Is home sweet home door mat profitable to sell on Amazon United States?

The niche generates $101K/yr across 86 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the home sweet home door mat niche?

50 brands and 59 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in home sweet home door mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.0%.

When does demand for home sweet home door mat peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the home sweet home door mat niche?

Listings span $9.91–$39.84; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.

home sweet home door mat

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$21.33

avg listing price — sweet spot $15–$100

Price range

Great$9.91–$39.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,406.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$101K

$101K/yr · 162K searches

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, home sweet home door mat is a $101K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

home sweet home door mat market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $85K–$107K; units × avg price
Conversion rate: 2.9%
Avg BSR: #3,212
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.3%
Avg brand age: 30 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

21%

Top 20: 51%

Open market

58%

Barnyard Designs12%
MAINEVENT11%
OLANLY8%
Tinideya5%
AAZZKANG4%
BeneathYourFeet3%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -28.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top home sweet home door mat search terms

home sweet home door mat57K/yr -1.5%2.6% conv.
summer welcome mat outdoor12K/yr +402.8%1.9% conv.
summer door mat outdoor12K/yr +149.6%1.4% conv.
hello mat14K/yr -2.2%2.8% conv.
summer door mats outdoor entrance5K/yr +166.1%0.9% conv.
summer outdoor mats for front door5K/yr +149.4%1.3% conv.
hello front door mat7K/yr +17.9%2.4% conv.
spring door mats16K/yr -84.5%0.8% conv.
spring outdoor mats for front door12K/yr -86.7%1.1% conv.
spring door mats for front door8K/yr -90.0%0.9% conv.

All search terms

Top home sweet home door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)

OLANLY$14.134.5★200 rev

Barnyard Designs Doormat Welcome Mat for Outdoors Large Front Door Entrance Mat Brown (Home Sweet Home 30x17)

Barnyard Designs$23.744.6★6,673 rev

BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas

BeneathYourFeet$9.914.4★11,878 rev

AAZZKANG Front Door Mat Non Slip Welcome Mats Outdoor Indoor Home Sweet Home Doormat with Rubber Backing Easy to Clean Low Profile for Entrance Home Office Porch Grey

AAZZKANG$15.764.6★2,953 rev

Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17x30 Home Sweet Home)

Barnyard Designs$24.494.5★1,779 rev

Newest

by launch date

OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)

OLANLY$14.13200 rev

4mo ago

Vaukki Indoor Door Mat 17x30 Ultra Thin Doormat Indoor Entrance Non Slip Rubber Backed Inside Welcome Mat for Front Door Low-Profile Washable Dirt Trapper Entry Floor Mat for Entryway Sweet Home

Vaukki$15.9873 rev

6mo ago

Tinideya 2 Pcs Summer Door Mat 17x47 Hello Sunshine Welcome Non Slip Coir Blue White Plaid Buffalo Mats Large Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Hello Sunshine)

Tinideya$39.5155 rev

9mo ago

Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)

Tinideya$29.0421 rev

1y ago

Mindsoft Summer Doormat Flip Flops Welcome Non Slip Doormat Summer Flip Flop Outdoor Welcome Mat Front Door Rug Outdoor Entrance for Home Indoor Holiday Decoration 18 x 30 Inch

Mindsoft$18.97217 rev

1y ago

What buyers say about home sweet home door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The quality is solid”

Color15%

“Beautiful colors”

Advertised Vs Actual Product8%

“As described”

Size-Overall7%

“Fits perfectly”

Value For Money7%

“Very affordable”

Durability7%

“The material is durable”

Design-Overall5%

“The design is attractive”

Ease Of Cleaning4%

“it hasn't gotten too dirty yet”

Strength3%

“It's sturdy”

Thickness2%

“nice thickness”

What buyers complain about

Thickness17%

“Not very thick”

Quality-Overall15%

“Horrible quality”

Size-Overall13%

“To small”

Color8%

“a faded color”

Strength4%

“Kind of flimsy”

Advertised Vs Actual Product4%

“Not like the picture”

Durability4%

“Fall apart”

Value For Money3%

“I feel it is over-priced”

Material Quality3%

“I really hate this type of material”

Flatness2%

“Doesnt lay flat”

Top return reasons

Size-Overall36%

Material Quality12%

Quality-Overall11%

Color10%

Thin8%

Advertised Vs Actual Product6%

Thickness4%

Strength2%

Value For Money2%

Flatness1%

Common questions

Is home sweet home door mat profitable to sell on Amazon United States?: The niche generates $101K/yr across 86 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the home sweet home door mat niche?: 50 brands and 59 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in home sweet home door mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.0%.
When does demand for home sweet home door mat peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the home sweet home door mat niche?: Listings span $9.91–$39.84; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.