in pool umbrella
Worth a lookShows demand growing +312.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+312.6%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$89.74avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay2,377.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.95–$265.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 86K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, in pool umbrella is a $73K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
in pool umbrella market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $90K–$112K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #505
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 94%
- Out of stock
- 18.8%
- Avg brand age
- 33 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
44
Top-5 brand share
41%
Top 20: 85%
Top-5 click share
34%
Top 20: 75%
Open market
54%
- ECOPOOLTECH16%
- Midtown Umbrellas8%
- Jeyeou7%
- LEMEWEL6%
- PASAMIC5%
- Calanofin5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +312.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.0×
Top in pool umbrella search terms
- above ground pool umbrella34K/yr
- in pool umbrella for sun shelf17K/yr
- umbrella for above ground pool7K/yr
- inside pool umbrella6K/yr
- baja shelf pool umbrella6K/yr
- pool umbrella for inside pool4K/yr
- pool umbrella for above ground pool4K/yr
- aluminum pool umbrella4K/yr
- pool umbrellas that go in the water3K/yr
Top in pool umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ECOPOOLTECH Above Ground Pool Umbrellas Outdoor Pool Sunshade for Oval or Rectangular Swimming Pools Multi-functional Patio Umbrella for Garden Must have Pool Accessories
ECOPOOLTECH$81.174.1★113 rev
Midtown Umbrellas - 10-Year-No-Fade 9 Ft Patio Umbrella with Terylast Fabric Auto-Tilt Aluminum Frame and 8 Reinforced Ribs for Deck Pool Garden & Beach - Navy Blue Canopy Black Pole
Midtown Umbrellas$150.964.5★827 rev
LEMEWEL Above Ground Pool Umbrella 6 ft Adjustable Poolside Umbrella & Pool Sun Shade Pool Shade for Above Ground Pools
LEMEWEL$85.363.8★16 rev
ECOPOOLTECH Above Ground Pool Umbrellas Outdoor Pool Sunshade for Oval or Rectangular Swimming Pools Multi-functional Patio Umbrella for Garden/Pool Deck/Backyard Must have Pool Accessories
ECOPOOLTECH$88.424.1★113 rev
1Pack Pool Shade Umbrella 49.2 Large Adjustable Above Ground Pool Sunshade Canopy with Clamp 360Swivel UPF 50+ Portable Weatherproof Patio Umbrella for Swimming Pool Outdoor Garden Beach Chairs
Jeyeou$24.132.0★19 rev
Newest
by launch date
PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy
PASAMIC$112.9586 rev
GJL Above Ground Pool Umbrella 7.2 FT Adjustable Outdoor Poolside Umbrella | UPF 50+ Double-Layer Pool Shade Canopy for Backyard Deck & Patio Pool Accessories
GJL$74.0213 rev
Pool Helper 7 Above Ground Pool Umbrella Heavy-Heavy-Duty Pool Canopy Shade for Oval Rectangular or Round Pools Adjustable In-Pool Umbrella for Sun Shelf Patio & Backyard
Pool Helper$62.686 rev
LEMEWEL Above Ground Pool Umbrella 6 ft Adjustable Poolside Umbrella & Pool Sun Shade Pool Shade for Above Ground Pools
LEMEWEL$85.3616 rev
1Pack Pool Shade Umbrella 49.2 Large Adjustable Above Ground Pool Sunshade Canopy with Clamp 360Swivel UPF 50+ Portable Weatherproof Patio Umbrella for Swimming Pool Outdoor Garden Beach Chairs
Jeyeou$24.1319 rev
Trending
90-day click momentum
Floating Pool Umbrella 6.6ft - Portable UV Sun Shade Canopy with 3 Drink Holders Stability Anchor Bag & Secure Floating Design - In-Water Use for Swimming Pools Lakes Beach and Outdoor Leisure (Blue)
FEATCH$101.703.7★
Chonway Extra Large Above Ground Pool Umbrella Portable Outdoor Patio Umbrella for Pool 360 Adjustable Sun-Resistant Pool Shade Umbrella 7.5ft Swimming Pool Accessories for Fishing Beach Camping
Chonway$123.002.4★
Cinnvoice 7.5ft Above Ground Pool Umbrella with Clamp Outdoor Pool Sunshade for Oval Rectangular Swimming Pools UPF 50+ UV Protection Adjustable Poolside Umbrella for Patio Outdoors(Light Blue)
Cinnvoice$82.975.0★
Pool Helper 7 Above Ground Pool Umbrella Heavy-Heavy-Duty Pool Canopy Shade for Oval Rectangular or Round Pools Adjustable In-Pool Umbrella for Sun Shelf Patio & Backyard
Pool Helper$62.682.8★
PASAMIC 7FT Floating Table Umbrella with Base & Cup Holder Portable Pool Umbrella for Inside of Pool Floating Poolside Shade Include Easy Carry Bag for Swimming Area Beach Lake House Navy
PASAMIC$112.954.3★
What buyers say about in pool umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to put together”
“Assembly was simple”
“Money well spent”
“provides excellent sun coverage”
“It is sturdy”
“Easy to use after putting it together”
“the color is vibrant”
“Perfect fit”
“Durable”
“As advertised”
What buyers complain about
“Didn't last”
“Bad quality”
“Very large”
“It feels super flimsy”
“No user manual”
“was very bulky”
“waste of money”
“white had yellowish tinge”
“Ineffective”
“hard to use”
Top return reasons
Common questions
- Is in pool umbrella profitable to sell on Amazon United States?
- The niche generates $73K/yr across 47 tracked products. 18 of 25 products launched in the last 360 days are still selling. 90-day search growth is +312.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the in pool umbrella niche?
- 36 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in in pool umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.2%.
- When does demand for in pool umbrella peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 16.0× the quietest.
- What does it cost to enter the in pool umbrella niche?
- Listings span $7.95–$265.03; the average listing price is $89.74 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.