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Hello Sunshine Door Mat

Pass

Hello Sunshine Door Mat scores 67 out of 100, a Pass. Shoppers spend an estimated $32K a year here, search demand grew +126.0% this quarter, and an estimated 2.8% of orders come back.

Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$32K/yr54K searches / yr
90-day growth
+126.0%search demand this quarter
Competition
26%top-5 click share · 56 brands · 64 sellers

Flapen Score

Hello Sunshine Door Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hello Sunshine Door Mat is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Sunshine Door Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Sunshine Door Mat 54K times last year and spent an estimated $32K. The top 5 brands take 45% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +126.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+126.0%
Conversion, latest week
3.0%
Market size, estimated
$32Ka year
Top search term
hello sunshine door mat16K searches a year

02 · Price

A sale here is worth $20.23.

Listings sell for $20.23 on average, from $8.65 to $58.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.23 that is $0 to $2K a year per listing.

Average price
$20.23inside the $15 to $100 sweet spot
Price range
$8.65–$58.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #4,790 within Doormats. It carries 740 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
5.2%
Average rank
#4,790in Doormats
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
740per listing
Listings tracked
90

04 · Newcomers

4 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hello Sunshine Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

64

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

26%

Top 20: 58%

Open market

51%

  • Brand 113%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Search terms

Top Hello Sunshine Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello sunshine door mat16K/yr
  • summer outdoor rug7K/yr
  • summer rug7K/yr
  • summer doormat outdoor4K/yr
  • welcome mat summer4K/yr
  • hello summer door mat3K/yr
  • summer rugs outdoor4K/yr
  • summer rugs4K/yr
  • summer mat3K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Sunshine Door Mat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Quality control issues”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hello Sunshine Door Mat questions

Answered from the same tracked data.