Is hearth pad profitable to sell on Amazon United States?

The niche generates $63K/yr across 57 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (42/100).

How competitive is the hearth pad niche?

30 brands and 67 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in hearth pad?

Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 4.0%.

When does demand for hearth pad peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the hearth pad niche?

Listings span $17.97–$748.00; the average listing price is $98.55 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.

hearth pad

Skip it

Soft demand (-44.1% this quarter) — this niche doesn't clear our bar today.

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$98.55

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,066.75

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad$63K

$63K/yr · 113K searches

Price range

Bad$17.97–$748.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-44.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, hearth pad is a $63K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hearth pad market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $99K–$123K; units × avg price
Conversion rate: 0.6%
Avg BSR: #15,158
Page quality: 0%
Prime: 61%
Sponsored: 74%
Out of stock: 12.2%
Avg brand age: 43 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

30 flat

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

30%

Top 20: 69%

Open market

32%

Plexon18%
FLASLD16%
Imperial14%
Comfortbilt11%
GRIBUDDY5%
DocSafe5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top hearth pad search terms

hearth pad27K/yr -46.5%0.5% conv.
hearth pads for wood stove17K/yr -36.6%0.7% conv.
wood stove hearth pads15K/yr -23.9%0.3% conv.
corner hearth pads for wood stove8K/yr -38.4%0.0% conv.
wood stove floor protector8K/yr -25.9%1.0% conv.
wood stove mat9K/yr -54.6%0.3% conv.
hearth pads4K/yr -21.4%0.2% conv.
wood stove hearth4K/yr -29.0%0.0% conv.
pellet stove hearth pad6K/yr -52.0%0.9% conv.
hearth pad for pellet stove6K/yr -59.8%0.8% conv.

All search terms

Top hearth pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FLASLD Heavy-Duty 30 x 40 inch Fireplace Mat- Double Layer Fiberglass Fireproof Pad Fire Resistant Mat Fire Retardant Hearth Pad for Wood Stove Protect Floor from Sparks Embers Indoor & Outdoor

FLASLD$25.734.5★1,990 rev

Imperial Group USA Stove Board Black 32 x 42

Imperial$96.364.3★799 rev

Plexon 32 x 42 Thermal Stove Board and Wall Floor Protector - Durable Heat-Resistant Fire Board for Wood Stoves Hearth Pads and Pellet Stoves

Plexon$121.094.0★5 rev

IMPERIAL GROUP USA BM0415 Stove Board Slate 28 x 32

Imperial$70.794.3★799 rev

Plexon Stove Board - 52 x 36 Black Steel - Fire Board for Wood Stoves Pellet Stove Hearth Pad and Heat Protection

Plexon$195.423.8★6 rev

Newest

by launch date

Custom Size Fireplace Baby Proof Proofing Corduroy Soft Hearth Cushion Pad Cover Edge Protector Bumper for Babies Chlid Customized Window Bench Seat Foam Cushion for Indoor Furniture Non Slip Bottom

FomCuso$105.3110 rev

2mo ago

Fireplace Mat Fireproof 48 x 30 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers

GRIBUDDY$25.72108 rev

10mo ago

Fireplace Mat Fireproof 42 x 24 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers

GRIBUDDY$23.07108 rev

10mo ago

Fireplace Baby Proofing 80 Soft Seat Hearth Cushion for Baby Proof Memory Foam Brick Fire Place Bumper Protector Pad for Babies Child Children Toddlers (Brown)

Magicheap$59.76117 rev

1y ago

Comfortbilt 40 Corner Hearth Pad for Wood Stove or Pellet Stove in Black Copper

Comfortbilt$648.391 rev

1y ago

What buyers say about hearth pad

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Good quality and easy to install”

Size-Overall9%

“Fits perfectly”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“For the price”

Thickness5%

“Happy with thickness”

Cushion5%

“Great depth of cushion”

Drop/Impact Protection5%

“Protect”

Ease Of Use5%

“Easy to use”

Security4%

“Very good protection for your floors”

Ease Of Cleaning4%

“Easy to clean”

What buyers complain about

Thickness10%

“It is not 1 thick as advertised”

Adhesion/Stickiness8%

“however, I do wish the adhesive backing had a bit more strength to it”

Advertised Vs Actual Product8%

“Not what I expected- I should have read the description better”

Quality-Overall7%

“Terrible quality, burnt after one use”

Size-Overall7%

“A little short in size”

Durability4%

“Does not last”

Grilling3%

“It doesnt stay straight under the grill”

Functionality-Overall3%

“Dont work”

Strength3%

“The mat was too flimsy to not blow around the legs of the barbecue”

Grip3%

“However, even though it is supposed to have a non-slip surface, it slides around a lot”

Top return reasons

Size-Overall30%

Grilling13%

Material Quality9%

Advertised Vs Actual Product7%

Thin5%