Hocus Pocus

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +89.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+89.4%

Conversion, latest week

0.4%

Market size, estimated

$102Ka year

Peak month

October56.8× the quietest month

Top search term

hocus pocus1.1M searches a year

Listings sell for $16.09 on average, from $6.00 to $37.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.09 that is $2K to $4K a year per listing.

Average price

$16.09inside the $15 to $100 sweet spot

Price range

$6.00–$37.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.5%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #19,587 within Yard Signs. It carries 848 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

24.3%

Average rank

#19,587in Yard Signs

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

848per listing

Listings tracked

31

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months