Is houses profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (32/100).

How competitive is the houses niche?

4 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in houses?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.3%.

When does demand for houses peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the houses niche?

Listings span $9.18–$4842.35; the average listing price is $2322.90 (sweet spot $15–$100). The average incumbent carries 6,010 reviews — the moat a new listing must climb.

houses

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Market size

Great$1.8M

$1.8M/yr · 593K searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Bad6,010.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$9.18–$4842.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$2322.90

avg listing price — sweet spot $15–$100

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United States niche tracking, houses is a $1.8M/yr Amazon United States market (593K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 32/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

houses market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $581K–$1.2M; units × avg price
Conversion rate: 0.1%
Avg BSR: #56
Page quality: 0%
Prime: 75%
Sponsored: 75%
Out of stock: 15.4%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Vowanop63%
Backyard Discovery18%
Dearfoams12%
DsonEIIxoren7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top houses search terms

houses429K/yr -16.4%0.0% conv.
a house67K/yr -20.6%0.0% conv.
casas61K/yr -23.4%0.0% conv.
foldable house to live in29K/yr -15.1%0.0% conv.
real houses7K/yr -11.6%0.0% conv.

All search terms

Top houses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vowanop Mop Slippers Shoes 5 Pairs (10 Pieces) - Microfiber Cleaning House Mop Slippers Floor Cleaning Tools Shoe Cover Soft Machine Washable Reusable Microfiber Foot Socks for House Kitchen Office

Vowanop$9.184.2★421 rev

Backyard Discovery Bellerose XL 13 x 11 Cedar Wood and Polycarbonate Walk-in Greenhouse Kit with Pergola Exhaust Fan Windows Hose Hook-Ups PowerPort Staging Shelves for Outdoor Gardening

Backyard Discovery$4842.354.8★69 rev

Dearfoams Mens Brendan Indoor/Outdoor Breathable Memory Foam Clog House Shoe With Wide Widths Slipper Black Perforated Large US

Dearfoams$21.944.4★23,548 rev

DsonEIIxoren Modern Modular Outdoor Cabin Structure Minimalist A-Frame Garden Studio Backyard Office Pod Sunroom Shed Prefab Pavilion Kit (Project Planning & Design Package)

DsonEIIxoren$4418.131.0★3 rev

Newest

by launch date

Vowanop Mop Slippers Shoes 5 Pairs (10 Pieces) - Microfiber Cleaning House Mop Slippers Floor Cleaning Tools Shoe Cover Soft Machine Washable Reusable Microfiber Foot Socks for House Kitchen Office

Vowanop$9.18421 rev

11mo ago

DsonEIIxoren Modern Modular Outdoor Cabin Structure Minimalist A-Frame Garden Studio Backyard Office Pod Sunroom Shed Prefab Pavilion Kit (Project Planning & Design Package)

DsonEIIxoren$4418.133 rev

1y ago

Backyard Discovery Bellerose XL 13 x 11 Cedar Wood and Polycarbonate Walk-in Greenhouse Kit with Pergola Exhaust Fan Windows Hose Hook-Ups PowerPort Staging Shelves for Outdoor Gardening

Backyard Discovery$4842.3569 rev

1y ago

Dearfoams Mens Brendan Indoor/Outdoor Breathable Memory Foam Clog House Shoe With Wide Widths Slipper Black Perforated Large US

Dearfoams$21.9423,548 rev

7y ago

What buyers say about houses

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning17%

“Great for floor cleaning”

Ease Of Use12%

“Ease of use”

Comfort-Overall12%

“Comfortable fit”

Size-Overall8%

“Fits great”

Quality-Overall5%

“Good quality”

Value For Money4%

“worth the money”

Color3%

“the colors appear bright”

Fun/Entertainment Experience3%

“Fun product”

Grip3%

“With these I dont slip as easily”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Size-Overall37%

“Almost too small”

Durability11%

“Falling apart”

Quality-Overall9%

“Cheaply made”

Value For Money3%

“again if $10 dollars cheaper”

Advertised Vs Actual Product3%

“Very misleading”

Ease Of Cleaning3%

“Picked up a lot of dust”

Assembly/Installation3%

“The roof was the hardest where we had to assemble / disassemble / assemble until we got the corners square”

Thickness2%

“A bit thin”

Suitable For Outdoor2%

“Not as outdoor as advertised”

Memory Foam2%

“The memory foam felt flat”

Top return reasons

Size-Overall38%

Feet Fit20%

Length10%

Width6%

Advertised Vs Actual Product4%

Quality-Overall3%

Comfort-Overall3%

Material Quality3%

Heel Support2%

Outersole Quality1%

Common questions

Is houses profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (32/100).
How competitive is the houses niche?: 4 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in houses?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.3%.
When does demand for houses peak?: Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the houses niche?: Listings span $9.18–$4842.35; the average listing price is $2322.90 (sweet spot $15–$100). The average incumbent carries 6,010 reviews — the moat a new listing must climb.