- Flapen Score
- 29 / 100Ranks 8,657 of 8,839 Patio, Lawn & Garden niches · −27 vs the category median of 5629
- Market size
- $36K/yr34K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 55%top-5 click share · 5 brands · 31 sellers
Flapen Score
Hults Bruk against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hults Bruk is stronger. Inside it, weaker.
Market
The Hults Bruk market on Amazon at a glance
Shoppers on Amazon United States searched for Hults Bruk 34K times last year and spent an estimated $36K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $36Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- hults bruk axe13K searches a year
02 · Price
A sale here is worth $158.72.
Listings sell for $158.72 on average, from $26.75 to $235.76. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $158.72 that is $0 to $16K a year per listing.
- Average price
- $158.72above the $15 to $100 sweet spot
- Price range
- $26.75–$235.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,265 within Hand Tools. It carries 177 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 84%
- Out of stock, average day
- 10.7%
- Average rank
- #1,265in Hand Tools
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 177per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Hults Bruk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hults Bruk Akka Foresters Premium Outdoor Axe
- Price
- $187.15
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 10y ago

Hults Bruk 840712 Ekelund Hatchet - 2 lb Head 20 Handle
- Price
- $188.79
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 10y ago

Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle
- Price
- $235.76
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 8y ago

Hults Bruk 840702 Hultan Hatchet - 1 lb Head 16 Handle
- Price
- $173.75
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 10y ago

Hults Bruk 840722 Qvarfot Felling Axe - 2 lb Head 26 Handle
- Price
- $180.28
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 10y ago
Trending
estimated 90-day click momentum
Hults Bruk 840511 Arvika 5 Star Racing Axe - 4.5 lb Head 32 Handle
- Price
- $235.76
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 8y ago

1844 Helko Werk Germany Classic Forester - 3.5 lb Felling Axe - Made in Germany Multi-Purpose Cutting and Felling Axe for Felling Trees Splitting Wood - Head 3.5 lbs Handle 31 in.(Forester) #10495
- Price
- $183.87
- Rating
- 4.6/5
- Reviews
- 752
- Age
- 10y ago

Hults Bruk 840363 Agdor Felling Axe 28 Montreal - 2.5 lb Head 28 Handle
- Price
- $156.72
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 5y ago

Hults Bruk 840021 Agdor Hand Hatchet 15-1.25 lb Head 15 Handle
- Price
- $101.74
- Rating
- 3.7/5
- Reviews
- 13
- Age
- 5y ago

Hults Bruk 840740 Sarek Splitting Axe - 3.5 lb Head 30 Handle
- Price
- $208.75
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 7y ago
Newest
by launch date
Hults Bruk 840771 Dvardala Hunting & Forest Axe - 1.5 lb Head 17.5 Handle
- Price
- $193.28
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Hults Bruk 840793 Spika Overstrike Guard - 4.75
- Price
- $26.75
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago

Hultafors/Hults Bruk - Dvardala Hunting & Forest Axe - Scandinavian Style Hand Forged brown
- Price
- $164.55
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 2y ago

Hults Bruk 840084 Agdor Felling Axe 26 Yankee - 2 lb Head 26 Handle
- Price
- $123.80
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 5y ago

Hults Bruk 840363 Agdor Felling Axe 28 Montreal - 2.5 lb Head 28 Handle
- Price
- $156.72
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- Hults Bruk82%
- Hultafors11%
- Husqvarna4%
- 1844 Helko Werk Germany2%
- Gränsfors Bruks2%
- Open — no brand owns it (0%)
Demand
Hults Bruk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Hults Bruk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hults bruk axe13K/yr
- hults bruk9K/yr
- hultafors axe10K/yr
- hults bruk hatchet3K/yr
Reviews and returns
What reviews say buyers love and hate about Hults Bruk
We read the reviews and the return reasons for every product selling here.
“Extremely disappointed to receive my axe with deep rust on blade edge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hults Bruk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









