Is infrared grill profitable to sell on Amazon United States?

The niche generates $686K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (37/100).

How competitive is the infrared grill niche?

3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in infrared grill?

Top complaints mined from reviews: Heating, Grilling, Assembly/Installation. The return rate is 0.1%.

When does demand for infrared grill peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the infrared grill niche?

Listings span $140.03–$1380.36; the average listing price is $491.63 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.

infrared grill

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great480.6

avg incumbent reviews — the moat a new listing must climb

Market size

Good$686K

$686K/yr · 237K searches

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$491.63

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$140.03–$1380.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, infrared grill is a $686K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

infrared grill market data

Units sold / yr: 3K–3K; avg 1,250–1,500/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 0.6%
Avg BSR: #125
Page quality: 0%
Prime: 40%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

BIG HORN92%
Charbroil5%
Schwank4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +23.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

Top infrared grill search terms

infrared grill49K/yr +43.9%0.2% conv.
big horn infrared grill37K/yr +6.5%2.5% conv.
bighorn infrared grill29K/yr +27.6%2.2% conv.
big horn12K/yr +38.2%0.6% conv.
infrared grill outdoor13K/yr +14.1%0.0% conv.
big horn grill11K/yr +44.0%1.1% conv.
steak broiler13K/yr +24.2%0.2% conv.
infrared gas grill7K/yr +5.1%0.0% conv.
steak searer8K/yr +14.3%0.2% conv.
bighorn7K/yr +73.9%0.6% conv.

All search terms

Top infrared grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIG HORN OUTDOORS 1500F Infrared Propane Gas Grill AS SEEN ON TV Portable Steak Broiler & Sear Station Outdoor Salamander BBQ Stainless Steel 16 inch

BIG HORN$200.134.5★1,105 rev

BIG HORN OUTDOORS 1500F Infrared Propane Gas Grill Portable Steak Broiler & Sear Station Outdoor Salamander BBQ Stainless Steel 9 inch

BIG HORN$140.034.5★1,105 rev

BIG HORN OUTDOORS Grill Cart Stainless Steel Outdoor Grill Table for Infrared Grill Pizza Oven Stand Compatible with Big Horn Ninja Ooni Pizza Ovens Outdoor Cooking Table 48.4L x 24W x 35.2H

BIG HORN$148.434.5★33 rev

Charbroil Pro Series with Amplifire Infrared Technology 4-Burner Propane Gas Grill Cabinet with Side Burner Black - 463281024

Charbroil$589.194.6★122 rev

Schwank 1500F Portable Infrared Propane Grill Stainless Steel LP Gas with Dual Burners - Made in USA Steakhouse Maillard Tech for Quick Juicy Steaks Ideal for Camping & Tailgating.

Schwank$1380.364.2★38 rev

Newest

by launch date

BIG HORN OUTDOORS Grill Cart Stainless Steel Outdoor Grill Table for Infrared Grill Pizza Oven Stand Compatible with Big Horn Ninja Ooni Pizza Ovens Outdoor Cooking Table 48.4L x 24W x 35.2H

BIG HORN$148.4333 rev

6mo ago

Charbroil Pro Series with Amplifire Infrared Technology 4-Burner Propane Gas Grill Cabinet with Side Burner Black - 463281024

Charbroil$589.19122 rev

2y ago

BIG HORN OUTDOORS 1500F Infrared Propane Gas Grill Portable Steak Broiler & Sear Station Outdoor Salamander BBQ Stainless Steel 9 inch

BIG HORN$140.031,105 rev

3y ago

BIG HORN OUTDOORS 1500F Infrared Propane Gas Grill AS SEEN ON TV Portable Steak Broiler & Sear Station Outdoor Salamander BBQ Stainless Steel 16 inch

BIG HORN$200.131,105 rev

3y ago

Schwank 1500F Portable Infrared Propane Grill Stainless Steel LP Gas with Dual Burners - Made in USA Steakhouse Maillard Tech for Quick Juicy Steaks Ideal for Camping & Tailgating.

Schwank$1380.3638 rev

5y ago

What buyers say about infrared grill

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling30%

“Great Grill”

Quality-Overall10%

“The build quality seems just fine to me”

Assembly/Installation8%

“The instructions were easy to follow”

Value For Money7%

“Fair price”

Strength6%

“They are more well built than the pictures show online”

Ease Of Use4%

“fun to use”

Ease Of Cleaning4%

“Cleaning is easy”

Heating4%

“retains heat well”

Design-Overall2%

“Once assembled, it looks great, feels sturdy, and appears to be very well made”

Size-Overall2%

“Good size,”

What buyers complain about

Heating16%

“is not retaining heat”

Grilling10%

“The first grill that I received had a defect”

Assembly/Installation9%

“it just wasnt worth it to disassemble”

Smell6%

“Awful Smell”

Advertised Vs Actual Product4%

“This does not work as advertised be aware”

Value For Money4%

“expensive”

Connectivity-Overall2%

“I disconnected the propane connection and tried again and the same thing happened”

Defective Material/Parts2%

“Defective unit explodes”

Ease Of Use2%

“its hard to do it any other way”

Pressure2%

“The pressure regulator failed after 3 uses”

Top return reasons

Grilling41%

Defective Material/Parts11%

Size-Overall7%

Battery Life7%

Functionality-Overall7%

Quality-Overall7%

Connectivity-Overall7%

Assembly/Installation7%

Durability2%

Ease Of Cleaning2%

Common questions

Is infrared grill profitable to sell on Amazon United States?: The niche generates $686K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (37/100).
How competitive is the infrared grill niche?: 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in infrared grill?: Top complaints mined from reviews: Heating, Grilling, Assembly/Installation. The return rate is 0.1%.
When does demand for infrared grill peak?: Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the infrared grill niche?: Listings span $140.03–$1380.36; the average listing price is $491.63 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.