Is hosta profitable to sell on Amazon United States?

The niche generates $579K/yr across 52 tracked products. 13 of 38 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Worth a look (65/100).

How competitive is the hosta niche?

19 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in hosta?

Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.2%.

When does demand for hosta peak?

Demand peaks in Mar–Apr–May; the busiest month runs 8.2× the quietest.

What does it cost to enter the hosta niche?

Listings span $6.67–$30.43; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

hosta

Worth a look

Shows beatable incumbent ratings (3.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great349.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$6.67–$30.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$579K

$579K/yr · 1.4M searches

Avg price

Good$13.08

avg listing price — sweet spot $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, hosta is a $579K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hosta market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $785K–$1.0M; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,043
Page quality: 0%
Prime: 71%
Sponsored: 71%
Out of stock: 5.3%
Avg brand age: 48 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

31%

Top 20: 66%

Open market

35%

Wivolibe18%
Mixrug16%
BuggyBeds11%
CZ Grain7%
Generic7%
Easy to Grow6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 8.2×

Open Trend

Top hosta search terms

hostas bulbs for planting199K/yr -26.6%2.8% conv.
hosta seeds333K/yr -67.2%4.8% conv.
hostas live plants outdoor perennial65K/yr +305.6%2.4% conv.
hosta bulbs111K/yr -20.6%2.1% conv.
hostas82K/yr +40.3%2.0% conv.
hosta111K/yr +4.5%1.4% conv.
hosta plants130K/yr -25.1%1.8% conv.
hosta plants live47K/yr +75.9%1.8% conv.
colored hosta plants30K/yr -11.6%1.4% conv.
hosta seeds for planting45K/yr -70.3%5.0% conv.

All search terms

Top hosta products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

290+ Perennial Hostas for Planting Low Maintenance Rich Foliage Heart Shaped Leaves Outdoor Garden Attract Pollinators Bonsai Decoration Non-GMO Heirloom Hosta Plants Seeds

Wivolibe$9.702.2★277 rev

Easy to Grow Hosta Bumper Crop Mix 10 Trimmed Roots - Mixed Varieties Colorful Foliage Summer Flowers Partial to Full Shade Zones 3-8

Easy to Grow$25.534.0★3,194 rev

210+ Hosta Seeds - Rare Perennial Flower Seeds for Shade Gardens Long Blooming Plants for Ground Cover & Containers Ideal for Shaded Pathways and Borders

BuggyBeds$8.152.5★156 rev

Best Deal on Amazon 9-Pack Hosta Bare Root Perennial Plants - Fresh from Our Farm Ship Fast Directly to you. Perfect for any home & garden grows year after year!

Gardening4Less$24.274.4★518 rev

Mixrug Mix Hosta Seeds for Planting 280+pcs Rare Perennial Hosta Flower Seeds Plants Non-GMO Heirloom Long Blooming Shaded Entry Pathway Flowers for Garden Outdoors

Mixrug$9.782.4★304 rev

Newest

by launch date

FERIWOY Hosta Bulb Soft Green Foliage Ideal for Shaded Garden Spaces (Color 8)

FERIWOY$17.3124 rev

2mo ago

100PCS Heart-Shaped Hosta Seeds Perennial Shade Garden for Planting Outdoor

Seeds Of Strength$7.8210 rev

3mo ago

Artistic Hosta Inspired Garden Feature Accent for Garden Path Areas to Grow Plants Hosta for Planting Outdoors (Hosta Bulb)

Generic$19.0321 rev

3mo ago

Blue Angel Giant Hosta Plant for Growing - Perennial Shade Plant - Large Blue Green Foliage - Easy to Grow Outdoor Landscaping Garden Border Plant

CZ Grain$17.3447 rev

5mo ago

Easy to Grow Hosta Bumper Crop Mix 10 Trimmed Roots - Mixed Varieties Colorful Foliage Summer Flowers Partial to Full Shade Zones 3-8

Easy to Grow$25.533,194 rev

6mo ago

What buyers say about hosta

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“Growing fast”

Color10%

“Beautiful color”

Quality-Overall10%

“Great quality and everything was very healthy”

Value For Money6%

“Good price”

Instructions/User Manual/Troubleshooting3%

“Product instructions provided”

Size-Overall3%

“They are a good size”

Advertised Vs Actual Product3%

“as advertised”

Ease Of Use2%

“Easy to plant”

Strength1%

“Good root system”

Moist/Dry1%

“They were moist”

What buyers complain about

Plant Growth60%

“Poor germination”

Value For Money7%

“VASTLY OVERPRICED”

Color6%

“Not even blue”

Advertised Vs Actual Product5%

“False advertisement”

Instructions/User Manual/Troubleshooting4%

“No directions”

Size-Overall3%

“Too small”

Quality-Overall3%

“Terrible product”

Functionality-Overall2%

“No results at all”

Natural Resource Wastage2%

“What a waste of resources”

Ethical Trade/Fair Trade2%

“Scam? Scam??”

Top return reasons

Advertised Vs Actual Product32%

Plant Growth25%

Color7%

Defective Material/Parts6%

Functionality-Overall6%

Instructions/User Manual/Troubleshooting6%

Size-Overall5%

Ethical Trade/Fair Trade4%

Value For Money2%

Moist/Dry2%

Common questions

Is hosta profitable to sell on Amazon United States?: The niche generates $579K/yr across 52 tracked products. 13 of 38 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Worth a look (65/100).
How competitive is the hosta niche?: 19 brands and 20 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in hosta?: Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.2%.
When does demand for hosta peak?: Demand peaks in Mar–Apr–May; the busiest month runs 8.2× the quietest.
What does it cost to enter the hosta niche?: Listings span $6.67–$30.43; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.