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Itoolmax Lawn Mower

Fail

The top 5 products take 85% of clicks, so Itoolmax Lawn Mower is a Fail.

Flapen Score
43
43 / 100
Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 56
Market size
$63K/yr35K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
85%top-5 click share · 8 brands · 19 sellers

Flapen Score

Itoolmax Lawn Mower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Itoolmax Lawn Mower is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itoolmax Lawn Mower market on Amazon at a glance

Shoppers on Amazon United States searched for Itoolmax Lawn Mower 35K times last year and spent an estimated $63K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.3%
Market size, estimated
$63Ka year
Top search term
itoolmax lawn mower15K searches a year

02 · Price

A sale here is worth $138.24.

Listings sell for $138.24 on average, from $52.75 to $222.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $138.24 that is $0 to $14K a year per listing.

Average price
$138.24above the $15 to $100 sweet spot
Price range
$52.75–$222.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #189 within Lawn Mowers & Tractors. It carries 1,590 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
13.9%
Average rank
#189in Lawn Mowers & Tractors
Average rating
3.72 starsAmazon United States average 4.42 stars
Average reviews
1,590per listing
Listings tracked
10

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
15 months

Products

Top Itoolmax Lawn Mower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 153%
  • Brand 217%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Itoolmax Lawn Mower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itoolmax lawn mower15K/yr
  • i tool max lawn mower6K/yr
  • itoolmax mower6K/yr
  • itool max cordless lawn mower4K/yr
  • 8.7-inch small electric lawn mower for yards & gardens4K/yr

Reviews and returns

What reviews say buyers love and hate about Itoolmax Lawn Mower

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Crappy quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Itoolmax Lawn Mower questions

Answered from the same tracked data.