intex easy set pool
Worth a lookShows demand growing +307.4% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Growth
Incredible+307.4%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$167.73avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 46K searches
Review moat
Bad4,425.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$37.73–$474.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, intex easy set pool is a $115K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
intex easy set pool market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $84K–$126K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 78%
- Out of stock
- 1.7%
- Avg brand age
- 33 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
54
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
0%
- Intex76%
- INTEX12%
- Funsicle5%
- Bestway3%
- WaveHaven3%
- OLYMSOLD2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +307.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 26.8×
Top intex easy set pool search terms
- intex easyset pool17K/yr
- intex easy set pool12K/yr
- inflatable ring pool6K/yr
- intex easy set4K/yr
- ring pool4K/yr
- fast set pool3K/yr
Top intex easy set pool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INTEX Easy Set 15 ft x 48in Above Ground Pool Set Round Inflatable Swimming Pool with 1000 GPH Cartridge Filter Pump Ladder Cover & Ground Cloth
Intex$290.884.0★14,005 rev
Intex 28120EH Easy Set Inflatable Swimming Pool: 10ft x 30in Puncture-Resistant Material Quick Inflation 1018 Gallon Capacity 23in Water Depth
INTEX$63.074.1★10,233 rev
INTEX Easy Set 10 ft x 30in Above Ground Pool Set Round Inflatable Swimming Pool with 330 GPH Cartridge Filter Pump and Type H Cartridge
Intex$89.844.0★14,005 rev
Intex Easy Set 13 ft x 33in Above Ground Pool Set Round Inflatable Swimming Pool with 530 GPH Cartridge Filter Pump and Type A Cartridge
Intex$123.424.0★14,005 rev
INTEX Easy Set 8 ft x 24in Above Ground Pool Round Inflatable Swimming Pool Pump Not Included
Intex$45.414.1★814 rev
Newest
by launch date
Easy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in
WaveHaven$72.9863 rev
Funsicle Quickset Designer 15 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Dark Herringbone
Funsicle$186.1732 rev
Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge
Intex$107.70388 rev
Inflatable Swimming Pool Round Inflatable Pools Adult Above Ground Blow up Pool Top Ring Summer Water Party Pools Outdoor Pools for Backyard Family Size
OLYMSOLD$76.6736 rev
Bestway Fast Set Inflatable Above Ground Pool | 6 x 20 Round | Puncture-Resistant Tritech Material | 248 Gal Capacity | Easy Setup & Storage | Inflatable Top Ring Swimming Pool for Kids
Bestway$37.732,857 rev
Trending
90-day click momentumEasy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in
WaveHaven$72.983.5★
Bestway Fast Set 10 x 26 Above Ground Pool Round Inflatable Ring Top Outdoor Swimming Pool
Bestway$55.623.7★
Funsicle Quickset Designer 12 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Triple Basketweave Print
Funsicle$146.663.9★
Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge
Intex$107.704.2★
Funsicle Quickset Designer 15 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Dark Herringbone
Funsicle$186.173.1★
What buyers say about intex easy set pool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to assemble”
“Very affordable”
“perfect size”
“Excellent product durable”
“Overall, I was very impressed with the build quality and sturdiness of every piece of this pool and setup”
“Easy to use”
“Made from a good quality material”
“should help keep the water clean without extra hassle”
“The frame feels sturdy”
“Easy to change filter”
What buyers complain about
“Its leaking”
“its definitely not built with quality in mind”
“Wouldnt hold water”
“paid almost 500.00 payed more because the 4 half star”
“does NOT set up at all”
“Small”
“This weekend we plugged in the filter and nothing”
“mine stopped working a week after use”
“not as it appears”
“Poor quality in the material”
Top return reasons
Common questions
- Is intex easy set pool profitable to sell on Amazon United States?
- The niche generates $115K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +307.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the intex easy set pool niche?
- 6 brands and 54 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in intex easy set pool?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Water Resistance. The return rate is 1.0%.
- When does demand for intex easy set pool peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 26.8× the quietest.
- What does it cost to enter the intex easy set pool niche?
- Listings span $37.73–$474.47; the average listing price is $167.73 (sweet spot $15–$100). The average incumbent carries 4,425 reviews — the moat a new listing must climb.