Is hello door mat outdoor profitable to sell on Amazon United States?

The niche generates $67K/yr across 80 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the hello door mat outdoor niche?

46 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in hello door mat outdoor?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.

When does demand for hello door mat outdoor peak?

Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.

What does it cost to enter the hello door mat outdoor niche?

Listings span $9.91–$128.06; the average listing price is $34.90 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.

hello door mat outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($67K/yr) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$34.90

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Good$9.91–$128.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,107.79

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 99K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hello door mat outdoor is a $67K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hello door mat outdoor market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $52K–$70K; units × avg price
Conversion rate: 1.9%
Avg BSR: #2,658
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 3.1%
Avg brand age: 34 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

30%

Top 20: 61%

Open market

55%

Barnyard Designs10%
EARTHALL9%
LuxUrux7%
BeneathYourFeet7%
Evergreen Flag6%
KILOCOCO6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +6.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Open Trend

Top hello door mat outdoor search terms

hello door mat outdoor29K/yr -2.1%2.2% conv.
double door outdoor mat14K/yr +20.1%0.5% conv.
hello matt for front door10K/yr +20.4%2.8% conv.
extra large welcome mat outdoor7K/yr -2.7%0.8% conv.
double front door mat8K/yr +13.5%0.8% conv.
hello front door mat7K/yr +17.9%2.4% conv.
welcome mat set6K/yr +14.4%1.3% conv.
large coir door mats outdoor6K/yr +4.3%0.6% conv.
double door welcome mat outdoor8K/yr -14.5%1.4% conv.
double front door mat outside entrance5K/yr +11.6%0.5% conv.

All search terms

Top hello door mat outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LuxUrux Hello Door Mat Outdoor Coco Coir Doormat with Heavy-Duty PVC Backing - Natural - Perfect Color/Sizing for Outdoor/Indoor uses. (17 x 30 Script Hello)

LuxUrux$19.164.5★2,018 rev

BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas

BeneathYourFeet$9.914.4★11,878 rev

EARTHALL Door Mat Outside Inside Hello Doormat 30x17.5 Durable Floor Mat Non Slip Mat Ultra Absorb Mud Easy Clean Front Doormat for Garage Entryway Patio High Traffic Areas Black

EARTHALL$10.434.6★5,895 rev

KILOCOCO Outdoor Mat Front Door Mat Welcome Mats Low Pile Doormat Entrance Non-Slip High Traffic Area Easy Clean Rubber Backed Entry Mats Hello Doormats for Garage Yard Patio Kitchen Indoor 18x30

KILOCOCO$10.174.6★883 rev

Barnyard Designs Doormat Welcome Mat for Outdoors Large Front Door Entrance Mat Brown (Hello 30x17)

Barnyard Designs$21.054.6★6,673 rev

Newest

by launch date

2 Pcs Welcome Door Mat Set Layered Hello Coir Doormat with Black and White Buffalo Plaid Mat Front Door Mats with Non-Slip TPR Backing Farmhouse Modern Door Decor for Porch Entryway Patio

TIKIRUGI$29.86184 rev

6mo ago

Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor

Tinideya$36.8655 rev

9mo ago

Mindsoft Hello Doormat Mat Funny Welcome Rug for Front Door for Outdoors Entrance Mat Indoor Home Holiday Decoration 18 x 30 Inch

Mindsoft$11.3290 rev

9mo ago

AMARU DOOR MATS - Coir Welcome Mat Non-Slip Hello Classic 2 17 x 29 in

AMARU DOOR MATS$24.47417 rev

10mo ago

2 Pcs Summer Door Mat Coco Coir Welcome Doormat with Black and White Striped Mats Extra Thick & Non-Slip Backing for Farmhouse Front Porch Entryway Seasonal Layered Porch Dcor Floor Mat (Welcome)

TIKIRUGI$28.54184 rev

1y ago

What buyers say about hello door mat outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great quality mat”

Advertised Vs Actual Product10%

“Exactly as pictured”

Value For Money9%

“Excellent price”

Size-Overall9%

“Fits perfectly”

Durability7%

“The material is durable”

Ease Of Cleaning6%

“Flat cleaner”

Color5%

“colors are true”

Design-Overall4%

“The design is attractive”

Strength3%

“Nice and sturdy”

Thickness2%

“Nice thickness”

What buyers complain about

Size-Overall16%

“Smaller than expected”

Thickness16%

“Not very thick”

Quality-Overall13%

“The quality is very cheap”

Color6%

“Wrong Color”

Durability4%

“it already tore in 2 spots”

Strength4%

“Kind of flimsy”

Value For Money4%

“half the price”

Advertised Vs Actual Product3%

“Not at all as pictured”

Material Quality3%

“Very thin material”

Weight Heavy2%

“It is heavy”

Top return reasons

Size-Overall49%

Material Quality10%

Quality-Overall8%

Color7%

Advertised Vs Actual Product6%

Thin5%