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Hayward Pump Basket

Maybe

Search demand grew +174.7% this quarter. But shoppers spend an estimated $49K a year here, so Hayward Pump Basket is a Maybe.

Flapen Score
60
60 / 100
Top 32% of 8,839 Patio, Lawn & Garden niches · +4 vs the category median of 56
Market size
$49K/yr20K searches / yr
90-day growth
+174.7%search demand this quarter
Competition
69%top-5 click share · 10 brands · 33 sellers

Flapen Score

Hayward Pump Basket against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Hayward Pump Basket is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayward Pump Basket market on Amazon at a glance

Shoppers on Amazon United States searched for Hayward Pump Basket 20K times last year and spent an estimated $49K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +174.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+174.7%
Conversion, latest week
12.4%
Market size, estimated
$49Ka year
Peak month
June9.8× the quietest month
Top search term
hayward pump basket12K searches a year

02 · Price

A sale here is worth $20.21.

Listings sell for $20.21 on average, from $13.26 to $65.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.21 that is $0 to $2K a year per listing.

Average price
$20.21inside the $15 to $100 sweet spot
Price range
$13.26–$65.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,234 within Parts & Accessories. It carries 234 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,234in Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
14

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Hayward Pump Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

33

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 17%)

Demand

Hayward Pump Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×

Search terms

Top Hayward Pump Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hayward pump basket12K/yr
  • hayward pool pump basket5K/yr
  • hayward super pump basket2K/yr

Reviews and returns

What reviews say buyers love and hate about Hayward Pump Basket

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Way too small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hayward Pump Basket questions

Answered from the same tracked data.