Ice Bath

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+45.2%

Conversion, latest week

1.1%

Market size, estimated

$4.6Ma year

Peak month

December1.9× the quietest month

Top search term

cold plunge tub599K searches a year

Listings sell for $186.85 on average, from $29.26 to $1296.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $186.85 that is $187K to $234K a year per listing.

Average price

$186.85above the $15 to $100 sweet spot

Price range

$29.26–$1296.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$187K–$234K

Returns

5.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #315 within Hot Tubs. It carries 259 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

72%

Out of stock, average day

19.9%

Average rank

#315in Hot Tubs

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

259per listing

Listings tracked

18

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months