Humichar
FailShoppers spend an estimated $26K a year here, so Humichar is a Fail.
- Flapen Score
- 49 / 100Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 5649
- Market size
- $26K/yr46K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 53%top-5 click share · 21 brands · 44 sellers
Flapen Score
Humichar against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Humichar is stronger. Inside it, weaker.
Market
The Humichar market on Amazon at a glance
Shoppers on Amazon United States searched for Humichar 46K times last year and spent an estimated $26K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $26Ka year
- Peak month
- April4.9× the quietest month
- Top search term
- soil amendments24K searches a year
02 · Price
A sale here is worth $28.71.
Listings sell for $28.71 on average, from $6.36 to $101.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.71 that is $0 to $3K a year per listing.
- Average price
- $28.71inside the $15 to $100 sweet spot
- Price range
- $6.36–$101.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #215 within Soils, Mulches & Planting Media. It carries 2,402 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 79%
- Out of stock, average day
- 0.5%
- Average rank
- #215in Soils, Mulches & Planting Media
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,402per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Humichar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (32oz)
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 2,117
- Age
- 4y ago

Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use
- Price
- $15.44
- Rating
- 4.8/5
- Reviews
- 5,828
- Age
- 5y ago

Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

The Andersons HumiChar Organic Soil Amendment with Humic Acid and Biochar Covers 12 000 sq ft (12 lb)
- Price
- $45.91
- Rating
- 4.7/5
- Reviews
- 4,129
- Age
- 5y ago

Sukh 14.6OZ Vermiculite - Organic Vermiculite for Gardening Plants Fine Horticultural Soil Amendments Bulk Additive Perfect Potted and Garden Professional Grade 1-3mm
- Price
- $6.69
- Rating
- 4.5/5
- Reviews
- 2,217
- Age
- 3y ago
Trending
estimated 90-day click momentum
SCOTTS ORGANIC GROUP 0.75 cu.ft. Humus/Manure
- Price
- $28.98
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 20y ago

Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use
- Price
- $15.44
- Rating
- 4.8/5
- Reviews
- 5,828
- Age
- 5y ago

Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

Wiggle Worm 100% Pure Worm Castings Plus Worm Egg Material 40lbs - Fertilizer and Soil Amendment for Indoor and Outdoor Gardening to Improve Soil Fertility and Aeration - 100% Organic and Odor Free
- Price
- $41.54
- Rating
- 4.6/5
- Reviews
- 984
- Age
- 3y ago

Miracle-Gro Sphagnum Peat Moss 8 qt. (2-Pack)
- Price
- $9.27
- Rating
- 4.7/5
- Reviews
- 4,296
- Age
- 6y ago
Newest
by launch date
Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago

Old Potters All-Purpose Growing Media with Humus for - Heavier Pre-moistened Planting Soil Blend with Canadian Peat Moss Perlite and Humus 24 Quarts
- Price
- $30.11
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 2y ago

Down To Earth All Natural Fertilizers Organic Greenstone Metabasalt - Soil Amendment with Trace Minerals Iron Calcium Magnesium 5 lb
- Price
- $20.90
- Rating
- 4.9/5
- Reviews
- 103
- Age
- 2y ago

Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (128oz)
- Price
- $39.90
- Rating
- 4.6/5
- Reviews
- 2,117
- Age
- 2y ago

Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
- Price
- $19.04
- Rating
- 4.6/5
- Reviews
- 3,586
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
44
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
29%
- Farmer's Secret25%
- BRUT WORM FARMS11%
- The Andersons11%
- Earth Science10%
- Back to the Roots7%
- Sukh7%
Demand
Humichar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×
Search terms
Top Humichar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soil amendments24K/yr
- soil amendments for garden7K/yr
- humus soil6K/yr
- soil amendment5K/yr
- soil additives4K/yr
Reviews and returns
What reviews say buyers love and hate about Humichar
We read the reviews and the return reasons for every product selling here.
“bag is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Humichar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









