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Hula Hoe

Pass

Hula Hoe scores 68 out of 100, a Pass. Shoppers spend an estimated $469K a year here, search demand grew +129.1% this quarter, and an estimated 1.8% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$469K/yr271K searches / yr
90-day growth
+129.1%search demand this quarter
Competition
63%top-5 click share · 14 brands · 38 sellers

Flapen Score

Hula Hoe against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hula Hoe is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hula Hoe market on Amazon at a glance

Shoppers on Amazon United States searched for Hula Hoe 271K times last year and spent an estimated $469K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +129.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+129.1%
Conversion, latest week
6.0%
Market size, estimated
$469Ka year
Peak month
June8.6× the quietest month
Top search term
stirrup hoe72K searches a year

02 · Price

A sale here is worth $28.86.

Listings sell for $28.86 on average, from $16.37 to $79.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $28.86 that is $22K to $29K a year per listing.

Average price
$28.86inside the $15 to $100 sweet spot
Price range
$16.37–$79.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #44 within Hand Tools. It carries 1,203 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
89%
Out of stock, average day
2.7%
Average rank
#44in Hand Tools
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,203per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hula Hoe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

  • Brand 135%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Hula Hoe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Hula Hoe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stirrup hoe72K/yr
  • hula hoe71K/yr
  • action hoe29K/yr
  • scuffle hoe27K/yr
  • hula hoe garden tool23K/yr
  • stirrup hoe garden tool16K/yr
  • action hoe for weeding12K/yr
  • scuffle hoe garden tool7K/yr
  • hula hoe weeding tool4K/yr
  • loop hoe4K/yr

Reviews and returns

What reviews say buyers love and hate about Hula Hoe

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Durability”
1.8%of orders come back
“breaks easily”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hula Hoe questions

Answered from the same tracked data.