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Hot Pepper Bird Seed

Pass

Hot Pepper Bird Seed scores 71 out of 100, a Pass. Shoppers spend an estimated $907K a year here, search demand grew +89.2% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
71
71 / 100
Top 5% of 8,839 Patio, Lawn & Garden niches · +15 vs the category median of 56
Market size
$907K/yr292K searches / yr
90-day growth
+89.2%search demand this quarter
Competition
65%top-5 click share · 10 brands · 72 sellers

Flapen Score

Hot Pepper Bird Seed against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hot Pepper Bird Seed is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Pepper Bird Seed market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Pepper Bird Seed 292K times last year and spent an estimated $907K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +89.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
+89.2%
Conversion, latest week
12.6%
Market size, estimated
$907Ka year
Peak month
May3.8× the quietest month
Top search term
spicy bird seed47K searches a year

02 · Price

A sale here is worth $24.76.

Listings sell for $24.76 on average, from $6.60 to $66.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $24.76 that is $37K to $50K a year per listing.

Average price
$24.76inside the $15 to $100 sweet spot
Price range
$6.60–$66.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$37K–$50K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Backyard Birding & Wildlife. It carries 1,892 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#105in Backyard Birding & Wildlife
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
1,892per listing
Listings tracked
22

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
65 months

Products

Top Hot Pepper Bird Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

72

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

5%

  • Brand 132%
  • Brand 232%
  • Brand 323%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Hot Pepper Bird Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Hot Pepper Bird Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spicy bird seed47K/yr
  • hot pepper bird seed37K/yr
  • hot bird seed40K/yr
  • hot bird seed squirrel proof27K/yr
  • spicy bird seed to prevent squirrels25K/yr
  • squirrel proof bird seed19K/yr
  • anti squirrel bird seed11K/yr
  • no squirrel bird seed10K/yr
  • coles the better wild bird feed10K/yr
  • coles hot meats bird seed8K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Pepper Bird Seed

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hot Pepper Bird Seed questions

Answered from the same tracked data.