.1%
Avg brand age: 39 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

32%

Top 20: 70%

Top-5 click share

30%

Top 20: 60%

Open market

64%

Fokuboo12%
Generic6%
Lanpn5%
ORIENTAL CHERRY5%
SHMILMH4%
National Tree Company4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +260.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 162.8×

Open Trend

Top jack o lantern pumpkins search terms

jack o lantern174K/yr +272.5%0.2% conv.
jackolantern68K/yr +294.0%0.1% conv.
jack o lantern decor73K/yr +227.7%0.3% conv.
jackolantern decor24K/yr +214.3%0.3% conv.
light up jack o lantern23K/yr +616.7%0.3% conv.
plastic jack o lantern pumpkins34K/yr +738.9%0.0% conv.
jack o lanterns14K/yr +307.0%0.5% conv.
jack-o-lantern8K/yr +130.7%0.4% conv.
plastic jack o lantern15K/yr +129.6%0.0% conv.
ceramic jackolantern5K/yr +69.2%0.0% conv.

All search terms

Top jack o lantern pumpkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$26.044.8★5 rev

Classic Jack o Lantern Decor Halloween Pumpkinws Decor Set - Spooky Home Decor for Table Mantel & Party or Halloween Decor Outdoor

Generic$16.784.5★2 rev

Lanpn 3 Stacked Halloween Pumpkin Lanterns Light Decor 7 Color Cycle LED Light Jack O Lantern Classic Plastic Vintage Pumpkin for Indoor Outdoor Festival Party Decoration (Black 16.9x9)

Lanpn$29.093.5★101 rev

Halloween Table Decor Set of 6 Jack O Lanterns Black Glass Votive Tealight Candle Holders Halloween Decorations Indoor Party Mantel Coffe Table Centerpiece Decor

SHMILMH$22.654.8★198 rev

Resin Thanksgiving Day Pumpkin Lantern Skull Figurines with LED Lights Spooky Jack O Lantern Statue for Indoor & Outdoor Halloween Decor Table Centerpiece for Living Room Bedroom Party Yard

KEEYOYOBE$12.513.8★18 rev

Newest

by launch date

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$26.045 rev

2mo ago

Fall Decor - Halloween Decorations - 7.5H White Handmade Terracotta Pumpkin Jack O Lantern with Artisan Finish - Outdoor Indoor Autumn Decoration for Table Centerpieces Porch Room Front Door Mantel

ORIENTAL CHERRY$24.604 rev

3mo ago

Halloween Pumpkins Mini Jack O Lantern Lights Light Up Pumpkins Outdoor Plastic JackoLantern Lights Pumpkin Decor Trick Or Treat Top Party Supplies Favors Halloween Decorations

TITINICE$11.3512 rev

5mo ago

Classic Jack o Lantern Decor Halloween Pumpkinws Decor Set - Spooky Home Decor for Table Mantel & Party or Halloween Decor Outdoor

Generic$16.782 rev

10mo ago

Wondise 6Pack Halloween Pumpkin Tea Lights with Remote and Timer Battery Operated LED Orange Jack-O-Lantern Candles for Halloween Decor Flameless Candles for Pumpkin Decorations

Wondise$18.6943 rev

10mo ago

What buyers say about jack o lantern pumpkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“This is well crafted”

Brightness/Shine/Glow11%

“Cool lights,”

Value For Money10%

“Good value”

Advertised Vs Actual Product7%

“Does the job”

Color7%

“This is very brightly colored”

Design-Overall6%

“they go perfectly with my style and home decor”

Size-Overall6%

“Good fit for average head”

Collectibles5%

“A great figure to have for your collection”

Display-Overall5%

“it displays even better”

Weight Heavy4%

“This puppy is heavy duty and amazing”

What buyers complain about

Size-Overall29%

“It didn't fit his face correctly so his whole costume was off”

Quality-Overall11%

“If you care about strict quality control and imperfections then you may be disappointed”

Durability7%

“Tops broke off very easy”

Smell6%

“they have strong smell of gasoline”

Strength6%

“it will definitely break”

Value For Money4%

“Cheap looking, not worth the money”

Assembly/Installation4%

“hard to put together using the lights”

Battery Life4%

“Immediately drains batteries”

Advertised Vs Actual Product3%

“Deceiving”

Bulb Flicker/Dimming/Color2%

“not bright at all - very-very dull”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product10%

Defective Material/Parts7%

Color6%

Value For Money5%

Paint Quality4%

Smell4%

Quality-Overall4%

Brightness/Shine/Glow2%

Material Quality2%

Common questions

Is jack o lantern pumpkins profitable to sell on Amazon United States?: The niche generates $27K/yr across 65 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is +260.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the jack o lantern pumpkins niche?: 54 brands and 91 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in jack o lantern pumpkins?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.6% — above our launch gate.
When does demand for jack o lantern pumpkins peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 162.8× the quietest.
What does it cost to enter the jack o lantern pumpkins niche?: Listings span $7.30–$62.14; the average listing price is $23.55 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.