Is intex hot tub filter profitable to sell on Amazon United States?

The niche generates $78K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the intex hot tub filter niche?

9 brands and 36 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in intex hot tub filter?

Top complaints mined from reviews: Filtration, Size-Overall, Assembly/Installation. The return rate is 0.9%.

When does demand for intex hot tub filter peak?

Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the intex hot tub filter niche?

Listings span $7.93–$39.53; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 1,890 reviews — the moat a new listing must climb.

intex hot tub filter

Worth a look

Shows searches that convert (18.5% search→purchase), but a small market ($78K/yr) keeps it on the watch list.

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.22

avg listing price — sweet spot $15–$100

Price range

Great$7.93–$39.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,890.24

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$78K

$78K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, intex hot tub filter is a $78K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

intex hot tub filter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $70K–$93K; units × avg price
Conversion rate: 18.5%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 5.9%
Avg brand age: 32 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Intex39%
Slamate28%
POOLPURE8%
Macaberry8%
LVJUSEN5%
LBLVBNEWD4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Open Trend

Top intex hot tub filter search terms

intex hot tub filter9K/yr +30.2%13.5% conv.
intex spa filters5K/yr +51.9%16.1% conv.
s1 filters intex spa hot tub4K/yr +96.3%16.9% conv.

All search terms

Top intex hot tub filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Slamate 12 Pack Type S1 Spa Filters for All Intex PureSpa 28429E 28403E 28407E 28443E 28453E 28421E 28423E 28413E and 28453E 11692 SB-h10 JPC01 Swimming Pool Pump

Slamate$32.704.7★464 rev

Intex 29011E PureSpa Type S1 Heavy Duty Easy Set Dacron Paper Hot Tub Spa Filter Replacement Cartridge for Various PureSpa Models 6 Pack

Intex$21.474.8★383 rev

POOLPURE Hot Tub Filter 29001E Type S1 PureSpa Filter 11692 Spa Filter Easy Set Pool Cartridges Replacements for Various PureSpa Swimming Pool Pump 4.2 x 2.8 Inches 4 Pack

POOLPURE$15.664.7★3,234 rev

Intex 29001E PureSpa Type S1 Heavy Duty Easy Set Dacron Paper Hot Tub Spa Filter Replacement Cartridge for Various PureSpa Models 2 Pack

Intex$7.934.7★5,355 rev

LVJUSEN S1 Hot tub Filter- Replaces JPC01 Pool Filter/ 29001E Compatible with All Pure Spas 11692/ SB-H10/ JPC01/ 28403E/ 28407E/ 28443E Swimming Pump with 4X Hot Tub Sponges

LVJUSEN$19.844.3★17 rev

Newest

by launch date

LBLVBNEWD 29012E PureSpa Type S2 Hot Tub Spa Filter Cartridge Replacement Compatible with Intex Various PureSpa Pool Models 4 Pack

LBLVBNEWD$29.1217 rev

5mo ago

LVJUSEN S1 Hot tub Filter- Replaces JPC01 Pool Filter/ 29001E Compatible with All Pure Spas 11692/ SB-H10/ JPC01/ 28403E/ 28407E/ 28443E Swimming Pump with 4X Hot Tub Sponges

LVJUSEN$19.8417 rev

5mo ago

LOIOLFIL Type S1 Spa Filter Replacement Cartridge for Various PureSpa 29001E 28403E 28407E 28421E 28423E 28413E Swimming Pool Pump Hot Tub Filter 12 Pack

LOIOLFIL$25.6550 rev

1y ago

Intex 29012E PureSpa Type S2 Heavy Duty Easy Set Dacron Paper Hot Tub Spa Filter Replacement Cartridge for Various PureSpa Models 2 Pack

Intex$13.2051 rev

1y ago

New Longer Lasting Type S1 Melt Blown Hot Tub and Spa Filter Replacement for Intex 29001E PureSpa 29011E PureSpa Easy Set Pool Cartridges 6 Pack

Pool Health Group$21.3272 rev

2y ago

What buyers say about intex hot tub filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Good size”

Filtration19%

“Well made filters”

Value For Money14%

“Good for the money”

Advertised Vs Actual Product11%

“Works as it should”

Quality-Overall9%

“the quality feels fair for the price”

Durability5%

“Seem to be durable as well”

Ease Of Cleaning4%

“works and cleans well”

Material Quality4%

“The material feels like a proper filter cartridge”

Water Resistance2%

“do a great job of filtering the water”

Recycle/Reuse1%

“also reusable a few times”

What buyers complain about

Filtration25%

“Bad filters breaking down”

Size-Overall24%

“does not fit right”

Assembly/Installation7%

“Was hard to install”

Material Quality7%

“Better material for the price”

Color7%

“Last about 3 days before turning black”

Jamming/Clogging4%

“clogging with particles from the filter”

Flexibility4%

“Without flexibility, it won't fit over the fixtures in the filter container”

Quality-Overall4%

“Knockoff junk”

Brightness/Shine/Glow2%

“Where it doesn't really shine is where the rubber end meets the white filter fabric”

Top return reasons

Size-Overall66%

Filtration18%

Advertised Vs Actual Product9%

Functionality-Overall3%

Value For Money2%

Durability1%

Thickness0%

Jamming/Clogging0%

Maintenance And Repair0%

Compactness0%

Common questions

Is intex hot tub filter profitable to sell on Amazon United States?: The niche generates $78K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the intex hot tub filter niche?: 9 brands and 36 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in intex hot tub filter?: Top complaints mined from reviews: Filtration, Size-Overall, Assembly/Installation. The return rate is 0.9%.
When does demand for intex hot tub filter peak?: Demand peaks in Jul–Aug; the busiest month runs 3.0× the quietest.
What does it cost to enter the intex hot tub filter niche?: Listings span $7.93–$39.53; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 1,890 reviews — the moat a new listing must climb.