humichar
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.71avg listing price — sweet spot $15–$100
Price range
Great$6.36–$101.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,402.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, humichar is a $26K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
humichar market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$43K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 93%
- Out of stock
- 0.5%
- Avg brand age
- 69 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
44
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
29%
- Farmer's Secret25%
- BRUT WORM FARMS11%
- The Andersons11%
- Earth Science10%
- Back to the Roots7%
- Sukh7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×
Top humichar search terms
- soil amendments24K/yr
- soil amendments for garden7K/yr
- humus soil6K/yr
- soil amendment5K/yr
- soil additives4K/yr
Top humichar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (32oz)
Farmer's Secret$20.014.6★2,117 rev
Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use
BRUT WORM FARMS$15.444.8★5,828 rev
Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
Earth Science$23.724.4★108 rev
The Andersons HumiChar Organic Soil Amendment with Humic Acid and Biochar Covers 12 000 sq ft (12 lb)
The Andersons$45.914.7★4,129 rev
Sukh 14.6OZ Vermiculite - Organic Vermiculite for Gardening Plants Fine Horticultural Soil Amendments Bulk Additive Perfect Potted and Garden Professional Grade 1-3mm
Sukh$6.694.5★2,217 rev
Newest
by launch dateEarth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
Earth Science$23.72108 rev
Old Potters All-Purpose Growing Media with Humus for - Heavier Pre-moistened Planting Soil Blend with Canadian Peat Moss Perlite and Humus 24 Quarts
Old Potters$30.1116 rev
Down To Earth All Natural Fertilizers Organic Greenstone Metabasalt - Soil Amendment with Trace Minerals Iron Calcium Magnesium 5 lb
Down To Earth All Natural Fertilizers$20.90103 rev
Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (128oz)
Farmer's Secret$39.902,117 rev
Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
Back to the Roots$19.043,586 rev
Trending
90-day click momentum
SCOTTS ORGANIC GROUP 0.75 cu.ft. Humus/Manure
Scotts$28.984.0★
Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use
BRUT WORM FARMS$15.444.8★
Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens
Earth Science$23.724.4★
Wiggle Worm 100% Pure Worm Castings Plus Worm Egg Material 40lbs - Fertilizer and Soil Amendment for Indoor and Outdoor Gardening to Improve Soil Fertility and Aeration - 100% Organic and Odor Free
Wiggle Worm$41.544.6★
Miracle-Gro Sphagnum Peat Moss 8 qt. (2-Pack)
Miracle-Gro$9.274.7★
What buyers say about humichar
What buyers praise and complain about, mined from review topics.What buyers love
“Great plant growth”
“Amazing quality”
“Best value”
“Better Than Expected”
“easy to work with”
“no weird smell”
“it keeps even moisture for my plants”
“I love the size”
“Convenient and clean”
“good color”
What buyers complain about
“bag is small”
“Not worth the price”
“impede root growth”
“Awful smell”
“Not as presented”
“Low quality”
“bers does not work”
“Full of mold”
“very difficult to use”
“It is very hard to break apart”
Top return reasons
Common questions
- Is humichar profitable to sell on Amazon United States?
- The niche generates $26K/yr across 29 tracked products. 90-day search growth is +19.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the humichar niche?
- 21 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in humichar?
- Top complaints mined from reviews: Size-Overall, Value For Money, Plant Growth. The return rate is 0.3%.
- When does demand for humichar peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.9× the quietest.
- What does it cost to enter the humichar niche?
- Listings span $6.36–$101.37; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 2,402 reviews — the moat a new listing must climb.