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60

inflatable scarecrow

Worth a look

Shows a sweet-spot price point ($42.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 83Conversion 6Competition 86Returns 27Price range 86Avg price 95Brand share 90Review moat 92Quality gap 58

Avg price

Incredible$42.61

avg listing price — sweet spot $15–$100

Review moat

Great169.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$6.21–$84.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+80.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$62K

$62K/yr · 295K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, inflatable scarecrow is a $62K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 60/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

inflatable scarecrow market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$256K–$341K
units × avg price
Conversion rate
0.5%
Avg BSR
#2,366
Page quality
0%
Prime
97%
Sponsored
38%
Out of stock
18.6%
Avg brand age
34 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

52

Top-5 brand share

45%

Top 20: 95%

Top-5 click share

29%

Top 20: 76%

Open market

50%

  • KOOY14%
  • Lulu Home9%
  • VIHOSE7%
  • Leyndo7%
  • HZGDEJTG7%
  • TURNMEON6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 95.8×

Top inflatable scarecrow search terms

  • inflatable turkey170K/yr
  • fall inflatables28K/yr
  • fall inflatables outdoor decorations12K/yr
  • fall blow up yard decorations26K/yr
  • blow up turkey34K/yr
  • fall inflatable14K/yr
  • inflatable fall decorations12K/yr
All search terms

Top inflatable scarecrow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$4K8%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about inflatable scarecrow

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“well made”

Size-Overall19%

“Good size”

Value For Money12%

“I get that these are not very expensive”

Durability8%

“it didn't fall apart”

Fun/Entertainment Experience6%

“the season/month a lot of fun”

Advertised Vs Actual Product5%

“Exactly as described”

Weather Proof5%

“did well outside”

Gifting Purpose3%
Assembly/Installation3%

“Its easy to put up”

Color2%

“Color is nice”

What buyers complain about

Size-Overall26%

“Small”

Durability17%

“did not last a month”

Ease Of Use11%

“was hard to have hime stay up”

Color11%

“color was a little dull”

Maintenance And Repair6%

“unable to get replacement”

Quality-Overall6%

“Junk”

Material Quality6%

“Cheap plastic stake”

Top return reasons

Size-Overall27%
Advertised Vs Actual Product17%
Quality-Overall10%
Functionality-Overall8%
Defective Material/Parts7%
Material Quality6%
Value For Money4%
Durability3%
Assembly/Installation2%
Stiffness2%

Common questions

Is inflatable scarecrow profitable to sell on Amazon United States?
The niche generates $62K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +80.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the inflatable scarecrow niche?
24 brands and 52 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in inflatable scarecrow?
Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 4.8%.
When does demand for inflatable scarecrow peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 95.8× the quietest.
What does it cost to enter the inflatable scarecrow niche?
Listings span $6.21–$84.47; the average listing price is $42.61 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.