Hearth Pad
FailDemand is soft, at -44.1% this quarter, so Hearth Pad is a Fail.
- Flapen Score
- 42 / 100Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 5642
- Market size
- $63K/yr113K searches / yr
- 90-day growth
- -44.1%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 67 sellers
Flapen Score
Hearth Pad against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Hearth Pad is stronger. Inside it, weaker.
Market
The Hearth Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Hearth Pad 113K times last year and spent an estimated $63K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -44.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $63Ka year
- Peak month
- November5.0× the quietest month
- Top search term
- hearth pad27K searches a year
02 · Price
A sale here is worth $98.55.
Listings sell for $98.55 on average, from $17.97 to $748.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $98.55 that is $0 to $10K a year per listing.
- Average price
- $98.55inside the $15 to $100 sweet spot
- Price range
- $17.97–$748.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #15,158 within Grill Pads & Floor Mats. It carries 1,067 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 61%
- Out of stock, average day
- 12.2%
- Average rank
- #15,158in Grill Pads & Floor Mats
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,067per listing
- Listings tracked
- 57
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hearth Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FLASLD Heavy-Duty 30 x 40 inch Fireplace Mat- Double Layer Fiberglass Fireproof Pad Fire Resistant Mat Fire Retardant Hearth Pad for Wood Stove Protect Floor from Sparks Embers Indoor & Outdoor
- Price
- $25.73
- Rating
- 4.5/5
- Reviews
- 1,990
- Age
- 3y ago

Imperial Group USA Stove Board Black 32 x 42
- Price
- $96.36
- Rating
- 4.3/5
- Reviews
- 799
- Age
- 14y ago

Plexon 32 x 42 Thermal Stove Board and Wall Floor Protector - Durable Heat-Resistant Fire Board for Wood Stoves Hearth Pads and Pellet Stoves
- Price
- $121.09
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

IMPERIAL GROUP USA BM0415 Stove Board Slate 28 x 32
- Price
- $70.79
- Rating
- 4.3/5
- Reviews
- 799
- Age
- 14y ago

Plexon Stove Board - 52 x 36 Black Steel - Fire Board for Wood Stoves Pellet Stove Hearth Pad and Heat Protection
- Price
- $195.42
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
Comfortbilt 40 Corner Hearth Pad for Wood Stove or Pellet Stove in Black Copper
- Price
- $648.39
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Custom Size Fireplace Baby Proof Proofing Corduroy Soft Hearth Cushion Pad Cover Edge Protector Bumper for Babies Chlid Customized Window Bench Seat Foam Cushion for Indoor Furniture Non Slip Bottom
- Price
- $105.31
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2mo ago

Lynn Manufacturing Replacement Hearthstone Baffle Board Kit Heritage I 8021 90-76210 2437A
- Price
- $93.30
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 9y ago

Comfortbilt Flatwall Hearth Pad for Pellet Stove or Wood Stove in Winter Shadow
- Price
- $648.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

FLASLD Heavy-Duty 30 x 40 inch Fireplace Mat- Double Layer Fiberglass Fireproof Pad Fire Resistant Mat Fire Retardant Hearth Pad for Wood Stove Protect Floor from Sparks Embers Indoor & Outdoor
- Price
- $25.73
- Rating
- 4.5/5
- Reviews
- 1,990
- Age
- 3y ago
Newest
by launch date
Custom Size Fireplace Baby Proof Proofing Corduroy Soft Hearth Cushion Pad Cover Edge Protector Bumper for Babies Chlid Customized Window Bench Seat Foam Cushion for Indoor Furniture Non Slip Bottom
- Price
- $105.31
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2mo ago

Fireplace Mat Fireproof 48 x 30 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 10mo ago

Fireplace Mat Fireproof 42 x 24 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers
- Price
- $23.07
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 10mo ago

Fireplace Baby Proofing 80 Soft Seat Hearth Cushion for Baby Proof Memory Foam Brick Fire Place Bumper Protector Pad for Babies Child Children Toddlers (Brown)
- Price
- $59.76
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

Comfortbilt 40 Corner Hearth Pad for Wood Stove or Pellet Stove in Black Copper
- Price
- $648.39
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
30 flat
Sellers
67
Est. top-5 brand share
63%
Top 20: 96%
Est. top-5 click share
30%
Top 20: 69%
Open market
32%
- Plexon18%
- FLASLD16%
- Imperial14%
- Comfortbilt11%
- GRIBUDDY5%
- DocSafe5%
Demand
Hearth Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Hearth Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hearth pad27K/yr
- hearth pads for wood stove17K/yr
- wood stove hearth pads15K/yr
- corner hearth pads for wood stove8K/yr
- wood stove floor protector8K/yr
- wood stove mat9K/yr
- hearth pads4K/yr
- wood stove hearth4K/yr
- pellet stove hearth pad6K/yr
- hearth pad for pellet stove6K/yr
Reviews and returns
What reviews say buyers love and hate about Hearth Pad
We read the reviews and the return reasons for every product selling here.
“It is not 1 thick as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hearth Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









