Household Gifts for Women
FailShoppers spend an estimated $8K a year here, so Household Gifts for Women is a Fail.
- Flapen Score
- 32 / 100Ranks 8,549 of 8,839 Patio, Lawn & Garden niches · −24 vs the category median of 5632
- Market size
- $8K/yr71K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 13 sellers
Flapen Score
Household Gifts for Women against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Household Gifts for Women is stronger. Inside it, weaker.
Market
The Household Gifts for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Household Gifts for Women 71K times last year and spent an estimated $8K. The top 5 brands take 72% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $8Ka year
- Top search term
- household gifts for women23K searches a year
02 · Price
A sale here is worth $28.28.
Listings sell for $28.28 on average, from $13.57 to $40.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.
- Average price
- $28.28inside the $15 to $100 sweet spot
- Price range
- $13.57–$40.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #14 within Herbs. It carries 26,687 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #14in Herbs
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 26,687per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Household Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
13
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- Brand 122%
- Brand 213%
- Brand 313%
- Brand 413%
- Brand 511%
- Brand 610%
- Open — no brand owns it (2 brands, 18%)
Demand
Household Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 28.9× · 8 of 12 months tracked
Search terms
Top Household Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- household gifts for women23K/yr
- household gift10K/yr
- gifts for apartment7K/yr
- gifts for the home unique6K/yr
- home decor for women gift4K/yr
- christmas gifts for the home6K/yr
- christmas home gifts5K/yr
- christmas gifts for house5K/yr
- house gifts for christmas5K/yr
Reviews and returns
What reviews say buyers love and hate about Household Gifts for Women
We read the reviews and the return reasons for every product selling here.
“Does not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Household Gifts for Women questions
Answered from the same tracked data.









