Heated Mat
FailDemand is soft, at -70.7% this quarter, so Heated Mat is a Fail.
- Flapen Score
- 36 / 100Ranks 8,333 of 8,839 Patio, Lawn & Garden niches · −20 vs the category median of 5636
- Market size
- $26K/yr43K searches / yr
- 90-day growth
- -70.7%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 31 sellers
Flapen Score
Heated Mat against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Heated Mat is stronger. Inside it, weaker.
Market
The Heated Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Mat 43K times last year and spent an estimated $26K. The top 5 brands take 68% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -70.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $26Ka year
- Top search term
- heated mat40K searches a year
02 · Price
A sale here is worth $27.79.
Listings sell for $27.79 on average, from $11.37 to $46.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.79 that is $0 to $3K a year per listing.
- Average price
- $27.79inside the $15 to $100 sweet spot
- Price range
- $11.37–$46.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #50 within Greenhouses & Plant Germination Equipment. It carries 12,105 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #50in Greenhouses & Plant Germination Equipment
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 12,105per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Heated Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deepsoon Heating Pad Electric Heating Pads for Back Neck Moist Heating Pad for Abdomen Shoulder Knee Legs Dry/Moist Heat&Auto Shut Off Fathers Day Dad Gifts for Men Birthday Light Gray 24x12 Inch
- Price
- $16.64
- Rating
- 4.3/5
- Reviews
- 24,959
- Age
- 2y ago

VIVOSUN Durable Waterproof Seedling Heat Mat 10 x 20.75 UL & MET-Certified Warm Hydroponic Heating Pad for Germination Indoor Gardening Greenhouse
- Price
- $13.47
- Rating
- 4.6/5
- Reviews
- 27,851
- Age
- 11y ago

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet
- Price
- $25.40
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat
- Price
- $46.38
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago

GENIANI Electric Heating Pad for Back Pain & Cramps Relief Electric Throw Self Care Gifts for Women Heating Pad for Neck & Shoulder Machine Washable Microplush Auto Shut Off (12x24 Tabby Gray)
- Price
- $39.30
- Rating
- 4.3/5
- Reviews
- 69,343
- Age
- 7y ago
Trending
estimated 90-day click momentum
Warming Mat for Food Food Warming Mat with 7 Temp Master Aadjustable Warming Tray Thermochromic Line Roll Up Buffet Hot Plates Heat Pad Full Sized Electrical
- Price
- $35.87
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 8mo ago

Food Warming Mat - Fast & Full Surface Heating Silicone Heat Pad with 3 Adjustable Temperature Settings for Buffets Parties Rollable Electric Warming Tray Kitchen Heated Plate Countertop Food Warmer
- Price
- $23.09
- Rating
- 4.6/5
- Reviews
- 232
- Age
- 2y ago

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet
- Price
- $25.40
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

BN-LINK Seedling Heat Mat with Thermostat Controller Combo Set 10 x 20.75 Plant Heating Mat for Seed Starting with Temperature Control for Indoor Growing Plants Germination ETL Listed
- Price
- $24.64
- Rating
- 4.5/5
- Reviews
- 21,861
- Age
- 6y ago

BN-LINK Durable Seedling Heat Mat for Seed Starting 10 x 20.75 Waterproof Warming Mat Plant Heating Pad for Seed Germination Indoor Growing Hydroponic Greenhouse ETL Listed
- Price
- $11.37
- Rating
- 4.5/5
- Reviews
- 5,460
- Age
- 6y ago
Newest
by launch date
Warming Mat for Food Food Warming Mat with 7 Temp Master Aadjustable Warming Tray Thermochromic Line Roll Up Buffet Hot Plates Heat Pad Full Sized Electrical
- Price
- $35.87
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 8mo ago

WhisperHeat Heated Floor Mat Electric Tap-to-Activate Foot & Floor Warmer- Silent Energy-Efficient Underfoot Heating Mat
- Price
- $46.38
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago

Heated Floor Mat for Foot Warmer - 110V Adjustable Temperature Under Desk Electric Heater with Timer for Office Bathroom Home Heating Pad for Cold Feet
- Price
- $25.40
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 10mo ago

Warming Mat for Food 6 Temperature & 6 Timer Settings Food Warmer Chafing Dishes for Buffet Gatherings Parties Everyday Use
- Price
- $43.72
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 1y ago

VAAGHANM Heating Pad: 33 x 17 inches Electric Heating Pad for Back -Extra Large Heat Pad for Shoulder/Neck/Knee/Arms - Upgraded 6 Timer & 6 Temperature Controller -Auto Shut Off- Gift for Mom
- Price
- $38.92
- Rating
- 4.4/5
- Reviews
- 7,623
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
31
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
27%
- Deepsoon21%
- VIVOSUN17%
- DenGraph13%
- BN-LINK10%
- WHISPERHEAT6%
- GENIANI5%
Demand
Heated Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 7.9× · 6 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Heated Mat
We read the reviews and the return reasons for every product selling here.
“Does not heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









