Home Sweet Home Door Mat

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-28.4%

Conversion, latest week

2.9%

Market size, estimated

$101Ka year

Peak month

July1.7× the quietest month

Top search term

home sweet home door mat57K searches a year

Listings sell for $21.33 on average, from $9.91 to $39.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.33 that is $0 to $2K a year per listing.

Average price

$21.33inside the $15 to $100 sweet spot

Price range

$9.91–$39.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #3,212 within Doormats. It carries 1,406 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#3,212in Doormats

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,406per listing

Listings tracked

86

23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months