Iris
PassIris scores 74 out of 100, a Pass. Shoppers spend an estimated $164K a year here, search demand grew +93.8% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 74 / 100Top 3% of 8,839 Patio, Lawn & Garden niches · +18 vs the category median of 5674
- Market size
- $164K/yr272K searches / yr
- 90-day growth
- +93.8%search demand this quarter
- Competition
- 41%top-5 click share · 20 brands · 19 sellers
Flapen Score
Iris against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Iris is stronger. Inside it, weaker.
Market
The Iris market on Amazon at a glance
Shoppers on Amazon United States searched for Iris 272K times last year and spent an estimated $164K. The top 5 brands take 51% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- +93.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $164Ka year
- Peak month
- May11.2× the quietest month
- Top search term
- iris bulbs129K searches a year
02 · Price
A sale here is worth $20.80.
Listings sell for $20.80 on average, from $6.12 to $49.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.80 that is $2K to $5K a year per listing.
- Average price
- $20.80inside the $15 to $100 sweet spot
- Price range
- $6.12–$49.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 38.4% of listings are out of stock. The average listing ranks #4,313 within Flowers. It carries 90 reviews at 3.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 35%
- Out of stock, average day
- 38.4%
- Average rank
- #4,313in Flowers
- Average rating
- 3.61 starsAmazon United States average 4.42 stars
- Average reviews
- 90per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Iris products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beauty Mix Bearded Iris Root Start Color Mix Reblooming Iris Simply Beautiful Flowering Perennial -8 Bulbs B
- Price
- $27.20
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 3y ago

Dutch Iris Bulb Collection Premium Mixed Blooms in Blue White & Yellow | Late Spring Hardy Perennial Flowers for Beds Borders & Containers Attracts Pollinators Zones 38 - (45 Bulbs)
- Price
- $24.85
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 5y ago

35pcs Rare Heirloom Iris Seeds - Beautiful and Colorful Blooms for Your Garden - Multi-Varieties
- Price
- $6.12
- Rating
- 3.2/5
- Reviews
- 665
- Age
- 3y ago

Mixrug 75+ Mix Iris Seeds for Planting -Rare Exotic Bearded Iris Flower Seeds -Dwarf Flower Seeds Perennial Cold Hardy Non-GMO Heirloom for Garden Outdoor
- Price
- $7.53
- Rating
- 2.8/5
- Reviews
- 30
- Age
- 8mo ago

Bearded Iris Mixed Colors 5 Bulbs Plant #BV06
- Price
- $23.58
- Rating
- 3.8/5
- Reviews
- 381
- Age
- 7y ago
Trending
estimated 90-day click momentum
Direct Gardening - Discovery Dutch Iris Summer Flowering Dormant Bulbs 50 per Offer
- Price
- $19.44
- Rating
- 2.3/5
- Reviews
- 5
- Age
- 7mo ago

SJKOMNT Iris -Bulbs - Garden Stake Perfect for Outdoor Courtyard & Balcony Decoration-4 bulbs-a
- Price
- $15.58
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Iris - Striking Garden Elegance Decoration-Bulb For Planting-Plants For Planting -Species-Premium Garden Stakes Perfect for Borders -5 bulbs-b
- Price
- $16.59
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Dutch Iris Bulb Collection Premium Mixed Blooms in Blue White & Yellow | Late Spring Hardy Perennial Flowers for Beds Borders & Containers Attracts Pollinators Zones 38 - (45 Bulbs)
- Price
- $24.85
- Rating
- 3.5/5
- Reviews
- 42
- Age
- 5y ago

Easy to Grow Iris Pallida Variegata Pack of 1 Potted Flower Bulb - Rooted & Established in 4 Quart Pot White Variegated Foliage & Purple Blooms in Summer Plant in Sun Outdoor (Dalmatian Iris)
- Price
- $29.28
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 14y ago
Newest
by launch date
Iris - Striking Garden Elegance Decoration-Bulb For Planting-Plants For Planting -Species-Premium Garden Stakes Perfect for Borders -5 bulbs-b
- Price
- $16.59
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

SJKOMNT Iris -Bulbs - Garden Stake Perfect for Outdoor Courtyard & Balcony Decoration-4 bulbs-a
- Price
- $15.58
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Black Form Iris - Flower Bulbs for Planting - Rare Black Iris Flowers (1 Bulb)
- Price
- $14.72
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 4mo ago

Mixrug 205+ Rare Mixed Iris Seeds for Planting - Perennial Bearded Iris Flower Seeds Exotic -Non-GMO Heirloom Exotic Flower Seeds Perennial for Garden Outdoor
- Price
- $6.92
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 7mo ago

75+ Mixed Color Iris Flower Seeds - Non-GMO Rare Varieties Stunning Blooms for Outdoor Garden Planting
- Price
- $6.59
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
19
Est. top-5 brand share
51%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 81%
Open market
42%
- Generic11%
- Votaniki10%
- Alasines10%
- Mixrug10%
- GardeningProducts4Less9%
- Holland Bulb Farms7%
Demand
Iris search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.2×
Search terms
Top Iris search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iris bulbs129K/yr
- iris bulbs for spring planting19K/yr
- bearded iris bulbs17K/yr
- iris bulbs clearance15K/yr
- bearded iris11K/yr
- iris plants7K/yr
- iris bulbs for planting9K/yr
- purple iris bulbs6K/yr
- siberian iris bulbs5K/yr
- bearded iris bulbs for planting8K/yr
Reviews and returns
What reviews say buyers love and hate about Iris
We read the reviews and the return reasons for every product selling here.
“Poor Germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iris questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









