Is hydrangeas/live plants profitable to sell on Amazon United States?

The niche generates $113K/yr across 36 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +112.7%. Flapen's verdict: Worth a look (72/100).

How competitive is the hydrangeas/live plants niche?

20 brands and 20 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in hydrangeas/live plants?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.

When does demand for hydrangeas/live plants peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.0× the quietest.

What does it cost to enter the hydrangeas/live plants niche?

Listings span $5.30–$55.88; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.

hydrangeas/live plants

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+112.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.57

avg listing price — sweet spot $15–$100

Review moat

Great271.78

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.30–$55.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$113K

$113K/yr · 196K searches

According to Flapen's Amazon United States niche tracking, hydrangeas/live plants is a $113K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 72/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hydrangeas/live plants market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $128K–$153K; units × avg price
Conversion rate: 2.3%
Avg BSR: #3,520
Page quality: 0%
Prime: 50%
Sponsored: 53%
Out of stock: 20.1%
Avg brand age: 44 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

34%

Endless Summer23%
CZ Grain13%
Proven Winners10%
First Editions7%
Southern Living7%
Green Promise Farms5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.0×

Open Trend

Top hydrangeas/live plants search terms

hydrangea plants live47K/yr +374.3%2.3% conv.
hydrangea plant44K/yr +20.1%1.6% conv.
live hydrangea plants16K/yr +76.1%2.4% conv.
hydrangea live plant15K/yr +61.8%1.6% conv.
endless summer hydrangea11K/yr +165.5%2.2% conv.
hydrangeas/live plants for planting12K/yr +87.8%2.1% conv.
hydrangeas/live plants11K/yr +3.1%1.5% conv.
hydrangea plants11K/yr +55.8%1.3% conv.
hydrangeas live plants5K/yr +121.6%1.7% conv.
dwarf hydrangeas3K/yr +292.9%0.4% conv.

All search terms

Top hydrangeas/live plants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Endless Summer Hydrangea Original 1 Gallon

Endless Summer$18.524.1★1,420 rev

Proven Winners 2 Gal. Lets Dance Skyview Hydrangea Shrub

Proven Winners$32.764.3★77 rev

2 Gallon Southern Living Plant Collection Hydrangea Heart Throb Shrub

Southern Living$31.254.5★100 rev

Endless Summer 1 Gal. Dream Cloud Hydrangea Shrub

Endless Summer$29.004.7★23 rev

Endless Summer Collection - Hydrangea mac. Endless Summer BloomStruck (Reblooming Hydrangea) Shrub RB purple #2 - Size Container

Green Promise Farms$43.064.4★694 rev

Newest

by launch date

Endless Summer BloomStruck Hydrangea Live Plant Reblooming Blue & Pink Hydrangea Shrub for Outdoor Planting Color-Changing Flower Bush for Gardens & Landscapes (1 Starter Plant)

CZ Grain$26.783 rev

1mo ago

3 Nikko Blue Hydrangea Live Plants 1218 Inch Tall Dormant Shrubs Blue Flowering Outdoor Bushes Hardy Perennial Garden Plants Ships Dormant for Safe Delivery

CZ Grain$35.3717 rev

2mo ago

Pee Gee Hydrangea Live Plants Hydrangea Paniculata Grandiflora Large Pink & White Cone-Shaped Blooms Hardy Flowering Landscape Shrub Live Garden Plant (1 Plant)

CZ Grain$27.2611 rev

4mo ago

2 Blue Hydrangea Live Plants for Planting | 12-24 Rooted Cuttings | Cold-Hardy Macrophylla Flowering Shrub | Dormant Plant

GINGERGLOW$21.874 rev

6mo ago

2 Limelight Hydrangea Tree Live Plants | 1-2ft Bare Root Seedlings | Low Maintenance Flowering Shrub | Well-Rooted Tree for Landscapes | Dormant Plant

GINGERGLOW$22.0110 rev

6mo ago

What buyers say about hydrangeas/live plants

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth53%

“Fast growing”

Advertised Vs Actual Product8%

“Better than expected”

Value For Money7%

“Worth the money”

Color6%

“Lovely color”

Size-Overall6%

“Good size”

Quality-Overall5%

“Excellent product”

Instructions/User Manual/Troubleshooting3%

“Follow the directions”

Strength3%

“The box was strong enough”

Gifting Purpose1%

“Gift for my mother”

Durability1%

“Well cared for and thriving”

What buyers complain about

Plant Growth54%

“Did not grow”

Value For Money8%

“too expensive”

Size-Overall8%

“The size is pathetic”

Advertised Vs Actual Product5%

“Nothing like the picture”

Durability4%

“Not durable”

Quality-Overall4%

“Disappointed in the lack of quality”

Moist/Dry3%

“The soil was dry as a bone”

Instructions/User Manual/Troubleshooting3%

“Followed directions was wasted effort”

Color2%

“The flowers are not a spectacular red”

Functionality-Overall2%

“Did not grow, at all”

Top return reasons

Plant Growth21%

Advertised Vs Actual Product19%

Leak-Proof11%

Size-Overall9%

Value For Money9%

Functionality-Overall9%

Moist/Dry7%

Defective Material/Parts3%

Certifications3%

Color3%

Common questions

Is hydrangeas/live plants profitable to sell on Amazon United States?: The niche generates $113K/yr across 36 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +112.7%. Flapen's verdict: Worth a look (72/100).
How competitive is the hydrangeas/live plants niche?: 20 brands and 20 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in hydrangeas/live plants?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.2%.
When does demand for hydrangeas/live plants peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.0× the quietest.
What does it cost to enter the hydrangeas/live plants niche?: Listings span $5.30–$55.88; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.