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Hydretain

Maybe

Search demand grew +294.4% this quarter. But the top 5 products take 70% of clicks, so Hydretain is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$221K/yr75K searches / yr
90-day growth
+294.4%search demand this quarter
Competition
70%top-5 click share · 10 brands · 31 sellers

Flapen Score

Hydretain against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hydretain is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydretain market on Amazon at a glance

Shoppers on Amazon United States searched for Hydretain 75K times last year and spent an estimated $221K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +294.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+294.4%
Conversion, latest week
7.0%
Market size, estimated
$221Ka year
Peak month
June22.4× the quietest month
Top search term
hydretain32K searches a year

02 · Price

A sale here is worth $42.20.

Listings sell for $42.20 on average, from $9.38 to $116.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.20 that is $11K to $21K a year per listing.

Average price
$42.20inside the $15 to $100 sweet spot
Price range
$9.38–$116.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #866 within Soils, Mulches & Planting Media. It carries 1,225 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
10.3%
Average rank
#866in Soils, Mulches & Planting Media
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,225per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Hydretain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

31

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Brand 162%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Hydretain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.4×

Search terms

Top Hydretain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydretain32K/yr
  • wetting agent10K/yr
  • wetting agent for lawn6K/yr
  • hydretain lawn4K/yr
  • lawn root moisturizer5K/yr
  • lawn wetting agent4K/yr
  • soil wetting agent4K/yr
  • bioadvanced lawn root moisturizer3K/yr
  • soil surfactant3K/yr
  • wetting agent for soil3K/yr

Reviews and returns

What reviews say buyers love and hate about Hydretain

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Plant Growth”
20%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Did not make a difference”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hydretain questions

Answered from the same tracked data.