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Illinois Flag

Fail

Demand is soft, at -33.8% this quarter, so Illinois Flag is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$45K/yr27K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 21 sellers

Flapen Score

Illinois Flag against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Illinois Flag is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Illinois Flag market on Amazon at a glance

Shoppers on Amazon United States searched for Illinois Flag 27K times last year and spent an estimated $45K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
8.2%
Market size, estimated
$45Ka year
Top search term
illinois flag10K searches a year

02 · Price

A sale here is worth $20.28.

Listings sell for $20.28 on average, from $6.40 to $33.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.28 that is $0 to $2K a year per listing.

Average price
$20.28inside the $15 to $100 sweet spot
Price range
$6.40–$33.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #3,506 within Flags. It carries 143 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#3,506in Flags
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
30

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Illinois Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

16%

  • Brand 136%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (8 brands, 16%)

Demand

Illinois Flag search demand

Weekly searches over the year. Pick a range.

600400May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Illinois Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • illinois flag10K/yr
  • university of illinois flag7K/yr
  • illini flag7K/yr
  • illinois state flag3K/yr

Reviews and returns

What reviews say buyers love and hate about Illinois Flag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Material Quality”
14%of negative reviews mention “Color”
1.4%of orders come back
“Not color fo”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Illinois Flag questions

Answered from the same tracked data.