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Hickory Wood Chips

Maybe

Buyers convert on 14.4% of searches. But the top 5 brands take 95% of clicks, so Hickory Wood Chips is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$132K/yr64K searches / yr
90-day growth
+63.9%search demand this quarter
Competition
75%top-5 click share · 7 brands · 42 sellers

Flapen Score

Hickory Wood Chips against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hickory Wood Chips is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hickory Wood Chips market on Amazon at a glance

Shoppers on Amazon United States searched for Hickory Wood Chips 64K times last year and spent an estimated $132K. The top 5 brands take 95% of clicks. Demand peaks in May–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+63.9%
Conversion, latest week
14.4%
Market size, estimated
$132Ka year
Peak month
November2.1× the quietest month
Top search term
hickory wood chips47K searches a year

02 · Price

A sale here is worth $14.26.

Listings sell for $14.26 on average, from $4.93 to $34.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.26 that is $7K to $11K a year per listing.

Average price
$14.26under the $15 to $100 sweet spot
Price range
$4.93–$34.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #191 within Fuel & Firestarters. It carries 1,573 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#191in Fuel & Firestarters
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,573per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hickory Wood Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 222%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hickory Wood Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Hickory Wood Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hickory wood chips47K/yr
  • hickory wood chips for smoker10K/yr
  • hickory chips4K/yr
  • hickory chips for smoker3K/yr

Reviews and returns

What reviews say buyers love and hate about Hickory Wood Chips

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
0.5%of orders come back
“overpriced”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hickory Wood Chips questions

Answered from the same tracked data.