Is hibachi grill profitable to sell on Amazon United States?

The niche generates $467K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Worth a look (65/100).

How competitive is the hibachi grill niche?

28 brands and 77 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in hibachi grill?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Grilling. The return rate is 1.7%.

When does demand for hibachi grill peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the hibachi grill niche?

Listings span $9.52–$274.91; the average listing price is $72.38 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.

hibachi grill

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$72.38

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+57.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$467K

$467K/yr · 524K searches

Review moat

Good1,211.74

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.52–$274.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, hibachi grill is a $467K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hibachi grill market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $362K–$434K; units × avg price
Conversion rate: 1.2%
Avg BSR: #171
Page quality: 0%
Prime: 74%
Sponsored: 74%
Out of stock: 7.9%
Avg brand age: 45 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

37%

Top 20: 80%

Open market

46%

IronMaster15%
Marsh Allen11%
IRONMAX10%
Kay Home Products7%
VIVOHOME6%
Gas One6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top hibachi grill search terms

hibachi grill295K/yr +57.8%0.9% conv.
hibachi grill outdoor89K/yr +38.0%1.2% conv.
hibachi75K/yr +66.3%0.5% conv.
hibachi charcoal grill15K/yr +102.0%0.9% conv.
tabletop hibachi grill7K/yr +74.4%0.6% conv.
hibachi grills7K/yr +107.8%0.7% conv.
mini hibachi grill9K/yr +18.3%0.7% conv.
portable hibachi grill5K/yr +100.4%0.7% conv.
small hibachi grill5K/yr +69.4%1.3% conv.
charcoal hibachi grill4K/yr +71.8%1.6% conv.

All search terms

Top hibachi grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marsh Allen 30052AMZ Kay Home Products Cast Iron Hibachi Charcoal Grill 10 by 18-Inch (Limited Edition)

Marsh Allen$52.174.3★219 rev

IronMaster Hibachi Grill Outdoor Small Portable Charcoal Grill Pre-Seasoned Cast Iron Japanese Yakitori Camping Grill - 2 Heights Air Control Coal Door Ideal for 2 People

IronMaster$67.534.5★440 rev

Gas One 14-inch Portable Barbecue Grill with 3-Point Locking Lid for Heat Preservation Dual Venting System Small Charcoal Grill for Backyard Camping Boat

Gas One$20.084.3★4,165 rev

Lodge Sportsmans Pro Cast Iron Grill - Portable Charcoal Grill with Removable Grate & Dual Air Vents - Heavy-Duty Outdoor Cooking - 9 Inches x 16.75 Inches

Lodge$149.134.6★637 rev

Hibachi Grill Outdoor Portable Mini Charcoal Grill Pre-Seasoned Cast Iron Small Japanese Yakitori Tabletop Skillet Grill Stove for Outdoor Camping

PitInnov$79.064.1★161 rev

Newest

by launch date

Filbee Portable BBQ Charcoal Grill No Assembly Hibachi Grill for Camping

Filbee$99.7238 rev

3mo ago

Portable Charcoal Grill Small Tabletop BBQ Foldable Mini Hibachi Stainless Steel Camping Grill Compact Outdoor Cooker for Picnic Tailgating

Innochef$53.1248 rev

5mo ago

IronMaster 11.5 x 5.5 Portable Foldable Hibachi Grill - Heavy Duty & Durable Small Charcoal Grill w/Cast Iron Cooking Grate for Outdoor Camping Yakitori

IronMaster$30.6822 rev

6mo ago

Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel

Kizmyee$20.31173 rev

8mo ago

Cast Iron Hibachi Grill Portable Charcoal BBQ for Outdoor Cooking Durable Tabletop Skillet Compact Camping Charcoal Cooker for Tailgating Picnics & Hunting (Oval)

Homonova$68.4854 rev

1y ago

What buyers say about hibachi grill

What buyers praise and complain about, mined from review topics.

What buyers love

Grilling17%

“Great portable grill”

Quality-Overall13%

“solid quality”

Value For Money10%

“Great Value”

Size-Overall6%

“I am quite pleased with the size”

Ease Of Cleaning6%

“Easy to clean up”

Ease Of Use4%

“easy to carry”

Assembly/Installation4%

“Easy to set up”

Heating3%

“Even heating”

Advertised Vs Actual Product3%

“Just what I wanted”

Strength3%

“Its sturdy”

What buyers complain about

Quality-Overall11%

“Horrible quality”

Size-Overall9%

“doesn't fit perfectly of course”

Grilling9%

“The entire grill feels extremely flimsy”

Heating6%

“gets very hot”

Durability5%

“Will not last”

Rusts/Corrodes4%

“Item rusted After a week”

Assembly/Installation3%

“Installation issues”

Value For Money3%

“Waste of money”

Instructions/User Manual/Troubleshooting3%

“comes with no instructions”

Strength2%

“So flimsy”

Top return reasons

Size-Overall32%

Grilling13%

Value For Money7%

Heating6%

Quality-Overall5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Product Condition3%

Functionality-Overall3%

Material Quality2%

Common questions

Is hibachi grill profitable to sell on Amazon United States?: The niche generates $467K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Worth a look (65/100).
How competitive is the hibachi grill niche?: 28 brands and 77 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in hibachi grill?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Grilling. The return rate is 1.7%.
When does demand for hibachi grill peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the hibachi grill niche?: Listings span $9.52–$274.91; the average listing price is $72.38 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.