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Hello Door Mat Outdoor

Maybe

The top 5 brands take only 39% of clicks. But shoppers spend an estimated $67K a year here, so Hello Door Mat Outdoor is a Maybe.

Flapen Score
54
54 / 100
Ranks 4,843 of 8,839 Patio, Lawn & Garden niches · −2 vs the category median of 56
Market size
$67K/yr99K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
30%top-5 click share · 46 brands · 55 sellers

Flapen Score

Hello Door Mat Outdoor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hello Door Mat Outdoor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Door Mat Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Door Mat Outdoor 99K times last year and spent an estimated $67K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
1.9%
Market size, estimated
$67Ka year
Peak month
April2.7× the quietest month
Top search term
hello door mat outdoor29K searches a year

02 · Price

A sale here is worth $34.90.

Listings sell for $34.90 on average, from $9.91 to $128.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.90 that is $0 to $3K a year per listing.

Average price
$34.90inside the $15 to $100 sweet spot
Price range
$9.91–$128.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,658 within Doormats. It carries 2,108 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#2,658in Doormats
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,108per listing
Listings tracked
80

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hello Door Mat Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

55

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

30%

Top 20: 61%

Open market

55%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Hello Door Mat Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Hello Door Mat Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello door mat outdoor29K/yr
  • double door outdoor mat14K/yr
  • hello matt for front door10K/yr
  • extra large welcome mat outdoor7K/yr
  • double front door mat8K/yr
  • hello front door mat7K/yr
  • welcome mat set6K/yr
  • large coir door mats outdoor6K/yr
  • double door welcome mat outdoor8K/yr
  • double front door mat outside entrance5K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Door Mat Outdoor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hello Door Mat Outdoor questions

Answered from the same tracked data.