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Horticultural Oil

Fail

The top 5 brands take 100% of clicks, so Horticultural Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$582K/yr148K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
81%top-5 click share · 3 brands · 43 sellers

Flapen Score

Horticultural Oil against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Horticultural Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horticultural Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Horticultural Oil 148K times last year and spent an estimated $582K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $582K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
20.3%
Market size, estimated
$582Ka year
Peak month
March3.5× the quietest month
Top search term
horticultural oil75K searches a year

02 · Price

A sale here is worth $19.27.

Listings sell for $19.27 on average, from $10.05 to $44.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $19.27 that is $29K to $39K a year per listing.

Average price
$19.27inside the $15 to $100 sweet spot
Price range
$10.05–$44.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$39K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #267 within Repellents. It carries 9,253 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#267in Repellents
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
9,253per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Horticultural Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 231%
  • Brand 32%

Demand

Horticultural Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.5×

Search terms

Top Horticultural Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horticultural oil75K/yr
  • horticultural oil spray8K/yr
  • horticulture oil9K/yr
  • all seasons horticultural spray oil8K/yr
  • dormant oil spray for fruit trees19K/yr
  • bonide all seasons horticultural & dormant spray oil6K/yr
  • all seasons horticultural and dormant spray oil4K/yr
  • dormant oil10K/yr
  • dormant3K/yr
  • horticultural oil spray for plants3K/yr

Reviews and returns

What reviews say buyers love and hate about Horticultural Oil

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pest/Insect Control”
34%of negative reviews mention “Pest/Insect Control”
0.4%of orders come back
“it still have pests”
A buyer, on “Pest/Insect Control”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Horticultural Oil questions

Answered from the same tracked data.