Is honda lawn mower profitable to sell on Amazon United States?

The niche generates $509K/yr across 28 tracked products. 17 of 20 products launched in the last 360 days are still selling. 90-day search growth is +101.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the honda lawn mower niche?

11 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in honda lawn mower?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.1%.

When does demand for honda lawn mower peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.0× the quietest.

What does it cost to enter the honda lawn mower niche?

Listings span $128.43–$1292.05; the average listing price is $354.20 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

honda lawn mower

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Growth

Great+101.0%

90-day search growth — must beat 0% to launch

Review moat

Great280.57

avg incumbent reviews — the moat a new listing must climb

Market size

Good$509K

$509K/yr · 293K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Bad$354.20

avg listing price — sweet spot $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$128.43–$1292.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Quality Gap High Price

According to Flapen's Amazon United States niche tracking, honda lawn mower is a $509K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

honda lawn mower market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $443K–$531K; units × avg price
Conversion rate: 0.5%
Avg BSR: #143
Page quality: 0%
Prime: 46%
Sponsored: 82%
Out of stock: 13.4%
Avg brand age: 32 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

12%

PowerSmart32%
YARDMAX32%
AMERISUN9%
SENIX6%
Honda5%
Ezasin4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.0×

Open Trend

Top honda lawn mower search terms

honda lawn mowers clearance37K/yr +48.1%0.0% conv.
honda gas lawn mower22K/yr +115.7%0.1% conv.
toro self propelled lawn mower20K/yr +105.5%0.2% conv.
yardmax lawn mower26K/yr +68.0%1.4% conv.
honda gas lawn mowers clearance17K/yr +59.1%0.0% conv.
clearance gas lawn mower8K/yr >1,000%0.1% conv.
honda gas powered self propelled push lawn mowers clearance11K/yr +200.8%0.1% conv.
honda self propelled gas lawn mower20K/yr +68.6%0.2% conv.
toro gas lawnmower14K/yr +23.9%0.3% conv.
powersmart lawn mower16K/yr +133.8%1.3% conv.

All search terms

Top honda lawn mower products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YARDMAX 22 in. 201cc Select PACE 6 Speed CVT High Wheel FWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower Black (YG2860)

YARDMAX$358.444.0★316 rev

PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment

PowerSmart$263.044.4★921 rev

24 in. 201cc Electric Start Select PACE 6 Speed CVT High Wheel RWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower

YARDMAX$515.363.9★59 rev

PowerSmart$269.514.0★458 rev

PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower

PowerSmart$331.054.1★369 rev

Newest

by launch date

21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)

gasxcel$340.4259 rev

1mo ago

Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant

Ezasin$342.9532 rev

2mo ago

Self-Propelled Gas Lawn Mower

gasxcel$361.3759 rev

2mo ago

PowerSmart$269.51458 rev

3mo ago

Ezasin Self-Propelled Gas Lawn Mower - 21 inch with 170cc 4-Stroke Engine 7-Position Cutting Height 3-in-1 Versatile Mulching Bagging Discharging 1.9 Bushels Large Grass Collector EPA Compliment

Ezasin$366.7329 rev

3mo ago

What buyers say about honda lawn mower

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great buy for the money”

Assembly/Installation14%

“Assembled in minutes”

Ease Of Use11%

“easy to handle”

Quality-Overall11%

“The build quality feels sturdy”

Cutting/Trimming11%

“cuts like a dream”

Motor Power4%

“The motor is powerful”

Weight Light4%

“Great lightweight mower”

Advertised Vs Actual Product4%

“As described”

Grilling3%

“Great mower for the job”

Durability2%

“it has held up well through regular use”

What buyers complain about

Quality-Overall13%

“Extremely low quality”

Durability10%

“Broke after first use”

Functionality-Overall10%

“Didn't work”

Ease Of Use6%

“very hard to control”

Value For Money6%

“It is kinda pricey”

Assembly/Installation3%

“Poor assembly”

Weight Heavy3%

“Would say it is heavier than some other brands”

Instructions/User Manual/Troubleshooting3%

“instructions are very unclear”

Motor Issues3%

“engine is off”

Leak-Proof3%

“It leaks oil”

Top return reasons

Battery Life25%

Size-Overall24%

Functionality-Overall17%

Mechanism Issues13%

Heating8%

Cutting/Trimming7%

Charging4%

Advertised Vs Actual Product3%

Common questions

Is honda lawn mower profitable to sell on Amazon United States?: The niche generates $509K/yr across 28 tracked products. 17 of 20 products launched in the last 360 days are still selling. 90-day search growth is +101.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the honda lawn mower niche?: 11 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in honda lawn mower?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.1%.
When does demand for honda lawn mower peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.0× the quietest.
What does it cost to enter the honda lawn mower niche?: Listings span $128.43–$1292.05; the average listing price is $354.20 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.