Is ice table profitable to sell on Amazon United States?

The niche generates $230K/yr across 46 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +129.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the ice table niche?

31 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in ice table?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 3.4%.

When does demand for ice table peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.1× the quietest.

What does it cost to enter the ice table niche?

Listings span $9.63–$144.67; the average listing price is $81.67 (sweet spot $15–$100). The average incumbent carries 952 reviews — the moat a new listing must climb.

ice table

Worth a look

Shows demand growing +129.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+129.3%

90-day search growth — must beat 0% to launch

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$81.67

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good951.61

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.63–$144.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay$230K

$230K/yr · 168K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, ice table is a $230K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ice table market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $204K–$245K; units × avg price
Conversion rate: 1.7%
Avg BSR: #348
Page quality: 0%
Prime: 63%
Sponsored: 91%
Out of stock: 17.1%
Avg brand age: 35 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

38%

Top 20: 75%

Open market

47%

SHAREWIN12%
Jasonwell12%
VINGLI10%
Giantex9%
Winlice6%
Allpop5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +129.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×

Open Trend

Top ice table search terms

ice table46K/yr +159.3%1.4% conv.
ice cooler table29K/yr +98.4%0.9% conv.
ice tables for parties with drain21K/yr +191.9%1.7% conv.
table top cooler14K/yr +130.0%0.9% conv.
folding ice cooler table9K/yr +56.3%1.2% conv.
tabletop cooler7K/yr +148.2%0.6% conv.
folding ice table5K/yr +144.8%1.0% conv.
cold table for food6K/yr +115.6%0.9% conv.
fill and chill table6K/yr +90.2%1.2% conv.
table ice cooler4K/yr +197.5%2.0% conv.

All search terms

Top ice table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug

Jasonwell$16.834.5★8,048 rev

SHAREWIN Folding Ice Cooler Table Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Foldable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues Fishing(White

SHAREWIN$97.454.4★55 rev

VINGLI Portable Cooler Table with Extra Storage Shelf Alloy Steel Black Picetable Model

VINGLI$102.664.6★120 rev

Giantex Folding Ice Table with Drain 4 ft Portable Cooler with Removable Skirt No Assembly Fill and Chill Table for Food Drink Beverage Foldable Party Ice Bin for Camping BBQ Outdoor White

Giantex$93.024.6★402 rev

Winlice Outdoor Ice Cooler Folding Table Portable Cooler Table with Removable Matching Skirt Folding Ice Chest Table with Place Holder White

Winlice$98.544.5★90 rev

Newest

by launch date

IWDOO 4 Foot Ice Cooler Folding Table Party Ice Tables with Drain and Detachable White Skirt Large Plastic Cooler Table to Keep Drinks Cool for Weddings Outdoor Picnics Pool Camping BBQ White

IWDOO$38.173 rev

6mo ago

VINGLI 4FT Ice Table Portasble Cooler Side Table with Removable Skirt Patio Table Indoor & Outdoor Bar for Events Parties and Camping Black

VINGLI$79.54714 rev

7mo ago

SHAREWIN Folding Ice Cooler Table with Metal Side Desktop Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues(White

SHAREWIN$98.755 rev

10mo ago

HLPB 4 FT Party Ice Cooler Folding Table with Folding Board Outdoor ice Table with Skirt & Drain & Folded Buckets & Barbed Wire Portable Foldable Bar Table for Party BBQ Camping Picnic White

HLPB$120.1213 rev

1y ago

SHAREWIN Folding Ice Cooler Table Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Foldable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues Fishing(White

SHAREWIN$97.4555 rev

1y ago

What buyers say about ice table

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Good quality”

Assembly/Installation10%

“easy to set up”

Ease Of Use8%

“Easy to use”

Size-Overall8%

“Awesome size”

Design-Overall7%

“Well built”

Strength6%

“this is a very sturdy table”

Durability6%

“Versatile and durable”

Storage Capacity5%

“Holds the ice and items well and once done are super easy to put away and store”

Advertised Vs Actual Product4%

“Its just as stated”

Efficiency4%

“Worked well”

What buyers complain about

Leak-Proof12%

“Leaking”

Size-Overall11%

“very large”

Quality-Overall10%

“Trash”

Instructions/User Manual/Troubleshooting6%

“Bad instructions”

Water Resistance5%

“However, as the ice melted the food plates began to sink down and food started getting wet”

Design-Overall5%

“Not a good design”

Functionality-Overall5%

“Didnt work”

Durability4%

“not durable”

Ease Of Use3%

“Its difficult to lift the top part up”

Weight Heavy3%

“Bulky just not ideal for travel”

Top return reasons

Size-Overall33%

Value For Money10%

Leak-Proof8%

Defective Material/Parts7%

Functionality-Overall6%

Quality-Overall5%

Advertised Vs Actual Product5%

Mechanism Issues4%

Color3%

Material Quality2%

Common questions

Is ice table profitable to sell on Amazon United States?: The niche generates $230K/yr across 46 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +129.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the ice table niche?: 31 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in ice table?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 3.4%.
When does demand for ice table peak?: Demand peaks in May–Jun–Jul; the busiest month runs 6.1× the quietest.
What does it cost to enter the ice table niche?: Listings span $9.63–$144.67; the average listing price is $81.67 (sweet spot $15–$100). The average incumbent carries 952 reviews — the moat a new listing must climb.