Humane Rat Trap

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $442K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

+53.2%

Conversion, latest week

9.3%

Market size, estimated

$442Ka year

Peak month

July1.7× the quietest month

Top search term

humane rat trap49K searches a year

Listings sell for $20.95 on average, from $8.23 to $38.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.95 that is $10K to $16K a year per listing.

Average price

$20.95inside the $15 to $100 sweet spot

Price range

$8.23–$38.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$10K–$16K

Returns

2.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #558 within Traps. It carries 3,426 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#558in Traps

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

3,426per listing

Listings tracked

32

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months