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Industrial Floor Mats

Fail

Demand is soft, at -20.1% this quarter, so Industrial Floor Mats is a Fail.

Flapen Score
39
39 / 100
Ranks 8,066 of 8,839 Patio, Lawn & Garden niches · −17 vs the category median of 56
Market size
$113K/yr113K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
64%top-5 click share · 17 brands · 26 sellers

Flapen Score

Industrial Floor Mats against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Industrial Floor Mats is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Industrial Floor Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Industrial Floor Mats 113K times last year and spent an estimated $113K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
2.1%
Market size, estimated
$113Ka year
Peak month
January1.6× the quietest month
Top search term
commercial door mat19K searches a year

02 · Price

A sale here is worth $47.42.

Listings sell for $47.42 on average, from $9.49 to $120.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $47.42 that is $5K to $12K a year per listing.

Average price
$47.42inside the $15 to $100 sweet spot
Price range
$9.49–$120.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #323 within Doormats. It carries 5,366 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#323in Doormats
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,366per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Industrial Floor Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • Brand 136%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Industrial Floor Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Industrial Floor Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • commercial door mat19K/yr
  • commercial rug17K/yr
  • commercial rugs for business15K/yr
  • industrial rug14K/yr
  • commercial rugs13K/yr
  • commercial entry mat9K/yr
  • commercial entry rug6K/yr
  • industrial rugs6K/yr
  • industrial door mat5K/yr
  • commercial door mats for indoor entrance4K/yr

Reviews and returns

What reviews say buyers love and hate about Industrial Floor Mats

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.0%of orders come back
“its just as short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Industrial Floor Mats questions

Answered from the same tracked data.