Ice Melt
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -99.2% this quarter, so Ice Melt is a Maybe.
- Flapen Score
- 60 / 100Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 5660
- Market size
- $5.6M/yr7.9M searches / yr
- 90-day growth
- -99.2%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 34 sellers
Flapen Score
Ice Melt against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Ice Melt is stronger. Inside it, weaker.
Market
The Ice Melt market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Melt 7.9M times last year and spent an estimated $5.6M. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- -99.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $5.6Ma year
- Peak month
- February304.3× the quietest month
- Top search term
- ice melt3.0M searches a year
02 · Price
A sale here is worth $41.16.
Listings sell for $41.16 on average, from $9.44 to $103.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $41.16 that is $329K to $412K a year per listing.
- Average price
- $41.16inside the $15 to $100 sweet spot
- Price range
- $9.44–$103.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $329K–$412K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #52 within Snow Removal. It carries 1,749 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 44%
- Out of stock, average day
- 15.4%
- Average rank
- #52in Snow Removal
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,749per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Ice Melt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotwood Industries 20-Pound Road Runner Premium Ice Melter New Version
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 663
- Age
- 5y ago

Premium Ice Melt Blue (50 lb Bag) Fast-Acting Industrial-Grade Snow Melter for Sidewalks Driveways & Parking Lots Melts to -20F Concrete Safe Non-Greasy Slip-Free Formula
- Price
- $29.88
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 10y ago

HARRIS Kind Melt Pet Friendly Ice and Snow Melter Fast Acting 100% Pure Magnesium Chloride Formula with Scoop Included 15lb White
- Price
- $39.76
- Rating
- 4.5/5
- Reviews
- 7,032
- Age
- 6y ago

Eco-St Ice Melt Safe For Concrete - Fast Acting - Pet Safe Anti-Corrosion Snow Melt - Effective at -30 (11lb)
- Price
- $23.54
- Rating
- 4.3/5
- Reviews
- 273
- Age
- 5y ago

Northern Salt Heat Negative 30 Degree Melter Calcium Chloride Blend 25 lb Resealable Ice Melt Bag Fast Acting Deicer Ice Melt for Driveways Sidewalks Parking Lots
- Price
- $34.36
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 4y ago
Trending
estimated 90-day click momentum
teqnizo 2PCS 2026 Ice & Snow Melt - Fast Acting Granular Rock Salt for Driveways & Sidewalks Pet Friendly Low-Corrosion Formula Melts Ic-e Down to -16c (3f) Resealable 100g Bag
- Price
- $9.44
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 5mo ago

Calcium Chloride Ice Melt - Instant Snow and Ice Melt for Sidewalks Driveways Steps and Parking Lots - Deicer for Concrete Asphalt and Other Surfaces - 20 Lb Bag
- Price
- $32.90
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11y ago

Home and Country USA EveryMans Rock Salt Ice Melt 50 lb Bag Deicing Salt for Driveways Sidewalks & Parking Lots
- Price
- $59.91
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago

Aromasong Enhanced Magnesium Chloride Ice Melt Salt for Snow and ice Removal Sidewalk Salt for ice Fast-Acting Road and Outdoor Salt Helps Deice Easy-Spread Formula 19 lb. Bag
- Price
- $46.42
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5y ago

Northern Salt Heat Negative 30 Degree Melter Calcium Chloride Blend 25 lb Resealable Ice Melt Bag Fast Acting Deicer Ice Melt for Driveways Sidewalks Parking Lots
- Price
- $34.36
- Rating
- 4.5/5
- Reviews
- 108
- Age
- 4y ago
Newest
by launch date
Home and Country USA EveryMans Rock Salt Ice Melt 50 lb Bag Deicing Salt for Driveways Sidewalks & Parking Lots
- Price
- $59.91
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 5mo ago

teqnizo 2PCS 2026 Ice & Snow Melt - Fast Acting Granular Rock Salt for Driveways & Sidewalks Pet Friendly Low-Corrosion Formula Melts Ic-e Down to -16c (3f) Resealable 100g Bag
- Price
- $9.44
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 5mo ago

Snow Joe Ice Beater Melter Heat-Generating Pellets Accelerated Melt 50 Lb Bag - Fast-Acting Deicer and Remover for Concrete Driveway Sidewalk and Outdoor Spaces
- Price
- $52.96
- Rating
- 4.4/5
- Reviews
- 759
- Age
- 5mo ago

Maple99 Ice Melt Safer for Concrete -50 lb Bag Ice Crusher Blend Snow Salt Ice Melt Salt for Snow and Ice Removal Sidewalk Salt Driveway Salt Snow Melt is Effective Up to -15
- Price
- $103.57
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 5mo ago

Maple99 Ice Melt Safer for Concrete -50 lb Bag Snow Salt Ice Melt Salt for Snow and Ice Removal Sidewalk Salt Driveway Salt Snow Melt is Effective Up to -15
- Price
- $51.02
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
34
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
28%
- Scotwood Industries16%
- HARRIS15%
- Maple9914%
- Partners Brand10%
- ECO-ST9%
- Northern Salt8%
Demand
Ice Melt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 304.3×
Search terms
Top Ice Melt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ice melt3.0M/yr
- ice melt salt399K/yr
- calcium chloride ice melt247K/yr
- snow salt495K/yr
- rock salt for snow517K/yr
- snow melt311K/yr
- ice melt pet safe571K/yr
- snow salt ice melt311K/yr
- ice melt calcium chloride17K/yr
- pet safe ice melt463K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Melt
We read the reviews and the return reasons for every product selling here.
“pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Melt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









