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78

hummingbird feeder

Launch it

A $11.1M/yr market growing +170.6% this quarter with returns at 0.5% — clears our launch bar.

Market size 100Growth 97Conversion 69Competition 80Returns 97Price range 77Avg price 79Brand share 78Review moat 24Quality gap 35

Market size

Incredible$11.1M

$11.1M/yr · 10.7M searches

Growth

Incredible+170.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$16.68

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Great$5.86–$45.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,285.97

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hummingbird feeder is a $11.1M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun–Aug. Verdict: Launch it — 78/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
600K–800K
avg 15,000–20,000/product
Revenue / yr
$10.0M–$13.3M
units × avg price
Launch success
100%
10 of 10 new (360d)
Conversion rate
6.2%
Avg BSR
#43
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
29 months
Avg seller age
163 days

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

58

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

35%

Top 20: 82%

Open market

37%

  • FEED GARDEN23%
  • Zamelane10%
  • Grete Gotye9%
  • Tegarbed8%
  • Perky-Pet7%
  • BOLITE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +170.6% search growth over the last 90 days.
500K300KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 8.4×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$444K8%$888K12%$1.3M16%$1.8M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality feeder”

Ease Of Cleaning15%

“Great for cleaning”

Value For Money11%

“Very affordable”

Color7%

“Bright color”

Advertised Vs Actual Product6%

“Better than expected”

Ease Of Use6%

“Easy to fill”

Leak-Proof5%

“Do not leak”

Size-Overall5%

“Love the size”

Design-Overall4%

“Well built”

Strength3%

“And sturdy glass”

What buyers complain about

Leak-Proof23%

“THEY LEAK”

Size-Overall11%

“it was WAY too big”

Durability7%

“Doesn't last”

Pest/Insect Control6%

“it's not helping for the flying critters”

Quality-Overall5%

“Not best quality”

Ease Of Cleaning4%

“Hard to clean”

Color3%

“its not a pretty turquoise color”

Functionality-Overall3%

“Not Functional”

Design-Overall3%

“Defective design”

Rusts/Corrodes3%

“Metal will rust”

Top return reasons

Size-Overall32%
Leak-Proof15%
Defective Material/Parts8%
Material Quality7%
Advertised Vs Actual Product6%
Color5%
Functionality-Overall4%
Value For Money3%
Quality-Overall3%
Pest/Insect Control2%

Common questions

Is hummingbird feeder profitable to sell on Amazon United States?
The niche generates $11.1M/yr across 37 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +170.6%. Flapen's verdict: Launch it (78/100).
How competitive is the hummingbird feeder niche?
24 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in hummingbird feeder?
Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 0.5%.
When does demand for hummingbird feeder peak?
Demand peaks in Apr–May–Jun–Aug; the busiest month runs 8.4× the quietest.
What does it cost to enter the hummingbird feeder niche?
Listings span $5.86–$45.57; the average listing price is $16.68 (sweet spot $15–$100). The average incumbent carries 5,286 reviews — the moat a new listing must climb.

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