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Ice Melt

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -99.2% this quarter, so Ice Melt is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$5.6M/yr7.9M searches / yr
90-day growth
-99.2%search demand this quarter
Competition
51%top-5 click share · 18 brands · 34 sellers

Flapen Score

Ice Melt against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ice Melt is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Melt market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Melt 7.9M times last year and spent an estimated $5.6M. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months
7.9M
Growth, 90 days vs prior 90
-99.2%
Conversion, latest week
1.7%
Market size, estimated
$5.6Ma year
Peak month
February304.3× the quietest month
Top search term
ice melt3.0M searches a year

02 · Price

A sale here is worth $41.16.

Listings sell for $41.16 on average, from $9.44 to $103.57. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $41.16 that is $329K to $412K a year per listing.

Average price
$41.16inside the $15 to $100 sweet spot
Price range
$9.44–$103.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
8,000–10,000
Revenue per listing a year
$329K–$412K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #52 within Snow Removal. It carries 1,749 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
44%
Out of stock, average day
15.4%
Average rank
#52in Snow Removal
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,749per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Ice Melt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

34

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

28%

  • Brand 116%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Ice Melt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 304.3×

Search terms

Top Ice Melt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice melt3.0M/yr
  • ice melt salt399K/yr
  • calcium chloride ice melt247K/yr
  • snow salt495K/yr
  • rock salt for snow517K/yr
  • snow melt311K/yr
  • ice melt pet safe571K/yr
  • snow salt ice melt311K/yr
  • ice melt calcium chloride17K/yr
  • pet safe ice melt463K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Melt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“pricey”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ice Melt questions

Answered from the same tracked data.