honey super
Worth a lookShows demand growing +241.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+241.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great116.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.84avg listing price — sweet spot $15–$100
Price range
Great$34.20–$112.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, honey super is a $27K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
honey super market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #313
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 96%
- Out of stock
- 5.6%
- Avg brand age
- 43 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
26%
- Honey Lake21%
- BEEINN13%
- BeeCastle11%
- GarveeLife11%
- ThxBees11%
- SunVara7%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +241.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.5×
Top honey super products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honey Lake 10 Frame Medium Super Bee Hive Box Langstroth Beehive Super Honey Bee Box Dipped in Beeswax Include Beehive Frames and Waxed Foundations for Beginners Beekeepers (Unassembled)
Honey Lake$49.164.7★243 rev
10 Frame Medium Super Box for Honey Bee Hives Beeswax Coated Langstroth Medium Bee Hive Box Includes Beehive Frames and Waxed Foundation Sheets (Unassembled)
ThxBees$47.344.7★135 rev
BEEINN 10 Frame Medium Super Beehive Box Langstoth Super Honey Bee Hive Box Include Beehive Frames and Waxed Foundations
BEEINN$47.074.5★56 rev
BeeCastle 10 Frame Assembled Medium Honey Super Bee Hive Box with Beehive Frames Beeswax Coated Foundation Sheets
BeeCastle$67.284.8★75 rev
Made in USA Honey Super 10 Frame Medium Super Kit Bee Hives Boxes Starter Kit Super Bee Hive Assembled
SunVara$77.084.7★38 rev
Newest
by launch date
10 Frame Langstroth Medium Super Bee Hive Box with Frames and Foundation Beeswax Coated Cedar Honey Super with Observation Window Standard Beekeeping Hive Box for Honey Production & Expansion
JubiNatural$53.6447 rev
HiveSweet 2 Pack 10 Frame Langstroth Medium Super Bee Box Dipped in Beeswax Beehive Box for Beekeeping Supplies
HiveSweet$55.924 rev
10 Frame Langstoth Medium Super Beehive Box Honey Super Bee Box with Acrylic Window Dipped in 100% Beeswax Wax Coated Bee Hive with Frames and Foundations Sheets for Beekeeping Supplement
GarveeLife$49.020 rev
10 Frame Langstoth Medium Super Beehive Box Honey Super Bee Box Dipped in 100% Beeswax Wax Coated Bee Hive with Frames and Foundations Sheets for Beekeeping Supplement
GarveeLife$47.681 rev
BeeQuestify 10 Frame Langstroth Medium Super Box Dipped in Beeswax Bee Hive Box Sections of Wood for Beehives Include Beehive Frames and Wax Foundations(Yellow Unassembled)
BeeQuestify$51.5313 rev
Trending
90-day click momentum
10 Frame 5-Layer Langstroth Beehive 100% Beeswax Coated Bee Hive Includes 2 Deep Brood Bee Hives Box 3 Medium Super Bee Box (No Frame)
BEEINN$112.484.6★
BeeQuestify 10 Frame Langstroth Medium Super Box Dipped in Beeswax Bee Hive Box Sections of Wood for Beehives Include Beehive Frames and Wax Foundations(Yellow Unassembled)
BeeQuestify$51.534.8★
HiveSweet 2 Pack 10 Frame Langstroth Medium Super Bee Box Dipped in Beeswax Beehive Box for Beekeeping Supplies
HiveSweet$55.924.1★
Hiveaura 10-Frame Langstroth Medium Super Bee Hive Box Dipped in Beeswax Includes Wooden Frames & Waxed Foundations Unassembled for Beginner Beekeepers
Hiveaura$49.144.7★
10 Frame Langstoth Medium Super Beehive Box Honey Super Bee Box Dipped in 100% Beeswax Wax Coated Bee Hive with Frames and Foundations Sheets for Beekeeping Supplement
GarveeLife$47.685.0★
What buyers say about honey super
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality easy to put together”
“Easy to put together”
“Reasonable price”
“As advertised”
“They fit together nicely”
“Sturdy”
“Looks good, works good, remember to use glue with nails on the honey frames”
“well built”
“Great materials”
“Durable and heavy”
What buyers complain about
“Poor quality control”
“I want a product that I can assemble and use, not one that I have to do extra work on just to assemble it or not have the parts to assemble it”
“I am just disappointed in the amount of knots in the wood”
“the price is a bit high to me for JUST the box”
“Wax coating didnt last through one rain storm”
“No instructions”
Top return reasons
Common questions
- Is honey super profitable to sell on Amazon United States?
- The niche generates $27K/yr across 24 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +241.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the honey super niche?
- 15 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in honey super?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Wood Quality. The return rate is 0.4%.
- When does demand for honey super peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.5× the quietest.
- What does it cost to enter the honey super niche?
- Listings span $34.20–$112.48; the average listing price is $52.84 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.