imidacloprid
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.09avg listing price — sweet spot $15–$100
Price range
Great$9.93–$62.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Market size
Good$370K$370K/yr · 204K searches
Review moat
Okay2,686.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, imidacloprid is a $370K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
imidacloprid market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $311K–$389K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 99 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
91
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Atticus29%
- Quali-Pro25%
- Bonide23%
- Bayer Advanced11%
- ferti-lome6%
- Primesource5%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 7.2×
Top imidacloprid search terms
- imidacloprid107K/yr
- imidacloprid systemic insecticide32K/yr
- dominion 2l19K/yr
- imidacloprid insecticide18K/yr
- dominion 2l insecticide11K/yr
- imidacloprid soil drench10K/yr
- imidacloprid 2f4K/yr
- dominion 2l insecticide concentrate3K/yr
Top imidacloprid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quali-Pro Imidacloprid T&O 2F Insecticide (Generic Merit)
Quali-Pro$60.954.7★458 rev
Atticus Mineiro 2F Flex 21.4% Imidacloprid Insecticide Concentrate (32 oz) Grub and Insect Control in Lawns and Landscapes
Atticus$40.514.7★76 rev
Atticus Mineiro 2F Flex Imidacloprid Systemic Insecticide (1 Gal) Grub and Insect Control in Lawns and Landscapes
Atticus$62.154.6★268 rev
Bonide Annual Tree & Shrub Insect Control with Systemaxx 128 oz Concentrate Year Long Protection and Insect Killer
Bonide$30.754.6★3,165 rev
Primesource Imidacloprid 75WSP Select: 84507PS4416
Primesource$32.764.6★199 rev
Newest
by launch dateAtticus Mineiro 2F Flex 21.4% Imidacloprid Insecticide Concentrate (32 oz) Grub and Insect Control in Lawns and Landscapes
Atticus$40.5176 rev
BioAdvanced 12 Month Tree and Shrub Protect and Feed Concentrate 64 oz Insect Killer Tree Fertilizer & Plant Food
Bayer Advanced$30.762,115 rev
BioAdvanced 3-in-1 Insect Disease and Mite Control Concentrate - Insecticide Fungicide & Miticide - Mix & Spray - Kills Listed Pests and Controls Diseases - Up to 14 Days Protection - 32 oz Bottle
Bayer Advanced$18.69264 rev
Atticus Mineiro 2F Flex Imidacloprid Systemic Insecticide (1 Gal) Grub and Insect Control in Lawns and Landscapes
Atticus$62.15268 rev
Fertilome (11205) Tree & Shrub Drench (16 oz)
ferti-lome$15.221,178 rev
Trending
90-day click momentumBioAdvanced 3-in-1 Insect Disease and Mite Control Concentrate - Insecticide Fungicide & Miticide - Mix & Spray - Kills Listed Pests and Controls Diseases - Up to 14 Days Protection - 32 oz Bottle
Bayer Advanced$18.694.6★
BioAdvanced 12 Month Tree and Shrub Protect and Feed Concentrate 64 oz Insect Killer Tree Fertilizer & Plant Food
Bayer Advanced$30.764.6★
Bonide Systemic Insect Control 16 oz Concentrate Long Lasting Insecticide for Outdoor Gardening Makes 16 Gallons
Bonide$22.424.4★
BioAdvanced 12 Month Tree & Shrub Protect and Feed Concentrate - Mix & Pour - Insect Control and Plant Food - Up to 12 Months Protection - 32 oz Bottle
Bayer Advanced$26.494.6★
BioAdvanced 12 Month Tree and Shrub Protect and Feed Granules 4 lb Insect Killer Tree Fertilizer & Plant Food
Bayer Advanced$28.204.6★
What buyers say about imidacloprid
What buyers praise and complain about, mined from review topics.What buyers love
“Kills bugs”
“Better than common brands”
“this keeps my investments. aka plant babies”
“Good Price”
“As advertised”
“Easy and effective”
“The directions were clear”
“Durable”
“Works great from a sprayer”
“It works very well smell ain't even that bad either”
What buyers complain about
“Not good on fleas either”
“Too expensive”
“its not as effective as it described”
“NOT FOR FOOD PLANTS”
“Misleading description”
“one bag of soil contaminated 10 newly potted plants which in turn contaiminated the rest”
“shrub died”
“Arrived half used”
“it doesn't have any instructions on protective gear”
“smells bad”
Top return reasons
Common questions
- Is imidacloprid profitable to sell on Amazon United States?
- The niche generates $370K/yr across 17 tracked products. 90-day search growth is +37.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the imidacloprid niche?
- 7 brands and 91 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in imidacloprid?
- Top complaints mined from reviews: Pest/Insect Control, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for imidacloprid peak?
- Demand peaks in Mar–Apr; the busiest month runs 7.2× the quietest.
- What does it cost to enter the imidacloprid niche?
- Listings span $9.93–$62.30; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,686 reviews — the moat a new listing must climb.