Is hollyhock seeds profitable to sell on Amazon United States?

The niche generates $180K/yr across 36 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the hollyhock seeds niche?

23 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in hollyhock seeds?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for hollyhock seeds peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.

What does it cost to enter the hollyhock seeds niche?

Listings span $3.66–$31.19; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 3,142 reviews — the moat a new listing must climb.

hollyhock seeds

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$3.66–$31.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Market size

Okay$180K

$180K/yr · 232K searches

Review moat

Okay3,142.14

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$8.97

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, hollyhock seeds is a $180K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hollyhock seeds market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 8.7%
Avg BSR: #1,285
Page quality: 0%
Prime: 92%
Sponsored: 86%
Out of stock: 2.2%
Avg brand age: 57 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

37%

Top 20: 84%

Open market

32%

HOME GROWN22%
Seed Needs14%
EquSym10%
Wivolibe8%
KVITER8%
Sereniseed6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Open Trend

Top hollyhock seeds search terms

hollyhock seeds113K/yr +29.2%9.3% conv.
hollyhock seeds perennial24K/yr +28.3%10.8% conv.
hollyhock16K/yr +41.5%4.7% conv.
hollyhocks12K/yr +61.6%5.4% conv.
hollyhocks bulbs perennial roots10K/yr +19.8%5.9% conv.
double hollyhock seeds15K/yr -38.3%7.8% conv.
hollyhock plants6K/yr +149.0%3.0% conv.
holly hock seeds for planting6K/yr +26.4%11.7% conv.
hollyhock plants live3K/yr +138.8%3.0% conv.
hollyhock seeds for planting outdoors7K/yr -8.4%10.9% conv.

All search terms

Top hollyhock seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOME GROWN Hollyhock Chaters Double Mix 2400 Seeds Holly Hocks Seeds for Planting Spring 2026 Double Flower Hollyhock Seeds Flower Seeds Perennial Outdoor Garden (Alcea rosea)

HOME GROWN$11.864.2★33,625 rev

300+ Hollyhock Seeds for Planting Multicolored Heirloom Double Hollyhock Seeds Rare Biennial Attracts Pollinators

Wivolibe$8.703.9★115 rev

HOME GROWN Hollyhock Summer Carnival Mix Flower Seeds Alcea Rosea Premium Annual Flower Seeds 1000 Seeds for Planting Flowers High-Germination Flower Seed Bulk Pack

HOME GROWN$7.194.2★33,625 rev

KVITER 150 Chaters Hollyhock Seeds for Planting (Alcea rosea) - Heirloom | Tall Blooms | Pollinator Magnet - Double Hollyhocks Flower Seeds to Plant Outside in Garden Cottage Borders Containers

KVITER$6.554.0★2,668 rev

Seed Needs Hollyhock Seeds Carnival Mix 1 000 Seeds Seeds Bulk Pack

Seed Needs$6.694.1★45 rev

Newest

by launch date

HOME GROWN$13.991,680 rev

1mo ago

HOME GROWN Hollyhock Chaters Double Mix 100 Seeds (0.9g) Biennial Blooms Year 2 Double Flower Hollyhock Seeds for Planting Perennial Reseeding Cottage Garden USDA Zones 39 (Alcea rosea)

HOME GROWN$5.9133,625 rev

3mo ago

HOME GROWN Hollyhock Chaters Double Mix 2400 Seeds Holly Hocks Seeds for Planting Spring 2026 Double Flower Hollyhock Seeds Flower Seeds Perennial Outdoor Garden (Alcea rosea)

HOME GROWN$11.8633,625 rev

4mo ago

SVI 100 Mix Hollyhock Seeds (Alcea rosea) - Mallow Common Hollyhock Seed Packets Attracts Hummingbirds - Heirloom Flower Seeds for Outside & Inside Meadows Fences Beds

SVI$5.98616 rev

5mo ago

Hollyhock Flower Seeds Pack 1 oz - Over 3 000 Non-GMO Heirloom Hollyhock Seeds for Planting Indoor & Outdoor Gardening Flower Seed for Home and Garden in Individual Packet Floral Perennial Mix

Organo Republic$13.0748 rev

5mo ago

What buyers say about hollyhock seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth57%

“Good germination”

Quality-Overall11%

“Excellent quality”

Value For Money8%

“The price is very affordable”

Color7%

“The variety of colors pictured is gorgeous”

Ease Of Use4%

“Very easy to plant”

Advertised Vs Actual Product2%

“were as described”

Instructions/User Manual/Troubleshooting2%

“The instructions on the back of the package are clear”

Size-Overall1%

“I love the sizes that they have displayed as pictures”

Strength1%

“Strong”

Storage Capacity1%

“You do get plenty in this bag”

What buyers complain about

Plant Growth68%

“Did not grow”

Size-Overall7%

“Very small package”

Value For Money3%

“Not worth it”

Advertised Vs Actual Product2%

“Not as it seems”

Color1%

“I am unable to comment on the mix of colors”

Durability1%

“then soon died”

Functionality-Overall1%

“Germination not great”

Natural Resource Wastage1%

“Waste of time and money”

Quality-Overall1%

“Poor quality seed”

Ease Of Use1%

“hard to grow”

Top return reasons

Plant Growth25%

Advertised Vs Actual Product21%

Functionality-Overall16%

Value For Money11%

Defective Material/Parts7%

Size-Overall6%

Color3%

Moist/Dry2%

Hard Feel1%

Add-Ons/Attachments1%

Common questions

Is hollyhock seeds profitable to sell on Amazon United States?: The niche generates $180K/yr across 36 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the hollyhock seeds niche?: 23 brands and 24 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in hollyhock seeds?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for hollyhock seeds peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 6.6× the quietest.
What does it cost to enter the hollyhock seeds niche?: Listings span $3.66–$31.19; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 3,142 reviews — the moat a new listing must climb.