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Iris

Pass

Iris scores 74 out of 100, a Pass. Shoppers spend an estimated $164K a year here, search demand grew +93.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
74
74 / 100
Top 3% of 8,839 Patio, Lawn & Garden niches · +18 vs the category median of 56
Market size
$164K/yr272K searches / yr
90-day growth
+93.8%search demand this quarter
Competition
41%top-5 click share · 20 brands · 19 sellers

Flapen Score

Iris against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Iris is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iris market on Amazon at a glance

Shoppers on Amazon United States searched for Iris 272K times last year and spent an estimated $164K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+93.8%
Conversion, latest week
2.9%
Market size, estimated
$164Ka year
Peak month
May11.2× the quietest month
Top search term
iris bulbs129K searches a year

02 · Price

A sale here is worth $20.80.

Listings sell for $20.80 on average, from $6.12 to $49.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.80 that is $2K to $5K a year per listing.

Average price
$20.80inside the $15 to $100 sweet spot
Price range
$6.12–$49.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 38.4% of listings are out of stock. The average listing ranks #4,313 within Flowers. It carries 90 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
35%
Out of stock, average day
38.4%
Average rank
#4,313in Flowers
Average rating
3.61 starsAmazon United States average 4.42 stars
Average reviews
90per listing
Listings tracked
37

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Iris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

19

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

42%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Iris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.2×

Search terms

Top Iris search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iris bulbs129K/yr
  • iris bulbs for spring planting19K/yr
  • bearded iris bulbs17K/yr
  • iris bulbs clearance15K/yr
  • bearded iris11K/yr
  • iris plants7K/yr
  • iris bulbs for planting9K/yr
  • purple iris bulbs6K/yr
  • siberian iris bulbs5K/yr
  • bearded iris bulbs for planting8K/yr

Reviews and returns

What reviews say buyers love and hate about Iris

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Plant Growth”
61%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor Germination”
A buyer, on “Plant Growth”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iris questions

Answered from the same tracked data.