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Heated Mat

Fail

Demand is soft, at -70.7% this quarter, so Heated Mat is a Fail.

Flapen Score
36
36 / 100
Ranks 8,333 of 8,839 Patio, Lawn & Garden niches · −20 vs the category median of 56
Market size
$26K/yr43K searches / yr
90-day growth
-70.7%search demand this quarter
Competition
59%top-5 click share · 13 brands · 31 sellers

Flapen Score

Heated Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Heated Mat is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Mat 43K times last year and spent an estimated $26K. The top 5 brands take 68% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-70.7%
Conversion, latest week
2.2%
Market size, estimated
$26Ka year
Top search term
heated mat40K searches a year

02 · Price

A sale here is worth $27.79.

Listings sell for $27.79 on average, from $11.37 to $46.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.79 that is $0 to $3K a year per listing.

Average price
$27.79inside the $15 to $100 sweet spot
Price range
$11.37–$46.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #50 within Greenhouses & Plant Germination Equipment. It carries 12,105 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#50in Greenhouses & Plant Germination Equipment
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,105per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Heated Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

27%

  • Brand 121%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Heated Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 7.9× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Heated Mat

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Heating”
3.2%of orders come back
“Does not heat”
A buyer, on “Heating”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heated Mat questions

Answered from the same tracked data.