Skip to content

In Pool Umbrella

Pass

In Pool Umbrella scores 65 out of 100, a Pass. Shoppers spend an estimated $73K a year here, search demand grew +312.6% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$73K/yr86K searches / yr
90-day growth
+312.6%search demand this quarter
Competition
34%top-5 click share · 36 brands · 44 sellers

Flapen Score

In Pool Umbrella against its category

The dotted line is the Patio, Lawn & Garden average. Past it, In Pool Umbrella is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The In Pool Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for In Pool Umbrella 86K times last year and spent an estimated $73K. The top 5 brands take 41% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +312.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+312.6%
Conversion, latest week
0.9%
Market size, estimated
$73Ka year
Peak month
June16.0× the quietest month
Top search term
above ground pool umbrella34K searches a year

02 · Price

A sale here is worth $89.74.

Listings sell for $89.74 on average, from $7.95 to $265.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $89.74 that is $0 to $9K a year per listing.

Average price
$89.74inside the $15 to $100 sweet spot
Price range
$7.95–$265.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #505 within Umbrellas & Shade. It carries 2,377 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
77%
Out of stock, average day
18.8%
Average rank
#505in Umbrellas & Shade
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
2,377per listing
Listings tracked
47

04 · Newcomers

18 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
18Amazon's first-year sales bar
Average brand age
33 months

Products

Top In Pool Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

44

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

34%

Top 20: 75%

Open market

54%

  • Brand 116%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

In Pool Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top In Pool Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • above ground pool umbrella34K/yr
  • in pool umbrella for sun shelf17K/yr
  • umbrella for above ground pool7K/yr
  • inside pool umbrella6K/yr
  • baja shelf pool umbrella6K/yr
  • pool umbrella for inside pool4K/yr
  • pool umbrella for above ground pool4K/yr
  • aluminum pool umbrella4K/yr
  • pool umbrellas that go in the water3K/yr

Reviews and returns

What reviews say buyers love and hate about In Pool Umbrella

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
2.2%of orders come back
“Didn't last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common In Pool Umbrella questions

Answered from the same tracked data.