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Heated Bird Bath

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -80.7% this quarter, so Heated Bird Bath is a Maybe.

Flapen Score
59
59 / 100
Top 36% of 8,839 Patio, Lawn & Garden niches · +3 vs the category median of 56
Market size
$322K/yr532K searches / yr
90-day growth
-80.7%search demand this quarter
Competition
25%top-5 click share · 35 brands · 46 sellers

Flapen Score

Heated Bird Bath against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Heated Bird Bath is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Bird Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Bird Bath 532K times last year and spent an estimated $322K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
-80.7%
Conversion, latest week
1.3%
Market size, estimated
$322Ka year
Peak month
December14.4× the quietest month
Top search term
heated bird bath165K searches a year

02 · Price

A sale here is worth $48.48.

Listings sell for $48.48 on average, from $9.24 to $168.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $48.48 that is $12K to $24K a year per listing.

Average price
$48.48inside the $15 to $100 sweet spot
Price range
$9.24–$168.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #553 within Backyard Birding & Wildlife. It carries 1,211 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
21.1%
Average rank
#553in Backyard Birding & Wildlife
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,211per listing
Listings tracked
65

04 · Newcomers

2 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Heated Bird Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

46

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

25%

Top 20: 63%

Open market

44%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Heated Bird Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Heated Bird Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated bird bath165K/yr
  • heated bird baths for outdoors191K/yr
  • electric bird bath9K/yr
  • electric bird baths for outdoors8K/yr
  • heated bird baths winter3K/yr
  • heated bird baths18K/yr
  • heated birdbath21K/yr
  • heated bird bath for outside winter3K/yr
  • heated bird bath for deck railing6K/yr
  • heated birdbath for outdoors for winter35K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Bird Bath

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Durability”
0.9%of orders come back
“Breaks easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Heated Bird Bath questions

Answered from the same tracked data.