Hydroton
FailShoppers spend an estimated $55K a year here, so Hydroton is a Fail.
- Flapen Score
- 43 / 100Ranks 7,607 of 8,839 Patio, Lawn & Garden niches · −13 vs the category median of 5643
- Market size
- $55K/yr32K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 21 sellers
Flapen Score
Hydroton against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hydroton is stronger. Inside it, weaker.
Market
The Hydroton market on Amazon at a glance
Shoppers on Amazon United States searched for Hydroton 32K times last year and spent an estimated $55K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $55Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- hydroton clay pebbles16K searches a year
02 · Price
A sale here is worth $29.79.
Listings sell for $29.79 on average, from $9.15 to $77.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.79 that is $3K to $7K a year per listing.
- Average price
- $29.79inside the $15 to $100 sweet spot
- Price range
- $9.15–$77.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Hydroponics. It carries 3,488 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #200in Hydroponics
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,488per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Hydroton products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
21
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Brand 137%
- Brand 224%
- Brand 312%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 7%)
Demand
Hydroton search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hydroton search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hydroton clay pebbles16K/yr
- hydroton16K/yr
- hydroton clay pebbles for hydroponics381/yr
Reviews and returns
What reviews say buyers love and hate about Hydroton
We read the reviews and the return reasons for every product selling here.
“Bag was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydroton questions
Answered from the same tracked data.