Is hydrangea door mat profitable to sell on Amazon United States?

The niche generates $27K/yr across 43 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the hydrangea door mat niche?

34 brands and 46 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in hydrangea door mat?

Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.8%.

What does it cost to enter the hydrangea door mat niche?

Listings span $8.92–$72.85; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.

hydrangea door mat

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$24.04

avg listing price — sweet spot $15–$100

Review moat

Great112.79

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.92–$72.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 51K searches

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, hydrangea door mat is a $27K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hydrangea door mat market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 2.2%
Avg BSR: #8,389
Page quality: 0%
Prime: 77%
Sponsored: 93%
Out of stock: 6.4%
Avg brand age: 23 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

34 rising

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

45%

Top 20: 80%

Open market

45%

Tinideya14%
Jenaai11%
KFXHANGD9%
Lyrow8%
Evergreen Garden7%
Dunzy6%

Demand

Weekly Amazon search volume, last 11 weeks — -23.8% search growth over the last 90 days.

Open Trend

Top hydrangea door mat search terms

hydrangea door mat34K/yr -24.0%1.6% conv.
hydrangea doormat7K/yr -36.1%1.4% conv.
hydrangea welcome mat5K/yr +1.2%2.0% conv.
hydrangea door mat outdoor4K/yr -24.9%3.0% conv.

All search terms

Top hydrangea door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)

Tinideya$39.572.9★11 rev

Jenaai Hydrangea Outdoor Welcome Doormat 16 x 29 Inches Floral Front Coir Door Mat with Summer Design Non Slip Outdoor Rug for Entryway Patio Porch Indoor Decor

Jenaai$24.623.1★9 rev

Lyrow 2 Pcs Spring Hydrangea Welcome Doormat and Blue & White Plaid Door Mat Anti-Slip Welcome Floor Mat for Front Door Porch Entryway in/Outdoor Home Entrance Decor 29 x 17 Inches/ 24 x 35 Inches

Lyrow$28.934.4★16 rev

Evergreen Hydrangea Haven Coir Doormat 28x16 Welcome Mats for Outdoor & Indoor Entrance Mud Catcher Entryway Rug Non-Slip Backing Coir Front Door Mat for Outside Porch Patio

Evergreen Garden$29.283.8★5 rev

KFXHANGD Blue Hydrangea Floral Door Mat Hydrangea Flower Decorative Front Door Mat Outside Entrance Blue Hydrangeas Artificial Coir Doormat Rugs for Indoor Porch Patio Entryway Entry 17x30 in

KFXHANGD$23.122.6★20 rev

Newest

by launch date

Blue Hydrangea Floral Door Mat Durable Artificial Coir Mat 18x30 Inch Indoor Outdoor Porch Entryway Rug Coastal Flower Decorative Doormat

JCBXDDXS$15.453 rev

1w ago

Laura Ashley Slip Resistant Hydrangea Blue Allover Floral Design Coir Doormat - 17.5 x 30 - Natural Fiber Mat for Entryway

Laura Ashley$25.960 rev

3mo ago

Jenaai Hydrangea Outdoor Welcome Doormat 16 x 29 Inches Floral Front Coir Door Mat with Summer Design Non Slip Outdoor Rug for Entryway Patio Porch Indoor Decor

Jenaai$24.629 rev

4mo ago

ORTIGIA Welcome Doormat Summer Hydrangea Flower Leaves Floral Doormat Outdoor Outside Indoor Entrance Mat Non-Slip Durable Absorbent Easy Clean Entryway 17x29 Inch

ORTIGIA$12.72561 rev

5mo ago

Tinideya Hydrangea Scalloped Doormat Summer Blue Flower Welcome Door Mat 27.6 x 15.7 Inch Artificial Coir Non Slip Cute Butterfly Entrance Rugs for Indoor Outdoor Front Kitchen Bathroom Decor

Tinideya$23.99103 rev

6mo ago

What buyers say about hydrangea door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors are vibrant”

Quality-Overall21%

“Good quality”

Durability6%

“Its durable”

Size-Overall5%

“good size”

Design-Overall5%

“The design is cute”

Advertised Vs Actual Product5%

“Product was as described”

Material Quality4%

“Beautiful Design and Surprisingly Soft Material”

Value For Money4%

“Great price”

Upholstery/Fabric Quality2%

“Gorgeous rug”

Soft Feel2%

“Very soft”

What buyers complain about

Thickness18%

“a little thinner than I expected”

Color16%

“Color is dull”

Quality-Overall13%

“in person, quality is very low”

Size-Overall10%

“Too small”

Advertised Vs Actual Product7%

“the pattern is no where near what's pictured”

Material Quality3%

“So cheap looking and its plastic”

Value For Money3%

“Not as nice for the money”

Print Quality2%

“Was more of a purple color and also the print and picture was blurry on it”

Strength2%

“Super cheap and flimsy folded up in a box”

Suitable For Outdoor1%

“Doesnt stay in place outdoors”

Top return reasons

Size-Overall27%

Color19%

Quality-Overall14%

Thin9%

Advertised Vs Actual Product7%

Material Quality7%

Thickness4%

Design-Overall2%

Value For Money2%

Strength1%

Common questions

Is hydrangea door mat profitable to sell on Amazon United States?: The niche generates $27K/yr across 43 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the hydrangea door mat niche?: 34 brands and 46 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in hydrangea door mat?: Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.8%.
What does it cost to enter the hydrangea door mat niche?: Listings span $8.92–$72.85; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.