Is hayward super pump profitable to sell on Amazon United States?

The niche generates $473K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +282.6%. Flapen's verdict: Skip it (48/100).

How competitive is the hayward super pump niche?

5 brands and 21 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hayward super pump?

Top complaints mined from reviews: Durability, Value For Money, Leak-Proof. The return rate is 1.6%.

When does demand for hayward super pump peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.9× the quietest.

What does it cost to enter the hayward super pump niche?

Listings span $346.95–$1681.29; the average listing price is $699.66 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.

hayward super pump

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+282.6%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Good1,048.9

avg incumbent reviews — the moat a new listing must climb

Market size

Good$473K

$473K/yr · 45K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad$699.66

avg listing price — sweet spot $15–$100

Price range

Bad$346.95–$1681.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, hayward super pump is a $473K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hayward super pump market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $350K–$525K; units × avg price
Conversion rate: 1.5%
Avg BSR: #3,072
Page quality: 0%
Prime: 60%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Hayward81%
Doheny's7%
ATRACYPART5%
Buxatina4%
Shenhifa3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +282.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.9×

Open Trend

Top hayward super pump search terms

hayward super pump20K/yr +246.3%0.8% conv.
hayward super pump 1.5 hp8K/yr +284.7%0.6% conv.
hayward super pump 1 hp6K/yr +331.1%1.6% conv.
hayward super pump 7006K/yr +340.3%0.7% conv.
hayward c48k2n143b13K/yr +439.9%1.3% conv.
hayward sp2607x102K/yr +223.0%1.7% conv.

All search terms

Top hayward super pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hayward Pool Pump Inground Pools Super Pump 1 HP (W3SP2607X10 replacement for SP2607X10 pump for in-ground pools)

Hayward$795.014.5★1,252 rev

Hayward SP1610Z1MBK Motor Replacement for Select Hayward Pump 1.0 HP Maxrate Motor

Hayward$346.954.4★1,060 rev

Dohenys Pool Pro Plus 1.5 HP Pump | Stainless Steel Motor Reinforced Thermoplastic | High-Efficiency Ventilation | Large Strainer Basket with Easy-Access Lid | 75 GPM

Doheny's$511.153.8★103 rev

Hayward Super Pump XE 1.65 HP 230/115V Ultra-High Efficiency Variable-Speed In-Ground Swimming Pool Pump Replacement W3SP2610X15XE

Hayward$1282.433.9★86 rev

W3SP2607X10 Pool Pump 115/230 V 1 HP Single Speed Pool Pump High Speed Replacement for Hayward SP2607X10 Super Pump Fits all In-Ground Pool and Spas

ATRACYPART$382.543.8★5 rev

Newest

by launch date

W3SP2607X10 Super Pool Pump 1HP 60Hz 115V Replacement for Hayward W3SP2607X10 SP2607X10 Pool Pump Suitable for All Above and In Ground Pools and Spa

Shenhifa$370.843 rev

8mo ago

W3SP2607X10 Pool Pump 115/230 V 1 HP Single Speed Pool Pump High Speed Replacement for Hayward SP2607X10 Super Pump Fits all In-Ground Pool and Spas

ATRACYPART$382.545 rev

9mo ago

Buxatina W3SP2615X20 Single Speed 2 HP 115/230V Super Pool Pump Replacement for Hayward SP2615X20 Super Inground Pool Pump for In-Ground Swimming Pools and Spas

Buxatina$484.9210 rev

1y ago

Hayward Super Pump XE 1.65 HP 230/115V Ultra-High Efficiency Variable-Speed In-Ground Swimming Pool Pump Replacement W3SP2610X15XE

Hayward$1282.4386 rev

4y ago

Dohenys Pool Pro Plus 1.5 HP Pump | Stainless Steel Motor Reinforced Thermoplastic | High-Efficiency Ventilation | Large Strainer Basket with Easy-Access Lid | 75 GPM

Doheny's$511.15103 rev

6y ago

What buyers say about hayward super pump

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product”

Assembly/Installation15%

“is easy to configure”

Pressure10%

“Its a great pump”

Advertised Vs Actual Product8%

“Performing as advertised”

Value For Money6%

“It was the least expensive pump I could find”

Durability5%

“I have used them for years”

Functionality-Overall3%

“Works well on my in-ground pool”

Connectivity-Overall3%

“Simple to connect, very quiet”

Leak-Proof3%

“Work great no leaks as of now powerful”

Maintenance And Repair3%

“Easy replacement”

What buyers complain about

Durability37%

“Not sure if it will last”

Value For Money10%

“It was way too expensive”

Leak-Proof7%

“Leaks and Squeals”

Maintenance And Repair5%

“expense to replace it annually”

Functionality-Overall4%

“it still won't turn on”

Flammable3%

“Absolute fire hazard straight out of the box”

Advertised Vs Actual Product3%

“What sort of company does that without putting it clearly in the product description”

Touch/Button Controls3%

“The cord is way too short, also, there's no power buttons”

Motor Issues3%

“1.5 horsepower------NOT”

Pressure3%

“Low PSI”

Top return reasons

Defective Material/Parts15%

Motor Issues14%

Value For Money11%

Size-Overall10%

Advertised Vs Actual Product10%

Functionality-Overall8%

Leak-Proof6%

Product Condition4%

Filtration3%