Hoya
MaybeAn estimated 0.2% of orders come back. But buyers convert on only 1.2% of searches, so Hoya is a Maybe.
- Flapen Score
- 61 / 100Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 5661
- Market size
- $89K/yr287K searches / yr
- 90-day growth
- +19.0%search demand this quarter
- Competition
- 37%top-5 click share · 12 brands · 19 sellers
Flapen Score
Hoya against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hoya is stronger. Inside it, weaker.
Market
The Hoya market on Amazon at a glance
Shoppers on Amazon United States searched for Hoya 287K times last year and spent an estimated $89K. The top 5 brands take 80% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +19.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $89Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- hoya plants live houseplants110K searches a year
02 · Price
A sale here is worth $25.48.
Listings sell for $25.48 on average, from $11.75 to $67.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.48 that is $0 to $3K a year per listing.
- Average price
- $25.48inside the $15 to $100 sweet spot
- Price range
- $11.75–$67.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #3,842 within Flowers. It carries 145 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 13%
- Out of stock, average day
- 30.8%
- Average rank
- #3,842in Flowers
- Average rating
- 3.95 starsAmazon United States average 4.42 stars
- Average reviews
- 145per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hoya products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hoya Compacta aka Hoya Hindu Rope Available in 2 4 and 6 Pot Live Hoya Plant Air-Purifying Plant (Hoya Compacta 4 Pot with 2 Plants Very Short Right Now)
- Price
- $21.59
- Rating
- 4.4/5
- Reviews
- 562
- Age
- 3y ago

Tricolor Hoya Krimson Queen Hoya Carnosa Variegata Tricolor Hoya Ships from CA (4 Pot)
- Price
- $22.71
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 3y ago

CarpetC 300+ Mixed Hoya Seeds for Planting Wax Plant Fragrant Trailing Perennial Non-GMO Heirloom Vine for Indoor Planters Hanging Baskets & Home Garden
- Price
- $11.75
- Rating
- 3.2/5
- Reviews
- 16
- Age
- 5mo ago

BubbleBlooms Variegated Hoya Australis Tricolor Lisa Very Rare Limited Live Plant in 4 inch Pot
- Price
- $24.42
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4y ago

Harmony Foliage Harmonys Hoya Assortment 2 inch Set of 5
- Price
- $39.98
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago
Trending
estimated 90-day click momentum
Variegated Kerii Hearts Hoya Plants Live Houseplants Sweet Hoya Live Plant Waxflower Vine Tropical Houseplant 2 Pot
- Price
- $18.09
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

CarpetC 300+ Mixed Hoya Seeds for Planting Wax Plant Fragrant Trailing Perennial Non-GMO Heirloom Vine for Indoor Planters Hanging Baskets & Home Garden
- Price
- $11.75
- Rating
- 3.2/5
- Reviews
- 16
- Age
- 5mo ago

Hoya Obovata Spalsh Available in 2 Pot 4 Pot and 6 Hanging Pot Hoya Live Plants Live Houseplants California Seller (One Small Plant 4 Pot)
- Price
- $16.29
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago

American Plant Exchange Hoya Compacta Hindu Rope 6-Inch Pot Live Flowering Wax Plant Exotic Indoor Houseplant
- Price
- $28.05
- Rating
- 4.2/5
- Reviews
- 295
- Age
- 9mo ago

4 Inch Hoya Crimson Queen | Variegated Wax Plant | Rare Indoor Houseplant | Live Plant
- Price
- $25.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch date
Variegated Kerii Hearts Hoya Plants Live Houseplants Sweet Hoya Live Plant Waxflower Vine Tropical Houseplant 2 Pot
- Price
- $18.09
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1mo ago

Hoya Crimson Princess Live Plant 2 Inch Starter Pot Variegated Wax Plant with Pink New Growth Easy Care Indoor Houseplant
- Price
- $15.92
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

CarpetC 300+ Mixed Hoya Seeds for Planting Wax Plant Fragrant Trailing Perennial Non-GMO Heirloom Vine for Indoor Planters Hanging Baskets & Home Garden
- Price
- $11.75
- Rating
- 3.2/5
- Reviews
- 16
- Age
- 5mo ago

4 Inch Hoya Crimson Queen | Variegated Wax Plant | Rare Indoor Houseplant | Live Plant
- Price
- $25.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

2 Light Yellow Hoya Plants Live Houseplants Indoor Outdoor Planting Starter 5-8 Inches in Tall Well-Rooted for Zones 9-11
- Price
- $29.36
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
19
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 81%
Open market
14%
- Generic42%
- BubbleBlooms14%
- California Tropicals12%
- Prime Plants California6%
- Carpet Creeping6%
- American Plant Exchange6%
- Open — no brand owns it (6 brands, 14%)
Demand
Hoya search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Hoya search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hoya plants live houseplants110K/yr
- hoya61K/yr
- hoya plant30K/yr
- hoya live plant27K/yr
- live hoya plants for sale7K/yr
- hoya plants10K/yr
- hoya carnosa7K/yr
- hoyas live plant9K/yr
- hoya carnosa plant live8K/yr
- hoya linearis plant live7K/yr
Reviews and returns
What reviews say buyers love and hate about Hoya
We read the reviews and the return reasons for every product selling here.
“Came much bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoya questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









