Humichar
FailShoppers spend an estimated $26K a year here, so Humichar is a Fail.
- Flapen Score
- 49 / 100Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 5649
- Market size
- $26K/yr46K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 53%top-5 click share · 21 brands · 44 sellers
Flapen Score
Humichar against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Humichar is stronger. Inside it, weaker.
Market
The Humichar market on Amazon at a glance
Shoppers on Amazon United States searched for Humichar 46K times last year and spent an estimated $26K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $26Ka year
- Peak month
- April4.9× the quietest month
- Top search term
- soil amendments24K searches a year
02 · Price
A sale here is worth $28.71.
Listings sell for $28.71 on average, from $6.36 to $101.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.71 that is $0 to $3K a year per listing.
- Average price
- $28.71inside the $15 to $100 sweet spot
- Price range
- $6.36–$101.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #215 within Soils, Mulches & Planting Media. It carries 2,402 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 79%
- Out of stock, average day
- 0.5%
- Average rank
- #215in Soils, Mulches & Planting Media
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,402per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Humichar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
44
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
29%
- Brand 125%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 67%
Demand
Humichar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×
Search terms
Top Humichar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soil amendments24K/yr
- soil amendments for garden7K/yr
- humus soil6K/yr
- soil amendment5K/yr
- soil additives4K/yr
Reviews and returns
What reviews say buyers love and hate about Humichar
We read the reviews and the return reasons for every product selling here.
“bag is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Humichar questions
Answered from the same tracked data.









