Is igloo party bar cooler 125 qt on wheels profitable to sell on Amazon United States?

The niche generates $69K/yr across 47 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +86.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the igloo party bar cooler 125 qt on wheels niche?

29 brands and 85 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in igloo party bar cooler 125 qt on wheels?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 4.1%.

When does demand for igloo party bar cooler 125 qt on wheels peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.3× the quietest.

What does it cost to enter the igloo party bar cooler 125 qt on wheels niche?

Listings span $9.18–$290.11; the average listing price is $83.10 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.

igloo party bar cooler 125 qt on wheels

Worth a look

Shows demand growing +86.2% this quarter, but weak search conversion (1.1%) keeps it on the watch list.

Growth

Great+86.2%

90-day search growth — must beat 0% to launch

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$83.10

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,937.83

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Okay$9.18–$290.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$69K

$69K/yr · 77K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, igloo party bar cooler 125 qt on wheels is a $69K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

igloo party bar cooler 125 qt on wheels market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $62K–$83K; units × avg price
Conversion rate: 1.1%
Avg BSR: #59
Page quality: 0%
Prime: 68%
Sponsored: 98%
Out of stock: 3.3%
Avg brand age: 35 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

35%

Top 20: 76%

Open market

45%

VINGLI18%
Jasonwell11%
OBTANIM9%
Coleman7%
JOYIN6%
Igloo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.3×

Open Trend

Top igloo party bar cooler 125 qt on wheels search terms

drink cooler for parties46K/yr +77.3%0.9% conv.
drink coolers for parties7K/yr +102.2%0.5% conv.
outside cooler6K/yr +214.6%0.4% conv.
beverage cooler for party6K/yr +37.1%0.9% conv.
outdoor ice cooler4K/yr +68.9%0.2% conv.
party coolers for drinks outdoor8K/yr +100.0%0.1% conv.

All search terms

Top igloo party bar cooler 125 qt on wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug

Jasonwell$16.834.5★8,048 rev

VINGLI 80 Quart Rolling Ice Chest Portable Patio Party Bar Drink Cooler Cart with Shelf Beverage Pool with Bottle Opener Grey

VINGLI$122.664.5★2,229 rev

OBTANIM 4 Pack 4 Gallon Galvanized Ice Buckets Metal Champagne Drink Cooler Storage Ice Tub with Handles for Beer Cocktails Wine Beverage Home Parties Bar Cooling Supplies

OBTANIM$35.154.2★84 rev

JOYIN 60 Inflatable Palm Tree Cooler Beach Theme Decor Pool Party Decorations Luau Hawaiian Birthday Party Supplies Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler

JOYIN$21.994.3★5,513 rev

Igloo Party Bar 125 Qt Cooler with Wheels | Insulated Rolling Ice Chest | Light Gray

Igloo$228.724.6★11,646 rev

Newest

by launch date

Lifewit 13L Ice Bucket for Parties 2 Pcs Large Plastic Drink Cooler for Champagne Wine Beer Clear Beverage Tub for Mimosa & Cocktail Bar Portable Chiller for Party Hosting & Serving

Lifewit$39.4287 rev

4mo ago

IWDOO 4 Foot Ice Cooler Folding Table Party Ice Tables with Drain and Detachable White Skirt Large Plastic Cooler Table to Keep Drinks Cool for Weddings Outdoor Picnics Pool Camping BBQ White

IWDOO$38.173 rev

6mo ago

OBTANIM 3 Pack 4 Gallon Galvanized Ice Buckets Metal Champagne Drink Cooler Storage Ice Tub with Handles for Beer Cocktails Wine Beverage Home Parties Bar Cooling Supplies

OBTANIM$29.0251 rev

7mo ago

OBTANIM 4 Pack 4 Gallon Galvanized Ice Buckets Metal Champagne Drink Cooler Storage Ice Tub with Handles for Beer Cocktails Wine Beverage Home Parties Bar Cooling Supplies

OBTANIM$35.1584 rev

11mo ago

Lifewit 6.5L Ice Bucket for Parties 2 Pcs Large Beverage Tub with Scoop Drink Cooler for Dirty Soda Bar Portable Champagne/Wine/Beer/Juice Table Chiller for Outdoor Bar & Mimosa Bar Supplies

Lifewit$33.61414 rev

1y ago

What buyers say about igloo party bar cooler 125 qt on wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality, item was as described and arrived quickly”

Size-Overall10%

“Awesome size”

Value For Money8%

“Cant beat the price”

Ease Of Use6%

“Easy to use and carry”

Assembly/Installation6%

“Assembly is simple”

Durability6%

“Versatile and durable”

Strength5%

“These tubs are heavy duty”

Design-Overall5%

“I really like the design”

Leak-Proof5%

“Didn't leak”

Advertised Vs Actual Product5%

“Better than advertised”

What buyers complain about

Size-Overall22%

“Small size”

Quality-Overall9%

“Extremely low quality”

Leak-Proof8%

“They leak”

Durability6%

“just keeps falling apart”

Value For Money3%

“little pricey,”

Thickness3%

“Needs a thicker lid”

Instructions/User Manual/Troubleshooting3%

“Horrible instructions”

Heating3%

“Poor temperature retention”

Strength3%

“Flimsy”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall63%

Value For Money7%

Leak-Proof6%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Functionality-Overall2%

Quality-Overall2%

Material Quality2%

Color1%

Product Condition1%

Common questions

Is igloo party bar cooler 125 qt on wheels profitable to sell on Amazon United States?: The niche generates $69K/yr across 47 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +86.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the igloo party bar cooler 125 qt on wheels niche?: 29 brands and 85 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in igloo party bar cooler 125 qt on wheels?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 4.1%.
When does demand for igloo party bar cooler 125 qt on wheels peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.3× the quietest.
What does it cost to enter the igloo party bar cooler 125 qt on wheels niche?: Listings span $9.18–$290.11; the average listing price is $83.10 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.