inground umbrella stand
Worth a lookShows a sweet-spot price point ($54.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$54.70avg listing price — sweet spot $15–$100
Review moat
Great219.94avg incumbent reviews — the moat a new listing must climb
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.60–$175.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, inground umbrella stand is a $43K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
inground umbrella stand market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 97%
- Out of stock
- 1.8%
- Avg brand age
- 39 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
25
Top-5 brand share
52%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
42%
- 4smile14%
- DEROFIT12%
- AMMSUN12%
- Dolibest8%
- FactionGarden6%
- Hammrit6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.8×
Top inground umbrella stand search terms
- in ground umbrella holder7K/yr
- in ground umbrella base9K/yr
- inground umbrella stand6K/yr
- inground umbrella base4K/yr
- inground umbrella holder4K/yr
- umbrella base in ground2K/yr
- in ground umbrella anchor2K/yr
- in ground umbrella mount2K/yr
Top inground umbrella stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DEROFIT Heavy Duty Metal Umbrella Base Portable Adjustable and Multi-Use for Patio Beach Garden and Outdoor Activities
DEROFIT$18.964.3★195 rev
AMMSUN Adjustable Portable Umbrella Base Upgraded Heavy Duty Metal Holder-Stand-Sand Grass Auger for Flag Umbrella Fishing Rod Outdoor Park Patio Beach Ground Ideal for Use in Soil Grass
AMMSUN$13.144.5★1,666 rev
4smile In-ground umbrella base stainless steel - In-ground umbrella holder lifelong quality - Umbrella stand outdoor base load capacity up to 2 200 lbs
4smile$95.454.7★78 rev
4smile In-ground umbrella base - In Ground umbrella holder stainless steel - Parasol stand outdoor base high load capacity and durable quality
4smile$96.594.7★380 rev
FactionGarden Umbrella Stands for Outside Heavy Duty Beach Umbrella Sand Anchor Metal Outdoor Umbrella Base In Ground Umbrella Holder Stand No Dig Screw In Ground Anchor
FactionGarden$16.034.3★370 rev
Newest
by launch date
Mayset In-ground Umbrella Base with Umbrella Stand Tube Hanging Parasol Stand Holder Stainless Steels Outdoor Umbrella Base Black
Mayset$103.8010 rev
Hammrit Removable Inground Umbrella Stand Anchor with 4 Spike Metal Grass Umbrella Ground Stake Outdoor in Ground Parasol Base Mount Beach Umbrella Sand Anchor Holder for Beach Sand Yard Lawn
Hammrit$32.2437 rev
VANROUG Patio Umbrella Base Stand In Ground Umbrella Holder Outdoor in Ground Parasol Base Mount with Ground Spike Fixing Inground Umbrella Stand Umbrella Stake for Grass Garden Deck Yard Lawn
VANROUG$33.6310 rev
YZZHAJ Patio Umbrella Stand Base Heavy Duty Outdoor Umbrella Holder Metal Grass Umbrella Ground Stake Steel Outdoor Umbrella Base for Decks Patios Lawn Docks
YZZHAJ$27.8311 rev
Dolibest Heavy Duty In-Ground Umbrella Base All-Steel Ground Umbrella Stand Universal Patio Umbrella Anchor Space-Saver Design for Outdoor Offset Cantilever and Middle Pole Patio Umbrellas
Dolibest$54.8531 rev
Trending
90-day click momentum
AMMSUN Adjustable Portable Umbrella Base Upgraded Heavy Duty Metal Holder-Stand-Sand Grass Auger for Flag Umbrella Fishing Rod Outdoor Park Patio Beach Ground Ideal for Use in Soil Grass (2 Black)
AMMSUN$16.934.5★
Lcokeiy Beach Umbrella Sand Anchor - Heavy Duty Outdoor Umbrella Holder No Dig Ground Umbrella Base - Sturdy and Reliable 2.3 Inner Diameter Black(1 Pack)
Lcokeiy$15.474.5★
Hammrit Removable Inground Umbrella Stand Anchor with 4 Spike Metal Grass Umbrella Ground Stake Outdoor in Ground Parasol Base Mount Beach Umbrella Sand Anchor Holder for Beach Sand Yard Lawn
Hammrit$32.244.2★
Mayset In-ground Umbrella Base with Umbrella Stand Tube Hanging Parasol Stand Holder Stainless Steels Outdoor Umbrella Base Black
Mayset$103.804.6★
Pilot Rock Removable Umbrella Mount for Deck/Dock Made in USA (Surface Mount)
Pilot Rock$116.584.4★
What buyers say about inground umbrella stand
What buyers praise and complain about, mined from review topics.What buyers love
“its holding strong”
“Worth every penny”
“Very good quality relatively easy to install prior to pouring our concrete pool deck”
“Easy mount for removable snow pole”
“Just as advertised”
“easy to use”
“the hole was big enough which was perfect”
“Sturdy and reliable”
“The base itself has a standard-sized tube and is made of suitably thick, sturdy material”
“This is majorly heavy duty”
What buyers complain about
“WAY TOO SMALL”
“Also, they rust almost immediately”
“Spike did eventually break”
“Not worth the price”
“cheaply made”
“Hard to level”
“Was harder to get plumb than I expected”
“Doesnt work great”
“Top plate was not welded onto the base”
“very heavy”
Top return reasons
Common questions
- Is inground umbrella stand profitable to sell on Amazon United States?
- The niche generates $43K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the inground umbrella stand niche?
- 20 brands and 25 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in inground umbrella stand?
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 4.2%.
- When does demand for inground umbrella stand peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.8× the quietest.
- What does it cost to enter the inground umbrella stand niche?
- Listings span $10.60–$175.25; the average listing price is $54.70 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.