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Humichar

Fail

Shoppers spend an estimated $26K a year here, so Humichar is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$26K/yr46K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
53%top-5 click share · 21 brands · 44 sellers

Flapen Score

Humichar against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Humichar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humichar market on Amazon at a glance

Shoppers on Amazon United States searched for Humichar 46K times last year and spent an estimated $26K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
2.0%
Market size, estimated
$26Ka year
Peak month
April4.9× the quietest month
Top search term
soil amendments24K searches a year

02 · Price

A sale here is worth $28.71.

Listings sell for $28.71 on average, from $6.36 to $101.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.71 that is $0 to $3K a year per listing.

Average price
$28.71inside the $15 to $100 sweet spot
Price range
$6.36–$101.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #215 within Soils, Mulches & Planting Media. It carries 2,402 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
79%
Out of stock, average day
0.5%
Average rank
#215in Soils, Mulches & Planting Media
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,402per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Humichar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

44

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

29%

  • Brand 125%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Humichar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×

Search terms

Top Humichar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soil amendments24K/yr
  • soil amendments for garden7K/yr
  • humus soil6K/yr
  • soil amendment5K/yr
  • soil additives4K/yr

Reviews and returns

What reviews say buyers love and hate about Humichar

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Plant Growth”
15%of negative reviews mention “Size-Overall”
0.3%of orders come back
“bag is small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Humichar questions

Answered from the same tracked data.