ice melt
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 7.9M searches
Avg price
Incredible$41.16avg listing price — sweet spot $15–$100
Price range
Great$9.44–$103.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,749.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-99.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ice melt is a $5.6M/yr Amazon United States market (7.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 500K–600K
- avg 8,000–10,000/product
- Revenue / yr
- $20.6M–$24.7M
- units × avg price
- Launch success
- —
- 1 of 4 new (360d)
- Conversion rate
- 1.7%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 44%
- Out of stock
- 15.4%
- Avg brand age
- 70 months
- Avg seller age
- 170 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
34
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
28%
- Scotwood Industries16%
- HARRIS15%
- Maple9914%
- Partners Brand10%
- ECO-ST9%
- Northern Salt8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -99.2% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 304.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotwood Industries 20-Pound Road Runner Premium Ice Melter New Version
Scotwood Industries$20.914.6★663 rev
Premium Ice Melt Blue (50 lb Bag) Fast-Acting Industrial-Grade Snow Melter for Sidewalks Driveways & Parking Lots Melts to -20F Concrete Safe Non-Greasy Slip-Free Formula
Partners Brand$29.884.6★635 rev
HARRIS Kind Melt Pet Friendly Ice and Snow Melter Fast Acting 100% Pure Magnesium Chloride Formula with Scoop Included 15lb White
HARRIS$39.764.5★7,032 rev
Eco-St Ice Melt Safe For Concrete - Fast Acting - Pet Safe Anti-Corrosion Snow Melt - Effective at -30 (11lb)
ECO-ST$23.544.3★273 rev
Northern Salt Heat Negative 30 Degree Melter Calcium Chloride Blend 25 lb Resealable Ice Melt Bag Fast Acting Deicer Ice Melt for Driveways Sidewalks Parking Lots
Northern Salt$34.364.5★108 rev
Newest
by launch date
Home and Country USA EveryMans Rock Salt Ice Melt 50 lb Bag Deicing Salt for Driveways Sidewalks & Parking Lots
Home and Country USA$59.9114 rev
teqnizo 2PCS 2026 Ice & Snow Melt - Fast Acting Granular Rock Salt for Driveways & Sidewalks Pet Friendly Low-Corrosion Formula Melts Ic-e Down to -16c (3f) Resealable 100g Bag
teqnizo$9.443 rev
Snow Joe Ice Beater Melter Heat-Generating Pellets Accelerated Melt 50 Lb Bag - Fast-Acting Deicer and Remover for Concrete Driveway Sidewalk and Outdoor Spaces
Snow Joe$52.96759 rev
Maple99 Ice Melt Safer for Concrete -50 lb Bag Ice Crusher Blend Snow Salt Ice Melt Salt for Snow and Ice Removal Sidewalk Salt Driveway Salt Snow Melt is Effective Up to -15
Maple99$103.57103 rev
Maple99 Ice Melt Safer for Concrete -50 lb Bag Snow Salt Ice Melt Salt for Snow and Ice Removal Sidewalk Salt Driveway Salt Snow Melt is Effective Up to -15
Maple99$51.02219 rev
Trending
90-day click momentumteqnizo 2PCS 2026 Ice & Snow Melt - Fast Acting Granular Rock Salt for Driveways & Sidewalks Pet Friendly Low-Corrosion Formula Melts Ic-e Down to -16c (3f) Resealable 100g Bag
teqnizo$9.441.4★
Calcium Chloride Ice Melt - Instant Snow and Ice Melt for Sidewalks Driveways Steps and Parking Lots - Deicer for Concrete Asphalt and Other Surfaces - 20 Lb Bag
Qik Joe$32.905.0★
Home and Country USA EveryMans Rock Salt Ice Melt 50 lb Bag Deicing Salt for Driveways Sidewalks & Parking Lots
Home and Country USA$59.914.3★
Aromasong Enhanced Magnesium Chloride Ice Melt Salt for Snow and ice Removal Sidewalk Salt for ice Fast-Acting Road and Outdoor Salt Helps Deice Easy-Spread Formula 19 lb. Bag
Aromasong$46.424.2★
Northern Salt Heat Negative 30 Degree Melter Calcium Chloride Blend 25 lb Resealable Ice Melt Bag Fast Acting Deicer Ice Melt for Driveways Sidewalks Parking Lots
Northern Salt$34.364.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“As advertised”
“Great value”
“Easy to use”
“Safe to use”
“Works great and the gren color makes it easy to see where you've spread the product when everything is already white”
“didnt breakdown too fast”
“Good Quality Salt”
“Effective”
“Great size”
What buyers complain about
“pricey”
“Does not work very well”
“the container is quite difficult to open”
“The bag is HUGE”
“Poor package And no color”
“Not as advertised”
“you're getting less actual material than expected”
“Very POOR QUALITY”
“Bag is very heavy”
“because it was spilled in the box”
Top return reasons
Common questions
- Is ice melt profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -99.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the ice melt niche?
- 18 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in ice melt?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Ease Of Use. The return rate is 0.1%.
- When does demand for ice melt peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 304.3× the quietest.
- What does it cost to enter the ice melt niche?
- Listings span $9.44–$103.57; the average listing price is $41.16 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.
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