Hosta
PassHosta scores 65 out of 100, a Pass. Shoppers spend an estimated $579K a year here, demand is soft, at -28.7% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 65 / 100Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 5665
- Market size
- $579K/yr1.4M searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 31%top-5 click share · 19 brands · 20 sellers
Flapen Score
Hosta against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hosta is stronger. Inside it, weaker.
Market
The Hosta market on Amazon at a glance
Shoppers on Amazon United States searched for Hosta 1.4M times last year and spent an estimated $579K. The top 5 brands take 59% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $579Ka year
- Peak month
- March8.2× the quietest month
- Top search term
- hostas bulbs for planting199K searches a year
02 · Price
A sale here is worth $13.08.
Listings sell for $13.08 on average, from $6.67 to $30.43. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $13.08 that is $10K to $13K a year per listing.
- Average price
- $13.08under the $15 to $100 sweet spot
- Price range
- $6.67–$30.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,043 within Flowers. It carries 349 reviews at 3.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 5.3%
- Average rank
- #1,043in Flowers
- Average rating
- 3.01 starsAmazon United States average 4.42 stars
- Average reviews
- 349per listing
- Listings tracked
- 52
04 · Newcomers
13 of last year's 38 launches cleared the first-year sales bar.
38 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Hosta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
20
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
31%
Top 20: 66%
Open market
35%
- Brand 118%
- Brand 216%
- Brand 311%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Hosta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 8.2×
Search terms
Top Hosta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hostas bulbs for planting199K/yr
- hosta seeds333K/yr
- hostas live plants outdoor perennial65K/yr
- hosta bulbs111K/yr
- hostas82K/yr
- hosta111K/yr
- hosta plants130K/yr
- hosta plants live47K/yr
- colored hosta plants30K/yr
- hosta seeds for planting45K/yr
Reviews and returns
What reviews say buyers love and hate about Hosta
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hosta questions
Answered from the same tracked data.