Hot Tub
MaybeShoppers spend an estimated $16.4M a year here. But products sell for $1092.09 on average, outside the sweet spot, so Hot Tub is a Maybe.
- Flapen Score
- 63 / 100Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 5663
- Market size
- $16.4M/yr7.9M searches / yr
- 90-day growth
- +29.0%search demand this quarter
- Competition
- 35%top-5 click share · 17 brands · 25 sellers
Flapen Score
Hot Tub against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hot Tub is stronger. Inside it, weaker.
Market
The Hot Tub market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Tub 7.9M times last year and spent an estimated $16.4M. The top 5 brands take 80% of clicks. Demand peaks in Jun. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- +29.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $16.4Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- hot tub3.3M searches a year
02 · Price
A sale here is worth $1092.09.
Listings sell for $1092.09 on average, from $125.47 to $6062.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $1092.09 that is $109K to $273K a year per listing.
- Average price
- $1092.09above the $15 to $100 sweet spot
- Price range
- $125.47–$6062.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $109K–$273K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #42 within Hot Tubs. It carries 285 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 23%
- Out of stock, average day
- 15.1%
- Average rank
- #42in Hot Tubs
- Average rating
- 4.01 starsAmazon United States average 4.42 stars
- Average reviews
- 285per listing
- Listings tracked
- 53
04 · Newcomers
20 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Hot Tub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
25
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
16%
- Brand 132%
- Brand 226%
- Brand 311%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (11 brands, 16%)
Demand
Hot Tub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Hot Tub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot tub3.3M/yr
- inflatable hot tub2.1M/yr
- jacuzzi416K/yr
- jacuzzi hot tub255K/yr
- portable hot tub332K/yr
- hot tubs225K/yr
- inflatable hot tubs for backyard96K/yr
- blow up hot tub148K/yr
- jacuzzi inflable81K/yr
- hottub125K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Tub
We read the reviews and the return reasons for every product selling here.
“it does not hold heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Tub questions
Answered from the same tracked data.