Is indy 500 decorations profitable to sell on Amazon United States?

The niche generates $20K/yr across 58 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +497.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the indy 500 decorations niche?

47 brands and 64 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in indy 500 decorations?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 3.7%.

When does demand for indy 500 decorations peak?

Demand peaks in Apr–May; the busiest month runs 86.1× the quietest.

What does it cost to enter the indy 500 decorations niche?

Listings span $4.78–$21.25; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 450 reviews — the moat a new listing must climb.

indy 500 decorations

Worth a look

Shows demand growing +497.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+497.2%

90-day search growth — must beat 0% to launch

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great449.66

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.48

avg listing price — sweet spot $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Price range

Okay$4.78–$21.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 36K searches

According to Flapen's Amazon United States niche tracking, indy 500 decorations is a $20K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

indy 500 decorations market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $17K–$23K; units × avg price
Conversion rate: 4.8%
Avg BSR: #3,523
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 5.0%
Avg brand age: 33 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

33%

Top 20: 72%

Open market

60%

Choregon9%
HRLORKC7%
IRCOR7%
XCHI7%
BRICHBROW6%
Tiamon6%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +497.2% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 86.1×

Open Trend

Top indy 500 decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indy decorations Motor Race Garden Flag 12x18 Inch Garden Flags Black and White Checkered Double-sided Printing for Motorsport Fans

Choregon$11.114.6★53 rev

98ft Checkered Black & White Pennant Banner Racing Flags and 20Pcs 11.8 Inch Racing Flags with Plastic Sticks for Racing Party Supplies by HRLORKC

HRLORKC$9.374.6★458 rev

IRCOR Indy-500 Banner Indy-500 Race Day Decorations Indy-500 Decorations

IRCOR$16.955.0★10 rev

XCHI Race Car Black White Checkered Table Runner Table Decorations for Party Home Kitchen Dining Holiday Decor 13x72 Inch

XCHI$9.995.0★11 rev

BRICHBROW Pcs of 2 Premium Plastic Checkered Flag Tablecloths Picnic Table Covers Tablecovers Party Favor (2 Black)

BRICHBROW$7.944.7★5,407 rev

Newest

by launch date

Indy 500 Flag 12x18 Inche Garden Decorations for Racing Fans Badroom Yard Home Wall Decor Indoor Outdoor Party Dorm

inteluck$9.9212 rev

2mo ago

Indy 500 Banner 19.7x98.4 Indianapolis Race Day Decorations Checkered Flag Racing Backdrop for Party Birthday Race Fans Gift

MIFANS$9.302 rev

2mo ago

ZAEW Race Car Black White Checkered Pillow Covers Throw Pillow Cases Set of 4 Decorations for Home Sofa Cushion Cover Party Holiday Decor 18x18 Inch

ZAEW$14.647 rev

5mo ago

XCHI Race Car Black White Checkered Table Runner Table Decorations for Party Home Kitchen Dining Holiday Decor 13x72 Inch

XCHI$9.9911 rev

5mo ago

Tingjoo 2 Pcs 51inch Checkered Windsock Flag Black and White Racing Flag Car Race Flags Wind Sock Door Hanger for Outdoor Yard Garden Birthday Party Decoration

Tingjoo$17.762 rev

6mo ago

What buyers say about indy 500 decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality and is exactly as described”

Advertised Vs Actual Product13%

“Just what I wanted”

Value For Money9%

“Great value”

Size-Overall7%

“Good size”

Strength6%

“Not flimsy, I dont really know what to say bc its just as pictured and has a nice clean look”

Durability6%

“Durable”

Color4%

“Good quality and colors”

Ease Of Use4%

“Easy to use”

Adhesion/Stickiness3%

“Adhesive strips included kept it in place even after multiple days”

Material Quality3%

“The polyester feels sturdy”

What buyers complain about

Size-Overall13%

“Be aware of how short this is”

Adhesion/Stickiness13%

“I didnt dare use the adhesive”

Quality-Overall11%

“Not great quality”

Thickness10%

“Very thin towels”

Material Quality8%

“The cheapest materials used”

Durability6%

“It felt pretty bad after using it several times”

Advertised Vs Actual Product4%

“That may be my mistake though for not reading the product description good enough”

Value For Money4%

“Not worth it”

Defective Material/Parts2%

“Possible defects”

Stain Resistance2%

“Covered in stains”

Top return reasons

Size-Overall34%

Material Quality14%

Value For Money9%

Quality-Overall8%

Advertised Vs Actual Product7%

Adhesion/Stickiness7%

Thin3%

Strength3%

Functionality-Overall2%