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Humic Acid

Pass

Humic Acid scores 67 out of 100, a Pass. Shoppers spend an estimated $262K a year here, search demand grew +107.9% this quarter, and an estimated 0.2% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$262K/yr170K searches / yr
90-day growth
+107.9%search demand this quarter
Competition
46%top-5 click share · 15 brands · 20 sellers

Flapen Score

Humic Acid against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Humic Acid is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humic Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Humic Acid 170K times last year and spent an estimated $262K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +107.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+107.9%
Conversion, latest week
4.5%
Market size, estimated
$262Ka year
Peak month
May5.6× the quietest month
Top search term
humic acid76K searches a year

02 · Price

A sale here is worth $34.00.

Listings sell for $34.00 on average, from $10.01 to $101.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $34.00 that is $3K to $9K a year per listing.

Average price
$34.00inside the $15 to $100 sweet spot
Price range
$10.01–$101.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #853 within Soils, Mulches & Planting Media. It carries 1,349 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
8.8%
Average rank
#853in Soils, Mulches & Planting Media
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,349per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Humic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

22%

  • Brand 121%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Humic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Humic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humic acid76K/yr
  • humic acid for plants42K/yr
  • humic acid for lawn29K/yr
  • humic acid fertilizer7K/yr
  • humic7K/yr
  • humic acid powder5K/yr
  • humic acid for lawns3K/yr

Reviews and returns

What reviews say buyers love and hate about Humic Acid

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Plant Growth”
16%of negative reviews mention “Value For Money”
0.2%of orders come back
“Its a little pricey”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Humic Acid questions

Answered from the same tracked data.