Is hello sunshine door mat profitable to sell on Amazon United States?

The niche generates $32K/yr across 90 tracked products. 4 of 28 products launched in the last 360 days are still selling. 90-day search growth is +126.0%. Flapen's verdict: Worth a look (67/100).

How competitive is the hello sunshine door mat niche?

56 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in hello sunshine door mat?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.8%.

What does it cost to enter the hello sunshine door mat niche?

Listings span $8.65–$58.06; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.

hello sunshine door mat

Worth a look

Shows demand growing +126.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+126.0%

90-day search growth — must beat 0% to launch

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$20.23

avg listing price — sweet spot $15–$100

Price range

Great$8.65–$58.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good739.79

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 54K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, hello sunshine door mat is a $32K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hello sunshine door mat market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $20K–$25K; units × avg price
Conversion rate: 3.0%
Avg BSR: #4,790
Page quality: 0%
Prime: 98%
Sponsored: 89%
Out of stock: 5.2%
Avg brand age: 29 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

26%

Top 20: 58%

Open market

51%

MAINEVENT13%
Tinideya9%
Mindsoft9%
Artoid Mode8%
Baccessor6%
DII4%

Top hello sunshine door mat search terms

hello sunshine door mat16K/yr +59.3%2.7% conv.
summer outdoor rug7K/yr +103.8%0.7% conv.
summer rug7K/yr +117.7%0.6% conv.
summer doormat outdoor4K/yr +209.8%1.3% conv.
welcome mat summer4K/yr +242.0%1.5% conv.
hello summer door mat3K/yr +571.5%2.5% conv.
summer rugs outdoor4K/yr +133.7%0.9% conv.
summer rugs4K/yr +101.3%1.0% conv.
summer mat3K/yr +225.4%1.8% conv.

All search terms

Top hello sunshine door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch

Artoid Mode$15.304.5★390 rev

Hello Sunshine Door Mat 30x17 Inch Sunshine Rug Summer Welcome Mat Coir

MAINEVENT$25.824.7★168 rev

Mindsoft Hello Sunshine Doormat 30x18 Inch Outdoor Summer Welcome Doormat Hello Sunshine Rug Front Door Rug for Home Indoor Holiday Decoration

Mindsoft$17.044.1★217 rev

HANXIG Hello Sunshine Door Mat Summer Doormat 17 X 29 Inch Yellow Doormat Decorative Entrance Mat Non-Slip Rubber Backing Floor Mat Washable Seasonal Spring Welcome Rugs for Indoor Outdoor

HANXIG$13.484.4★365 rev

Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor

Moucuny$34.083.8★4 rev

Newest

by launch date

Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor

Moucuny$34.084 rev

5mo ago

QIONG MENG Summer Bath Mat Rug Tis The Season Bathroom Rug Bath Decor Indoor Bathroom Mat Doormats 17 x 27 Inch for Tub Home Living Room

QIONG MENG$8.650 rev

5mo ago

Tinideya 2 Pcs Summer Door Mat 17x47 Hello Sunshine Welcome Non Slip Coir Blue White Plaid Buffalo Mats Large Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Hello Sunshine)

Tinideya$39.5155 rev

9mo ago

Fttoyoly Hello Sunshine Summer Door Mat for Front Door Welcome Mat Outside Entrance with Non-Slip Backing Indoor Outdoor Doormats for Home Decor Perfect Housewarming Gift 17 x 29.5

Fttoyoly$18.85111 rev

1y ago

Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Sunshine)

Tinideya$32.5616 rev

1y ago

What buyers say about hello sunshine door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good Quality”

Color16%

“Beautiful color”

Soft Feel9%

“Soft, thick and fluffy”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Good deal”

Size-Overall6%

“Very happy with the size”

Design-Overall4%

“The design is beautiful”

Ease Of Cleaning3%

“It stays really clean”

Durability3%

“The material feels durable”

Upholstery/Fabric Quality3%

“Nice colorful mat that looks like it is well made”

What buyers complain about

Quality-Overall16%

“Quality control issues”

Size-Overall10%

“just a little bigger”

Thickness10%

“It is thick”

Color9%

“color coming off”

Durability6%

“Didnt last”

Material Quality6%

“Very thin material”

Advertised Vs Actual Product5%

“Does not look like the picture”

Value For Money4%

“The price can be a little more competitive”

Strength3%

“Thin and flimsy”

Flatness2%

“It lies flat”

Top return reasons

Size-Overall36%

Color17%

Material Quality13%

Quality-Overall8%

Advertised Vs Actual Product7%

Thin3%

Thickness3%

Weight Light1%

Value For Money1%

Strength1%

Common questions

Is hello sunshine door mat profitable to sell on Amazon United States?: The niche generates $32K/yr across 90 tracked products. 4 of 28 products launched in the last 360 days are still selling. 90-day search growth is +126.0%. Flapen's verdict: Worth a look (67/100).
How competitive is the hello sunshine door mat niche?: 56 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in hello sunshine door mat?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.8%.
What does it cost to enter the hello sunshine door mat niche?: Listings span $8.65–$58.06; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.