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Intex Easy Set Pool

Maybe

Search demand grew +307.4% this quarter. But the top 5 brands take 98% of clicks, so Intex Easy Set Pool is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$115K/yr46K searches / yr
90-day growth
+307.4%search demand this quarter
Competition
59%top-5 click share · 6 brands · 54 sellers

Flapen Score

Intex Easy Set Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Intex Easy Set Pool is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intex Easy Set Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Intex Easy Set Pool 46K times last year and spent an estimated $115K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +307.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+307.4%
Conversion, latest week
1.5%
Market size, estimated
$115Ka year
Peak month
June26.8× the quietest month
Top search term
intex easyset pool17K searches a year

02 · Price

A sale here is worth $167.73.

Listings sell for $167.73 on average, from $37.73 to $474.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $167.73 that is $0 to $17K a year per listing.

Average price
$167.73above the $15 to $100 sweet spot
Price range
$37.73–$474.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #22 within Swimming Pools. It carries 4,425 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
57%
Out of stock, average day
1.7%
Average rank
#22in Swimming Pools
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
4,425per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Intex Easy Set Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

54

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

0%

  • Brand 176%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Intex Easy Set Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 26.8×

Search terms

Top Intex Easy Set Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • intex easyset pool17K/yr
  • intex easy set pool12K/yr
  • inflatable ring pool6K/yr
  • intex easy set4K/yr
  • ring pool4K/yr
  • fast set pool3K/yr

Reviews and returns

What reviews say buyers love and hate about Intex Easy Set Pool

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Leak-Proof”
1.0%of orders come back
“Its leaking”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Intex Easy Set Pool questions

Answered from the same tracked data.