Hydroton
FailShoppers spend an estimated $55K a year here, so Hydroton is a Fail.
- Flapen Score
- 43 / 100Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 5643
- Market size
- $55K/yr32K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 21 sellers
Flapen Score
Hydroton against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hydroton is stronger. Inside it, weaker.
Market
The Hydroton market on Amazon at a glance
Shoppers on Amazon United States searched for Hydroton 32K times last year and spent an estimated $55K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $55Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- hydroton clay pebbles16K searches a year
02 · Price
A sale here is worth $29.79.
Listings sell for $29.79 on average, from $9.15 to $77.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.79 that is $3K to $7K a year per listing.
- Average price
- $29.79inside the $15 to $100 sweet spot
- Price range
- $9.15–$77.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Hydroponics. It carries 3,488 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #200in Hydroponics
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,488per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hydroton products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hydroton Original Clay Pebbles - 10 Liter | Lightweight Expanded Clay Aggregate Made in Germany
- Price
- $25.88
- Rating
- 4.7/5
- Reviews
- 8,215
- Age
- 10y ago

Legigo 10 LB Organic Leca Clay Pebbles for Plants 4mm-16mm 100% Natural Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic Aquaponics Growing Orchid Drainage Terrarium
- Price
- $22.84
- Rating
- 4.7/5
- Reviews
- 4,375
- Age
- 4y ago

Hydroton 50 L Original Fertilizers
- Price
- $77.54
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 9y ago

Halatool 2 LB Expanded Clay Pebbles for Plants 4mm-16mm Clay Balls 100% Organic Hydroton Leca Balls for Indoor Plants Hydroponic Growing Gardening Orchids Drainage Decoration Aquaponics
- Price
- $9.44
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 5y ago

Geolite GMGC45L Clay Pebble Grow Media 100% Natural Expanded Clay Pebbles for Hydroponics Aquaponics & Indoor Plants pH Neutral Great Drainage & Aeration 1.5 Cu. Ft. Bag
- Price
- $53.88
- Rating
- 4.5/5
- Reviews
- 783
- Age
- 11y ago
Trending
estimated 90-day click momentum
Pulovin 10 lbs LECA Clay Pebbles for Plants 4-16mm LECA Balls for Indoor Plants Drainage Hydroponics Aquaponics Natural Clay Balls for Soil Root Development Orchid Potting Mix
- Price
- $20.15
- Rating
- 4.6/5
- Reviews
- 551
- Age
- 2y ago

Sunwinx 16 LBS Natural Leca Clay Pebbles for Plants- 4-16mm Expanded Clay Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic & Aquaponics Growing Orchids Drainage Terrarium
- Price
- $28.59
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

Mother Earth Products Mother Earth HGC714114 Hydroton Original Expanded Clay Pebbles 25 Liter Terra Cotta
- Price
- $65.89
- Rating
- 4.7/5
- Reviews
- 8,215
- Age
- 9y ago

Legigo 19 LBS Organic Leca Clay Pebbles for Plants 4mm-16mm 100% Natural Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic Aquaponics Growing Orchid Drainage Terrarium
- Price
- $37.48
- Rating
- 4.7/5
- Reviews
- 4,375
- Age
- 3y ago

Legigo 10 LB Organic Leca Clay Pebbles for Plants 4mm-16mm 100% Natural Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic Aquaponics Growing Orchid Drainage Terrarium
- Price
- $22.84
- Rating
- 4.7/5
- Reviews
- 4,375
- Age
- 4y ago
Newest
by launch date
Sunwinx 2 LBS Natural Leca Clay Pebbles for Plants- 4-16mm Expanded Clay Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic & Aquaponics Growing Orchids Drainage Terrarium
- Price
- $9.56
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

Sunwinx 16 LBS Natural Leca Clay Pebbles for Plants- 4-16mm Expanded Clay Leca Balls for Indoor Plants Hydroton Clay Pebbles for Plants Hydroponic & Aquaponics Growing Orchids Drainage Terrarium
- Price
- $28.59
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 1y ago

Pulovin 10 lbs LECA Clay Pebbles for Plants 4-16mm LECA Balls for Indoor Plants Drainage Hydroponics Aquaponics Natural Clay Balls for Soil Root Development Orchid Potting Mix
- Price
- $20.15
- Rating
- 4.6/5
- Reviews
- 551
- Age
- 2y ago

Riare 16 LB Organic Leca Clay Pebbles for Plants- 4mm-16mm Natural Leca Clay Balls Lightweight Hydroponic Clay Pebbles for Indoor Plants Hydroponics Growing Orchids Drainage Aquaponics Terrariums
- Price
- $28.62
- Rating
- 4.6/5
- Reviews
- 2,258
- Age
- 2y ago

Riare 2 LB Organic Leca Clay Pebbles for Plants- 4mm-16mm Natural Leca Clay Balls Lightweight Hydroponic Clay Pebbles for Indoor Plants Hydroponics Growing Orchids Drainage Aquaponics Terrariums
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 2,258
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
21
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
7%
- Mother Earth Products37%
- Legigo24%
- Halatool12%
- Sunwinx7%
- GEOLITE7%
- Hydrofarm5%
- Open — no brand owns it (3 brands, 7%)
Demand
Hydroton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hydroton search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydroton clay pebbles16K/yr
- hydroton16K/yr
- hydroton clay pebbles for hydroponics381/yr
Reviews and returns
What reviews say buyers love and hate about Hydroton
We read the reviews and the return reasons for every product selling here.
“Bag was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydroton questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









